New York Fashion Week is finally buttoned up this season. Here are some delightful events that added to the stylish moment.
ELYSIAN Impact hosted the New York premiere of Catwalk Furbaby 2, a documentary that captures the glamour, grit, and generosity behind its acclaimed fashion-meets-philanthropy showcase at the beginning of New York Fashion Week at Sony Hall.
NEW YORK, NY – SEPTEMBER 9: Karen Floyd attends ELYSIAN Catwalk Furbaby 2 Documentary Screening at Sony Hall on September 9, 2025, in New York. (Photo by Sean Zanni/PMC) *** Local Caption *** Karen Floyd
Conceived by ELYSIAN Founder Karen Floyd, Catwalk Furbaby has quickly grown into one of Fashion Week’s most innovative events, pairing couture and creativity with a mission to support animal welfare and a broad spectrum of charitable causes. The evening began with a red carpet at Sony Hall in the heart of Times Square at 7:30 PM, where guests gathered to experience the first public screening of Catwalk Furbaby 2. The documentary chronicles the designers, models, rescue animals, and charitable partners who came together to redefine what it means to use fashion as a force for good.
DOORS NYC, a SoHo-based, AI-powered fashion platform providing ecommerce, serviced retail, and strategic PR for independent designers, took its concept store and made a curated pop-up experience at W Hotel New York Times Square. The hotel’s immersive Style Lab was a seven-day activation that featured a tightly curated lineup of 20+ brands from across the globe, including NYFW regulars Private Policy and Clara Son, LVMH Prize winner RUIbuilt, avant-garde standout Guvanch, and directional labels from Italy, Portugal, and South Korea.
NEW YORK, NEW YORK – SEPTEMBER 10: <> at W New York – Times Square on September 10, 2025 in New York City. (Photo by Slaven Vlasic/Getty Images for W Hotels)
The pop-up opened on Sept. 10 with a private cocktail night and the NYFW debut presentation of Songs of Siren, a brand by former Alexander McQueen stylist and backstage photographer Tinka Weener. Known for its hand-beaded, emotionally charged pieces rooted in mythic sensuality, Songs of Siren will present its first collection on nine live models in an immersive, editorial-style installation.
And, RPZL hosted a divine lounge in Midtown. Attendees got beautiful for all the shows in town thanks to complimentary blowouts during fashion’s busiest week. Drinks, snacks, and of course, RPZL’s curated hair accessories bar added to the fun.
Guests enjoyed Quincy Dirty Martini Service, Shaklee Sparkling Protein Drinks, Urban Remedy Snacks, Mercer Street Bag & Jewelry Station, Color Street Nail Polish Strips Application, Hand Embroidery by Jessica Chep, flowers by East Olivia, Pickle NYFW fits, RESERVED Diamonds, and more.
RealSelf, the leading destination for aesthetics insights and trusted reviews, unveiled its boldest transformation in 20 years with a rebrand celebration at Lavan Chelsea. The event marked the debut of RealSelf’s new visual identity, redesigned user experience, and energized mission built around its new rallying cry: “Your best self starts now.”
The evening reflected the platform’s evolution from a functional directory into a modern, content-rich destination for the next generation of beauty consumers. Under the leadership of CEO Minou Clark, RealSelf partnered with creative agency General Idea which is known for work with Fenty Beauty, Louis Vuitton, Prada and digital studio Storyarc to create a brand that is aspirational yet approachable, editorial yet intuitive.
Courtesy RealSelf
At Lavan Chelsea, the sleek atmosphere embodied this new energy. Guests, including doctors, brand partners, and media, explored immersive brand installations and previewed the reimagined RealSelf platform. Clark shared that the goal is not simply to “look better” but to “be better,” doubling down on transparency, credibility, and empowerment in the aesthetics space.
Cover art by Ben Iwara on Unsplash.
