New Balance Football House has kicked into action and is thrilling on the pitch and beyond.
New Balance is celebrating the final week of the World Cup with a special activation in New York City. Running until July 19, from 12-7 pm daily, you can visit this new pop-up location at 210 Lafayette Street for several activities and activations, as well as soccer gear to snag, as we enter the semi-finals of the World Cup.
Performer Jack Harlow made a special appearance over the weekend to support youth players while fans have been coming all week to experience the very best that New Balance has to offer.
(Courtesy New Balance)
The space blends performance, lifestyle, and digital culture, offering consumers the opportunity to shop, train with skills and drills sesions, customize products, engage with the game, and participate in moments that will last for a lifetime of sports lover’s memories.
(Courtesy New Balance)
Events coming up include:
Tuesday, July 14: 4-7 PM: Challenge Mode with SV2 – Join creator and New Balance ambassador Eman SV2 for an interactive takeover featuring a skill challenge. Complete tasks to unlock access to his experience while connecting with him and his community.
Friday, July 17: 4-6 PM: NY SCORES Community Event – Members of NY SCORES will recite soccer and World Cup-inspired poems during this poetry slam.
Happy World Cup!
