This Thursday, Melissa Shoes hosted a special New York Fashion Week party celebrating the launch of their new Spring/Summer collection ‘Mapping’ along with new installations by artists Cecilia Salama and Rachel Rossin at their Galeria Flagship by Brazilian designer Muti Randolph in SoHo.
The glossy, bendable plastic and eco-friendly shoes are a Brazilian brand with inspirations drawing from the jelly shoes of the 70s. They’ve conceptualized with big names from Karl Lagerfeld to Jason Wu.
The cocktail party was a multi-sensory immersion with DJ Riobamba from Discwoman spinning and both artists on the scene. The theme for the S/S ‘18 collection, ‘Mapping’ conceptually looks at cities around the world to open a dialogue on contemporary environments in constant evolution- molded by technological, political, and social changes; understanding urban creative life and experimenting the union between what’s real and what’s virtual.
Rachel Rossin presented ‘mmmmmBILLBOARD’ – an installation that incorporates her pioneering spirit in manipulating digital technology. It represents a distorted perspective, and visitors wear special devices while using specific points of view to reconstructing a projected image. Cecilia Salam’s Danaus Plexippus was a room with massive computer-like graphic generated images of butterflies collaged with nature in which visitors reconnect with migratory patterns and truly sensory experience.