Focused on doing things his way and trusting the process, creative multihyphenate Nëither has been diligently working on building his creative brand inch by inch.
After nearly four years of hard work and dedication, it seems like now is finally an appropriate time to declare that the pieces are finally coming into full alignment.
Hailing from the DMV region and truly discovering himself in Prince George County, Maryland, Nëither is a blossoming creative powerhouse with verified expertise in an eclectic array of disciplines.
As a self-established musician, singer, songwriter, producer, and director, the PG-county native knows zero bounds when it comes to his capacity for artistic expression.
Whether it’s crafting top-tier video content for notable brands such as Hillman Grad Productions, True Religion and REVOLT, providing mellifluous background vocals for Childish Gambino or jotting a catchy, infectious hook for acts like Victoria Monét and Ty Dolla $ign, Nëither is an authentic contemporary artist with an avid yet understated zeal for showcasing his acumen in a multitude of ways.
In recent times, the vibrant creator was featured on NBC’s American Song Contest performing his originally written hit track: “I Like It,” which has already amassed 34K views on YouTube. For the show’s inaugural season, he was the sole representative for the nation’s capital: D.C.
His sonic aesthetic exists as a colorful amalgamation of multiple genres: R&B, Pop, Classical, Reggae and more. His sound is genre-bending in its truest form.
While the 28-year old multi creative is rising to higher heights, his ascension from the ground-up was replete with its own unique set of challenges.
During his college years, he sought to pursue a degree in Civil Engineering and Applied Physics. However, after realizing that his true passion existed within music and the creative realm, he decided to embrace the road less traveled.
“After going to college for four years and trying, trying and trying so hard at this Civil Engineering thing, I opted at the end [when I started getting work from L.A.] to switch my major my senior year, ” Nëither said. “My parents didn’t know a thing about it until the day of graduation.”
In 2017, Nëither graduated from the illustrious Morehouse College with his B.A. in English. While always certain that he was destined for extraordinary things, the path to his arrival wasn’t always so clear-cut.
“It was senior year that I started transitioning into this space where I kind of realized that I wanted to do things for myself.” Nëither said. “I knew I was a creative. I had the opportunity to work with some of my heroes from Polow Da Don to Bangladesh but I had yet the confidence in myself to say: n**a, just go and do the s**t for you.”
Following graduation, his world was shaken up a bit. Nëither would have to overcome some massive roadblocks before reaching his eventual stride.
“Because I never got the Civil Engineering and Applied Physics degree, I had to go. They could no longer support me,” Nëither said. “I had 15 days to get up out of the crib and figure it out.”
After being confronted with the mandate of having to leave his home, Nëither underwent a year of self-exploration. During this stint, he became an essential part of a cross country show entitled “I Miss The Old Kanye.”
Upon returning back to D.C., he reached a stark, eye-opening crossroad that would force him to make some immediate, yet highly crucial life decisions.
“I came back to D.C. later that year and I was kind of watching things shrivel up, things die whether it was relationships or watching two of my closest and most supportive grandparents die in the same weekend,” Nëither said. “You go to college, you’re supposed to get this degree, you’re supposed to be successful and here I was broke. I was in a depressive state.”
After months of enduring one of his lowest states in life, the formidable creative approached a silver lining after receiving a good-spirited ultimatum from a close friend in NYC towards the latter end of 2018.
“He said “hey, by August, you need to be in Los Angeles, CA. Figure it out. No if, ands or buts about it. Figure it out.” said Nëither. “I had nothing else to lose, I got myself up and I made the transition to Los Angeles with about $1,000 in my account. $900 of that went to get my car shipped out and I touched down in LA.”
With about $107 left in his bank account and an insatiable desire to see his dreams come into fruition, Nëither embraced an exorbitant leap of faith and decided to make the big jump to Los Angeles.
Fast forwarding three years later, Nëither is flourishing with an abundance of creative pursuits on his plate. Whether it’s assisting with the production of MTV’s upcoming reboot of YO! MTV Raps or working on George Clinton’s next studio project, the concept of stagnation is nonexistent to him. While some of his fortune is outside of his control, A major part of Nëither’s success can be attributed to his unmatched work ethic and inclination to constantly sharpen his saw.
“Some days I might be making music, some days I might be filming, some days I’m making some photos, some days I might be designing some merch, some days I might be doing some graphic design or guiding creative direction for a brand,” Nëither said. “I think you work so hard to develop the skills as a multihyphenate or a swiss army knife to be able to use those tools at a moment’s notice.”
When it comes to his prowess in music, Nëither dabbles in many facets of its creation. He writes lyrics. He cultivates hooks and melodies. He even has an affinity for instrumentation.
As far as his inspiration goes, he finds delight in drawing from the simplicities of everyday, real-life circumstances.
“During those quiet times, I get into major introspection. I can talk about how Sallie Mae f**ked up my credit. I can talk about being broke after school, Nëither said. I can talk about the frustrations of adulthood. I can talk about troubles with intimacy and being able to really connect with your partners.”
Even with the degree of rigor and repetition it entails, Nëither’s sheer passion for the craft is the driving force behind his consistent engagement. Very seldom does he get bored or feel jaded when it comes to the music making process.
“There’s always a lot of hard work that goes into it but it’s really, really enjoyable for me, ” said Nëither. “Being able to create the magic myself from ideation, to conception of the music, to recording it, being able to form pieces together. Whew, that thing excites me like no other.”
In addition to his pursuits in music, Nëither is the co-founder of and creative lead of HyyerCreative, a burgeoning Black-owned creative consulting agency stationed in Downtown Los Angeles. Alongside co-founder and CEO Malachi Fuller, the rising brand aims to deliver targeted content development, marketing & strategy for creative entrepreneurs, brands and businesses rooted in black Millennial & Gen-Z culture.
“You talk about taking two young Black men from the DMV and dropping us in Los Angeles and just being able to figure it out,” Nëither said. “When I tell you we dream, we dream big. We just moved from a small WeWork office to securing an office in the middle of downtown.”
Over the last four years, the creative enterprise has been able to work with a roster of noteworthy brands and figures, some of which include Cardi B, Lena Waithe, Kevin Hart, True Religion, Nike, Taco Bell, Revolt and more. While they have been in business for a few years, they’ve already been fortunate enough to amass considerable success with little to no semblance of slowing down.
At the core of his being lies a profuse ray of vision. While the sublime talent and accolades have been major components to his journey, it is the fuel of his dreams that keep him grounded.
“Five years from now, Nëither will be traveling the world on a global scale with a huge audience being able to perform music,” Neither said. “Being able to get back into the theater and acting scene. Being able to create more music with newcomers and my heroes alike. Being able to pour resources into the DMV. I’ll have a family. I want to continue to do art at a high scale.”
For all the “lofty” dreamers with ambitions in art, Nëither’s journey stands as a living testament to how incredible things can happen with vision, tangible goals, pure dedication and self-belief.
“I want young people to understand that the power lives within you,” Nëither said. Whether that is the next young black “something” whose parents are hellbent on them going to college. Listen to wisdom of course but if God has sewn a vision with your heart, go after that.
To keep up with Nëither, check him out on Instagram.
