Afrojack brought his notorious tunes and infectious beats to smartwater’s smart after dark event in NYC!
Afrojack brought his notorious tunes and infectious beats to smartwater’s smart after dark event in NYC!
Loud music, laughs, and congratulations echoed through The House of Cannabis in SoHo for the launch of the new Starter X Cookies capsule collection. “ALL CITY.”

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The recently released collaboration is a match made in heaven, as the two businesses are titans in their respective fields. Starter was launched in 1971 and has since changed the sports apparel game forever with licensing deals with every prominent American sports league and more professional sports teams than other brands donned Starter. Not to mention, megastars, including Justin Bieber, LL COOL J, Missy Elliot, Jay-Z, Will Smith, Snoop Dogg, Run DMC, and many more have sported the brand.

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On the other hand, rapper and entrepreneur Berner founded Cookies, whose street credit has made them highly sought-after in the global market.
“ALL CITY” features the Cookies X Starter II jackets. They currently come in black and gray, blue and orange, red and gold, and purple and gold, definitely a design for everyone. The designs and silhouettes are derived from the early ’90s style, combining streetwear, sportswear, and nostalgia, sure to turn heads on the subway.

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After striking up a few conversations with influencers and business owners, we concluded that they projected the collection to see success. The preparation of the carefully thought-out design, with the right timing, as the 90s/Y2K isn’t going anywhere, soon, makes the “ALL CITY” jackets a closet staple.

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The “ALL CITY” collection was enough to keep people talking all night, but the music by Scream Jones and the food by PLNT Burger were the perfect complement to keep the vibes going all night and then some.

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The Cookies X Starter “ALL CITY” capsule collection is selling out fast, so be sure to grab yours for the fall here.
CityPickle, the urban home for pickleball, opened its first pickleball club in Long Island City on September 15. The new 10,100 sq foot facility with 21-foot-high ceilings features four courts, a restaurant, bar, and retail shop, is waiting for you to come play.
On September 2, The Knockturnal was invited to attend the US Open as a guest of Dobel Tequila (the Open’s first ever Tequila Partner).
It was simply a divine way to play in ultimate style.
‘The IHG Athletic Club’ launches the latest pop-up event by IHG Hotels & Resorts leading up to the 2023 US Open.
If anyone is going to get me to drink bourbon, it’s my favorite on-screen brothers, Ian Somerhalder and Paul Wesley.
Wednesday morning, The Knockturnal headed over to Park Terrace Hotel in New York City to celebrate their annual “Toast to Tennis” US Open kickoff event. Not only did we spend our morning with top-seeded tennis sensations Belinda Bencic (Tokyo 2020 Gold Medalist from Switzerland) and Alex de Minaur (Sydney, Australia), we were accompanied by adorable fur babies.
Woof Wellness NYC instructed a very unique and enjoyable 1 hour puppy-yoga class with local rescue dogs. As a yoga enthusiast and a dog lover, I was intrigued by the concept of combining these two wonderful things, and the experience far exceeded my expectations. We started off with beginner friendly yoga poses and throughout the class we were greeted with playful interactions with the puppies who were eager to show their love. On a much deeper spectrum, puppy yoga can also be very therapeutic. Studies have shown that it improves mood and reduces anxiety in both humans and dogs. Interactions with puppies trigger the release of oxytocin, the ‘love hormone,’ this results in a feeling of contentment and emotional wellness.
If you find yourself in the New York City area looking for a new and unforgettable experience head over to Woof Wellness NYC. I wholeheartedly advise trying puppy yoga if you’re seeking for a very uplifting and joyful yoga session. It’s a great way to relax, make new puppy friends, and re-energize your body and mind. The founder of Woof Wellness, Sophia Hessler, had a goal to support the rescue community and save puppies’ lives. In doing so all of the Woof Wellness dogs are available for adoption at each event and every ticket purchase is a donation to local rescue shelters. To book a session, head over to their website https://woofwellnessnyc.com/ and find an upcoming class!
In the heart of New York City, IHG Hotels & Resorts kicked off the 2023 US Open with a bang at the Kimpton Hotel Eventi. As the official hotel partner of the 2023 US Open, IHG Hotels & Resorts pulled out all the stops to create an unforgettable evening. Mark Ronson, the seven-time GRAMMY winner, performed live at the exclusive event.

Photo: BFA
The Grand Slam Social wasn’t just about tennis; it was a sensory experience. Interactive photo booths and installations encouraged guests to create lasting memories. The night lived up to its hashtag, #ExperienceIHG, offering an immersive and unforgettable journey. Hotel Eventi exuded ambiance with its industrial glam aesthetic. Racquet-themed decor and lush greenery transformed the venue into a tennis oasis, a visual reminder of the upcoming tournament’s spirit. A strategically placed ping pong table and captivating photo displays added to the overall allure.
One of the evening’s standout features was the refresh station, a lush, green oasis with a doorbell that summoned a beautifully crafted drinking mug filled with a surprise drink. The novel concept resonated with attendees, enhancing the experience by seamlessly blending luxury with innovation.

Photo: BFA
As the night progressed, Hip-Hop luminary Common set the scene for Mark Ronson’s live performance. The dance floor came alive as Mark began his set. From Uptown Funk to his Barbie soundtrack single Dance the Night Away and 80’s classics like Tom’s Dinner, he made sure to play to every playlist type in that room, understanding the crowd’s pulse. He created a vibrant atmosphere blending different eras and genres that mirrored the prestige of the US Open. Under the spell of Mark, the night is etched in memory.
The 2023 US Open Tennis Championships will run from Aug. 28 through Sept. 10 at the USTA Billie Jean King National Tennis Center in Flushing, New York.
805 Beer just released an incredible film amidst the hype of the worlds largest surfing competition.