This past Wednesday, Kiehl’s President Chris Salgardo kicked off the 7th annual Kiehl’s National LifeRide for amfAR at his NYC flagship store.
Jordyn Woods is an American plus size model and social phenomenon who recently celebrated her campaign with Lovesick, the newest brand in plus size fashion.
What better way to celebrate sneakerheads than at a Manhattan rooftop accompanied by some sweet, refreshing Brisk Iced Tea and some summer beats?
This past Tuesday, Fossil hosted Camp Fossil at La Sirena Ristorante in Chelsea.
On Saturday July 23rd, Vans hosted a launch party for their new collaboration line with world renowned underground artist Robert Williams.
Rand Luxury and Aston Martin hosted a private lunch at a beautiful Bridgehampton Estate, listed by Gary DePersia. We stopped by to check it out.
Earlier this week we got the exclusive on the fall 2016 collections for TOMS and Eddie Bauer.
As curators of Men’s hygiene product: Dove Men + Care – among others – met to discuss new advances in the field of men’s grooming, The Knockturnal was present to all newfound information.
Atop the gorgeous display of accommodations that is Kimpton’s Ink 48, personalities such as Rob Candelino, Dr. Glynis Ablon, Hugo Soul and Andy Schrock were not only in attendance, but had their say regarding the evolution and subsequent fixation of men’s hair-care in the modern day grooming industry and contemporary society. Nice hair is a necessity. The event was headed by Rob Candelino – Vice President of Marketing and general manager of Unilever’s Hair Care business.
We were introduced to an array of hair-care facts; stress and emotional factors; becoming more conscious of our precious manes – and more. Overall, along with being presented statistical data corresponding to the increase of men’s hair-related questions on Google Search, and a new commercial for the Dove Men + Care brand, we bore witness to an exciting and very informative panel.
After the hype died down, The Knockturnal had the chance to sit down with Youtube super-star Andy Schrock – and discuss further his thoughts on the panel, the commercial; his ambitions for the future of his skateboard company and his channel.
How did you like the panel?
Andy: Oh – it was awesome, you know. Like I said – like, I’m really excited to be here with Dove Men + Care and I believe in what the company stands for; the modern day man; the evolved man; fatherhood. And then, the panel – I didn’t know how it was going to go. The commercial was in it’s own little world and this was the first big media thing I’ve ever been to but it’s been so laid-back. I had a good time.
How did you get involved with this study?
Andy: I do Youtube videos – it’s been going so well and I love doing videos every single day. And I do a lot of videos with my son. So, they contacted me and talked to me to see if I was interested in it – and I’m very selective about who I work with. And then, when I saw the attitude and what the company stood for – what the brand stood for – Dove Men + Care – I was on board. It was very honest; very authentic, you know. I loved it. So, they wanted to do the commercial and they told me about the campaign – I believed in it all. A few months later, I got flown out to do the commercial in LA – and I’ve been working with them ever since.
How was that process?
Andy: It’s fun. It was my first one and it’s always been a dream to get into acting and commercial work here and there. And to do it with my kid was awesome. And they were all about family, you know – like bring the family along – and it’s a really cool process. It was a bit overwhelming at first – like the wardrobe day to see all the attention to detail that goes in and all that stuff. But yeah, the shooting – it was a 17 day work day. It was grueling. Even the shower scene at the end (of the commercial) was an hour and a half of the time in the shower. I was like “this is grueling” but it was a blast the whole way. The whole experience was really cool. What I try to portray online, with video – I mean, they’re all honest – there’s nothing fake. Everything that you see that I do with my son and my family online is real. And it kinda felt the same way – you know – it resonates. That’s the word right there. We’ve clicked on that.
Tell us about your time at Youtube. Do you find it all easy to manage?
Andy: No. My time on Youtube sometimes is easy, other times its super difficult. Last night my plane got canceled, so I almost didn’t make it today – and I finally got here at 1:00 – 1:30 – in the morning; and then I had to do Youtube. So it’s like: in times like that, it’s tough, you know. But I do a video every day. I make a habit. And along with running the companies – I sacrifice sleep before family-time or I always spend time on my work.
So you have a schedule you adhere to?
Andy: 3:30am eastern standard time – every single day.
Tell us about the content you upload.
Andy: I started doing skateboarding – and I added a personality to it to try to appeal to people that didn’t skateboard. And then, from there on I did skits, prank videos – which is me making a fool of myself in public; it was just fun. And then – once I had my little guy, I started getting him in videos here and there and I didn’t think they were gonna blow up and I didn’t think I was gonna be as big as I did. And then everything just started going; so eventually, I turned my Youtube channel into anything that I find interesting. It’s just a channel on my life. And – a lot of skating; a lot of family stuff; a lot of traveling – wherever I’m going.
Will this panel effect how you do certain things on the channel?
Andy: I don’t think it’ll change a lot of how I do and conduct things – because from the get-go, I’ve already clicked with how they stand on the “evolved man”; how you take care of your hair and yourself – that’s everything I’ve believed in then and I’m going to continue to believe in it. And, you know – I might drive the message home a little harder to help out – because I really believe in what Dove Men + Care is doing with this. So, I could say it can only add to it.
What would you consider to be one of the more important ways of taking care of your hair in a general sense?
Andy: She ( Dr. Glynis Abalon) said it best with the precaution – you know, actually taking a moment to thinking about what you can do. Like, making sure your shampoo has conditioner in it. I’ve been using Dove Men + Care thick and strong – and it’s actually helped. In the commercial, Ryden was tugging on my hair and you could see strands of hair in his grasp. Okay – he was really tugging on it for a few minutes straight. He did it again the other day because we were talking about that commercial. He just jumped on my head; pulled on it – and it was great because no hair came out. So it was like – I saw it. That’s literally proof, you know? It was amazing to see. So just take a moment; think about what you’re putting in the hair and be consistent. Make sure you’re massaging, you know – like taking the time to care for your hair.
Going back to when Ryden was tugging on your hair – did you just start using this brand?
Andy: I’d just started using it – I didn’t know. I was so ignorant to taking care of the hair that I just went with the flow. I then started using Dove Men + Care – and it was in the early stages of it. I just started using it. And months later – after using it for months – it completely worked.
Were there any difficulties behind expanding your skateboard brand?
Andy: Yeah, it’s been weird. I didn’t go to school for business. I went to school for language and communication. And I started getting popular on Youtube and I was like – I didn’t know what to do – I don’t know how to run a company; and eventually I was like “whatever” I’ll do it. Once I started doing it, things were going right. I made the best decisions I could and as I saw potential I contacted my partner and life-long friend and he was able to come in and we bumped heads and really came up with some good plans. And it’s been nothing but uphill since. I have wonderful people that work with me on it and help me make it happen. But yeah – every year brings new dilemmas; we figure it out, and we do what it takes. I’ve been skating since I was 14 so that’s 18 years now.
You gonna get Ryden into it?
Andy: I’m not gonna force Ryden into anything he doesn’t wanna do. But he does naturally want to skate. He likes going to the skatepark – so I dunno. Whatever his heart wants, I would want to support him if he has a passion for it.
What new things did you learn from the panel?
Andy: With the panel, I virtually got to see all the information and statistics before-hand but the one thing on the panel that I learned that blew my mind was that 50 percent of guys still use soap to wash their hair. I was like – woah; if I had no other options, I’d use soap but that doesn’t even seem like an option to me you know – like, you know – shampoo and conditioner. That was what stood out to me the most – like woah.
Are you still using Dove Men + Care?
Andy: Yep. Dove Men + Care Thick & Strong is my go-to.
Racing against time: 8:57, 8:58, 8:59 – doors open; we’re greeted with clothing. The room is fully decorated with fashionable attire. An enamored crowd gathers in the front. As this myriad of curious onlookers lined up to see the best and brightest – the latest and hip – we are glad to say we were there every step of the way.
Hosted and produced by the wonderful minds behind the MRket trade show, The Knockturnal got an exclusive interview with former NFL and bowling star Terrell Owens. Owens is the founder of new clothing line ‘Prototype 81’. And between the clothes and his career – we got it all.
For those who may not know what a “sports luxury collection” entails; what exactly is involved in your set?
Owens:
Well, what Prototype 81 is more of a sports – more of a fashion-forward sports luxury line. And that will consist of your active but functional pieces; things to wear to and from the gym. There will be three tiers to my line which are your core, active-wear and then exclusive. Exclusive will be more of your higher end-pieces – your one of a kind piece – but more for your fashion-forward – you know – your fashion-forward consumer. But again, if you think about, you know, really kind of the message that I’m been throwing out this where – you know – I’m an athlete; this is where fashion meets performance. So we’re trying to marry those two and – you look at some of the fabrications for active-wear, sports-wear – you’re intertwining that in your fashion – you know – high-end fashion and cloth materials. So that’s how I came up with Prototype 81 because I felt that I was fashion-forward, I wanted something to reflect my personality. Coming out of college and well into the pros, everybody always said I was a “prototypical” type of athlete or receiver. And Bageot, I know you seem like you’re a very intelligent guy, but my initials are T.O. – so, try to spell “prototype” without “T.O.”
So Prototype 81 is one of the reasons I came up with the name – is utilizing some of those attributes and trying to find something that was very, very creative; which is really kind of unique now in the sense of finding the word and naming my line “Prototype” and having my initials smack-dab in the middle. And utilizing my football number right at the end. So – and we can utilize that labeling – we can do a number of things with our line. Again, when we talk about the core pieces which is some of your basic T-shirt, shorts – but again, what will really make my line different from anything else out there – I’m not trying to be like anyone else – which is how I was on the football field. I tried to be “me”, and when you see some of my collection, you’ll see that some of it is different with some of the fabrications of the color-blocking, some of the prints that are a little bit out there. Again – contrasting, stitching, piping – things of that nature. These are some of the things that will set me apart on the football field and I want my line to do the same – to reflect that.
How confident are you feeling regarding the future success of Prototype 81? 
Owens:
Very, very confident. And I think my persona on the football field – it obviously, sometimes got misconstrued as arrogance and cockiness – but for me, that was my confidence. I was super confident and my line – the dedication that I have – the parallels to my football career and what I’m doing here now in the fashion industry, you know, kind of coincides with each-other. Because the same desire that I had to be successful in football – the dedication that I had and the discipline that I needed to become who I am – I utilize those same, same attributes in the fashion industry. I got the desire; I got the dedication and I have the discipline to just stick with it. And I have a great team behind me as well. So again, that’s all about really finding the right nucleus and team of people behind you to really grasp through your vision and the direction of the line and bringing it to life. So again, we put in a lot of hard work; a lot of hard, hard work.
So how did you get into the fashion industry?
Owens:
There wasn’t one thing that really sold me – or made me – jump into it; I think it’s always been in my DNA. What I’m doing in the fashion world – just like some of the things I’ve accomplished on the football field – I’m living by carefully doing me. Do some of the things in Hollywood, be on the big screen; my mom never doubted my opportunity to do that because she was raising 4 kids at that time. She was, you know, working on the sewing machine – making our clothes as kids – just to make extra income. So, these are some of the things really propel me to be where I am today. Even being in the fashion industry. My mom – she wanted to be a model. To get into modelling things. These were some of the things she wasn’t able to do because she had to take care of 4 kids. This right here – this fashion; my line – she’s inspired me. I remember as a kid, you know, stepping on pens in the carpet; you know, walking over patterns, crawling under the chair – because she had a sewing machine right in front of the door of my room. She got tired of getting up – getting up in down in order to let us through – so I had to crawl under the chair just to get to my room. So, that was the dedication that she had, you know, to make sure that we looked good.
You know, that we had some clothes that were presentable when we walked out of the door, or when she carried us with her places. So these are some of the things that she did as a sacrifice. We didn’t have the financial income to go out there and buy some of your name-brands back then, such as your Guests; your Levis; things of that nature. I had to really get a good pair of shoes or any type of name-brand clothes during the course of the school year – or just in general. I mean, especially shoes; they were like Jordans; Brooks – those shoes are like $120 bucks. Back in the ‘80s and ‘90s that’s a lot, you know. So I had to pony up a couple of $20 dollars – $20 or $40 bucks from her – whatever she was able to provide – $20 and $40 bucks from my grandmother; and I tried to get whatever I could from my dad – just so I could feel really good about myself. I mean, you think about feeling good, looking good, that’s what I want to do with my line – is with people when they see or wear my clothes – that they’re motivated; they’re inspired to go out and be healthy.
It’s just not for your athletic or your skinny consumer. We as a nation – as fashion is evolving, we are embracing the curvy women – you know, those women are just as beautiful as your models – so I want my line to reflect and be able to motivate and inspire everyone. You want to look presentable. I mean, that helps – especially growing up – it helps with the psyche of kids because kids can be tough on each-other. You know, if you’re not wearing the best of – whatever it is – the name-brands – you can get teased a lot. You know, I mean – it really helps with the confidence and the psyche of kids. So, if you’re here looking good – and your attire is on point, then it’s gonna take you a long way. It’s gonna help with your confidence. It’s the way you present yourself as well. And even here – with people from afar – assessing you; you look at the aesthetics of that individual and you’re gonna look at what they’re wearing. So you can kind of tell when – and differentiate – what income you’re a part of – your income bracket.
Were there any challenges on bringing the Prototype 81 line to fruition?
Owens:
Well, with life there is always gonna be challenges. So it’s about how you approach it and how you deal with it; how you respond and how you react to it. By no means did I feel like this was gonna be an easy transition. And again, that’s where I rely on my team and the designers and everybody that has had that experience – that has been in that position – to help me along the way. So again, it’s just like – you’re gonna go through the bumps and bruises; the ups and downs; but again those are some of the things that are behind the scenes. It’s all about the finished product, you know. This right here, my coach one time when I was playing in San Francisco – we were going through a tough time; you know, we were losing. The road to success is always gonna be stressful and it’s no different than anything in life. So even with this process of being in the fashion industry, it’s always under construction. Talk about revisions; talk about forecasting – you’re talking about different fabrications; trying to be knowledgeable about everything and knowing what goes with what and what doesn’t go with what. You know – learning about ribbons; two-way and four-way fabric – and the Modells. Learning about cover-stitches and what flat-locks are. These are some of the things that I’ve just been able to soak up and become very knowledgeable about during this whole process.
Any future projects that you’re willing to share?
Owens:
Yeah, I have a fitness board that’s coming out – it’s called “Body Board X” – so I mean, people can just check that out. It’s gonna be launching here pretty soon as well. It’s a little side-venture I’m doing outside of fashion but yeah – Bodyboardx.com – it’s a fitness piece in where people can really stay fit, toned and – you know – targets your core. Again, just check it out man it’s one way I keep myself in shape and I want people to be inspired; I want people to do some of the things I did through-out the course of my career that enabled me to become the athlete that I did. There’s a lot of hard work; there’s a lot of different, unique things that I did with my training and these are just some of the things that are a part of the process.
Perry Ellis creative director, Michael Maccari, uses layering and a provocative color palette impeccably in the SS17 show.