Talk about an amazing Big Game weekend!
At Super Bowl this year The h.wood Group and Uncommon Entertainment took over the Las Vegas Strip with a custom built 45,000 sq ft megastructure that brought incredible thrills to the Big Game weekend was presented by Taco Bell
Friday was headlined by David Guetta and Future with a surprise performance by Travis Scott. Guetta wrapped up the night with the nostalgic hit “I Got a Feeling” as The Black Eyed Peas frontman Will.i.am danced along beside the booth.
Celebs on hand for the great night included: Machine Gun Kelly, Megan Fox, Alix Earle, Braxton Barrios, Tyga, Shaina Shaik, Odell Beckham Jr., David Dobrik, Brittany Mahomes, Jackson Mahomes, Sam Hartman, Johnny Manziel, Joe Burrow, The Chainsmokers, LP Giobbi, Zack Bia, Devonte Adams, Morgan Riddle, Zay Flowers, Robert Griffin III, Alex Bregman, Trey McBride, Karrueche Tran, Justin Jefferson, Joe Jenkins, Kat Stickler, Suede Brooks, Kayla Simmons, Jeff Ross, TJ Ward, Sophie Flay, Sebastian Topete, Ronnie Singh, Carter Gregory, Adin Ross, Cameron Jordan, Raissa Gerona, Brian Toll, John Terzian and more.
On Saturday, Amika Akaya opened for DJ Zack Bia, who brought out Rich the Kid for a surprise performance. The evening featured headliners Kaytranada and Jack Harlow, who closed the night with his Grammy-nominated hit “What’s Poppin,” Billboard chart topper, “Lovin’ On Me,” and more.
The second night was just as big an starry with the likes of Diplo, Victoria Monet, Vic Mensa, Lamar Odom, Leon Bridges, Taylor Lautner, Charli D’Amelio, Isaac Rochelle, Allison Kucharczyk, Zay Flowers, Dreezy, Damson Idris, India Love, Jeff Ross, Jackson Mahomes, Davante Adams, Russell Westbrook, Nina Westbrook, Armani White, Siobahn Bell, Tana Mongeau, Jasmine Daniels, DJ Tay James, Westside Gunn, Kevin Miles (Jake from State Farm), Alexander Mattison, Ming Lee Simmons, Nick Barrotta, Druski, Sidequest, Raissa Gerona, Craig Billings, Brian Toll, John Terzian and more.
Guests on both nights go to enjoy great tastes from Taco Bell. Taco Bell is going big in 2024 with more bold and intentionally Mexican-inspired flavors. Making their way out of the Test Kitchen available for fans for a limited time in participating locations are food innovations including the Cheesy Chicken Crispanada, Crispy Chicken Nuggets, Cheesy Street Chalupas, MTN DEW BAJA BLAST™ Gelato, Cheesy Enchilada Dipping Taco and Dulce de Leche Cinnabon Delights.
Here is to an amazing weekend.
Photos courtesy The h.wood Group
Smirnoff this weekend at Super Bowl hosted the first-ever Smirnoff SMASH Pickle Bowl. The thrilling and colorful celebrity pickleball tournament was truly a sight to see during the spectacular weekend of sports, sips and joy.
Hosted by media personality Speedy Mormon, the awesome day featured appearances by Saweetie, Lance Bass, Scheana Shay, Brock Davies, Vernon Davis, Kay Adams and special local guests.
RedTail located at Resorts World was the scene were head-to-head battles like no other took place. The day also was fun for guests who celebrated with Smirnoff’s newest RTD Smirnoff SMASH Vodka Soda.
Repping Team Pineapple Orange, Scheana Shay served up a smash hit on the pickleball court for the Smirnoff SMASH Pickle Bowl Team Raspberry Peach was Vernon Davis and Kay Adams who took the court for the Smirnoff SMASH Pickle Bowl. Saweetie and Lance Bass smashed the competition making up the dynamic duo of Team Watermelon Lime.
Smirnoff’s NEW SMASH Vodka Soda is an RTD gluten-free option with just 100-calories and is now available in stores nationwide. Available in four flavors (Watermelon Lime, Raspberry Peach, Strawberry Dragonfruit, and Pineapple Orange), NEW Smirnoff SMASH Vodka Soda is set to smash the competition
Super Bowl weekend got lit in a fantastic way over the weekend at Gronk Beach.
Hundreds of guests gathered at the famous Encore Beach Club inside Wynn Las Vegas for a freaking amazing sunny Saturday with a surprise performance by Flo Rida.
Drinking and dancing the day away, attendees were treated to wonderful fun with the likes of Keegan-Michael Key, Joey Fatone, Dustin Lynch, Sincere Sanders, Dale Moss, Anthony Hill, Jemele Hill, Brian Bumgarner, Michael Irvin, Tech N9ne, Hannah Goodwyn and Dylan Barbour, Will Levis, Britt Barker, Jena Sims, Ashley Brewer and many others.
Medium Rare produces Shaq’s Fun House in partnership with Authentic Entertainment. Medium Rare’s track record at Big Game Weekend is second to none with some of the most viral sold-out events in history, including Gronk Beach, Guy Fieri’s Flavortown Tailgate, and The Shaq Bowl. Follow along on social at @ShaqsFunHouse on IG and X.
Photos courtesy: Medium Rare
On Wednesday, February 7th, from 6-8pm, The Hotel Chelsea hosted the eagerly anticipated Deutsch Family Wine & Spirits Spring Preview.
Guests were warmly welcomed by hosts who provided a brief tour of the experiential stations, showcasing the diverse brands within the Deutsch Family’s impressive portfolio, including Gray Whale Gin, Bib & Tucker Small Batch Bourbon, Cantera Negra Tequila, Josh Cellars, and their exquisite selection of fine wines and champagnes.
The adventure began with a transformation of El Quijote, the hotel’s Spanish restaurant, into an early 20th-century speakeasy. This immersive experience was designed to highlight Redemption Whiskey, where attendees were treated to the signature Redemption Manhattan, expertly crafted with their distinctive whiskey. This innovative presentation set the tone for an evening of exploration and indulgence.
As the evening progressed, guests enjoyed a curated selection of wines and spirits from across the Deutsch Family’s portfolio. A standout moment was the showcase of Josh Cellars, the world’s largest wine brand, featuring their “Seaswept” line of white wines, which captivated the palates of invitees as they posed for a quick photo-op.
The event was not just about tasting; it was an immersive experience. Passed appetizers complemented the diverse selection of wines and champagnes, adding to the sophisticated atmosphere. Hosts stood by, providing key insight into their brands’ history and heritage. The Hotel Chelsea buzzed with excitement as the room filled with guests, all eager to dive into the rich flavors and stories behind each brand.
The Deutsch Family Wine & Spirits Spring Preview at The Hotel Chelsea offered an unforgettable evening that celebrated the art of winemaking and spirit production.
Photography Credit: Matthew Carasella for Deutsch Family Wine & Spirits
Every year, NYFW introduces many new and exciting designers and organizations to the fashion landscape, and on Wednesday, February 7, the Sakura Collection made its official debut by holding a reception party at the famous Pierre Hotel.
Sakura Collection, launched by Noriko Tabata (now Representative Director of the brand), was intended to bring the “rich cultural heritage of Japan to the world” through the distribution of traditional Japanese materials to an international audience. Every year, they provide opportunities for young designers by supporting their endeavors, allowing them to create their art with these materials, and helping them learn how to utilize dyeing techniques stemming from all over Japan. Since 2012, they’ve collaborated with thirty-eight fashion designers from fourteen countries.
The Collection also strives for many of these materials to be sustainable, and they continuously promote recyclable fashion to their students. They’ve held over thirty-four award ceremonies, and through their Fashion Design Award, they further advance their Sustainable Development Goals with the intention of “creating a better world.”
After check-in, guests were led to the Wedgewood room, where they sipped on cocktails, ate delightful hors d’oeuvres, and mingled with other attendees before the main event began. A fashion show commenced; The show featured the creations of three of their designers, all of the outfits ranging in structure, fabrics, and colors/patterns. There was a dramatic dance performance, where they showcased the designer’s handmade costumes, and passed around scarves for guests to feel and admire.
When the show concluded, attendees were able to speak to vendors in the room and buy various items from bow ties and archive dresses, to custom-made jackets and dresses; All the funds would be used to further The Sakura Collection’s mission of nurturing their fashion students’ aspirations.
If you’re interested in donating to Sakura Collection, click this link here.
Photo Source: Sakura_Collection.Gram
BDG’s iconic NYLON Nights returned to New York City for a star-studded celebration of fashion, style, and nightlife. The party transformed LAVAN, an event venue in New York City, into a must-attend fashion week experience with high-profile guests, electrifying DJ sets, and immersive sponsor activations.
Who Was There
A-list celebrities and influencers flocked to the event, including Becky G, Stephanie Hsu, Mason Gooding, Victoria Pedretti, Alisha Boe, Alison Roman, Gia Giudice, Patrick Ta, Rickey Thompson, Tyler Cameron, and many more. DJ sensations Coco & Breezy and Ella Balinska spun crowd-pleasing sets for the guests to dance the night away.
NYLON Nights offered guests a chance to explore a range of cutting-edge experiences:
- Kate Spade New York: Guests lost themselves in a captivating floral infinity tunnel, creating Insta-worthy moments that embodied the brand’s playful aesthetic.
- Baileys: Guests sipped on signature cocktails while discovering the brand’s latest collaboration with the celebrity-adored jewelry line, Ian Charms. This exciting partnership speaks to Baileys’ sophisticated appeal.
- Velveeta: LA-based artist Mr Dripping unleashed a live drip painting inspired by Velveeta’s rich, cheesy goodness. This visually stunning performance highlighted the brand’s unexpectedly bold spirit.
NEW YORK, NEW YORK – FEBRUARY 08: Coco & Breezy DJ during NYLON & Kate Spade New York Present NYLON Nights: Fashion Edition at LAVAN Midtown on February 08, 2024 in New York City. (Photo by Eugene Gologursky/Getty Images for NYLON)
NYLON champions edgy voices in fashion, entertainment, and music. Established in 1999, it celebrates emerging talent and stands as the go-to for fashion and entertainment trendsetters.
BDG is a powerhouse digital media company boasting a portfolio of 11 distinctive brands (including NYLON). They reach over 115 million readers and 108 million social fans monthly, shaping the zeitgeist for the next generation across digital and experiential platforms.
We were on the scene for the official GRAMMYs Next Gen Party, last weekend. It was a great way to celebrate the biggest weekend in music with some of the creators and professionals shaping the future of the music industry. Held at Rolling Greens on Mateo, there were many activations for guests to enjoy as well as many photo opportunities. We attended the #GRAMMYsNextGen party with SMIRNOFF, who had one of the best activations of the night. This year, Smirnoff showed up at the 66th Annual Grammy Awards as the Official Spirits Sponsor and contributed to an unforgettable weekend. Guests arrived on the red carpet for photos and music which was amplified by Sonos. Once fully inside light bites were being served as well as food truck options. and enjoyed Smirnoff No 21. Cocktails.
Smirnoff also offered guests specialty cocktails and a first-hand look at the brand’s smashing new RTD — Smirnoff SMASH Vodka Soda.
The 3rd annual #GRAMMYsNextGen Party, presented by Mastercard and Dyson, was for creators and professionals who are shaping the future of music. The party featured live performances by first-time GRAMMY nominee Romy, Blaqbonez, Cyanide Beats, and DJ Yasmin.
To add to the fun of the evening, guests had the opportunity to visit the Mastercard Secret Garden and Bloom House Speakeasy to learn about their Priceless Planet Coalition initiative. Dyson also provided an immersive listening experience, with opportunities to trial and capture content of the brand’s first audio technology, the Dyson Zone noise-cancelling headphones. Along with their noise-cancelling headphones, Dyson also provided styling stations for on-site touch ups.
Last week we were at Academy LA, in the heart of Hollywood, for one of the best Grammy’s Afterparty’s. After the most anticipated nights in music, Lucid Motors and Affinity presented “Music is Life | Life is Music” hosted by that night’s 2x Grammy Award-winning Leon Thomas and Grammy award-winning songwriter Derrick Milano.
Affinity Nightlife is an event, casting, and promotion company based in Los Angeles. With over 20 years of experience producing extravagant nightlife and lifestyle events, they have been able to develop worldwide relationships.
The first host, Leon Thomas, is known for his work behind some of the biggest songs in music. He has worked with artists like Sza, Ariana Grande, Drake, Post Malone, Chris Brown, Zendaya, Jack Harlow, Ty Dolla $ign, 6lack, Ella Mai, Kehlani, Giveon, Jessie Reyez, and Babyface. The other host of the night, Derrick Milano, is also well known for writing hit songs for artists like Justin Bieber, Pop Smoke, Nicki Minaj, and Megan Thee Stallion.
The invite-only celebration honored the excellence of music’s biggest names who are songwriters, producers, creators, and talent. Guests were able to enjoy sounds by celebrity DJs Talon Reid, Dre Sinatra, and Justin Credible with a surprise guest performance by Ty Dolla $ign. Celebrity DJ Talon Reid and Dre Sinatra called Ty Dolla $ign to the stage where he performed and gave congratulatory shout-outs to his friend’s wins along with a congratulatory shot. This surprise performance was a treat for a night that was already filled with music, dancing, and overall good vibes.
More images from the night are below.
Super Bowl Las Vegas style is truly iconic and full of moments that shine a bright light on icons.
On Feb. 9, Hall of Fame and Emmy Award-winning broadcaster Jim Gray teamed up with seven-time Super Bowl champion Tom Brady to officially launch the first-ever Hall of Excellence, a one-of-a-kind sports and rare memorabilia museum, to Fontainebleau Las Vegas. The museum, which opens at the resort later this year, had a a special preview ceremony attended by Mr. Gray, Mr. Brady, Fontainebleau Development Chairman and Chief Executive Officer Jeffrey Soffer, Fontainebleau Chief Brand and Design Officer Peter Arnell, and numerous local dignitaries and sports enthusiasts.
“We have a Smithsonian of artifacts,” says Mr. Brady, who will be showcasing his seven Super Bowl rings at the Hall of Excellence. “These exhibits are about more than just championships and jewelry, they’re about the stories of the people who helped others win.
Upon opening, the Hall of Excellence will showcase a curated collection of memorabilia from Jim and Frann Gray, Tom Brady and The Tom Brady Family Collection; as well as exclusive and rare items from all-time sports legends including Muhammad Ali, Vince Lombardi, Jim Brown, Babe Ruth and Hank Aaron.
The Hall of Excellence collection will further contribute to the elevation of Las Vegas as a global sports capital, with a growing portfolio of championship teams and celebrated sporting events. Authentic memorabilia from historic moments of remarkable achievements that echo through generations will be prominently featured, offering visitors a unique opportunity to celebrate the greatest champions in sports and their greatest achievements.
“Las Vegas has become one of the world’s most popular sport destinations, and now fans will have a place to immerse themselves in their most beloved and treasured iconic moments, featuring classic items of their favorite teams and players,” adds Mr. Gray. “Frann and I are so proud to have created Hall of Excellence with Tom and Jeff, and we are excited for the fans to be able to enjoy this amazing collection.”
The Hall of Excellence museum boasts an architectural and exhibition design masterfully crafted by designer Peter Arnell, who began working on the museum early in the collaboration alongside Mr. Gray.
“What’s truly incredible is that we’re putting a museum inside a hotel and setting a new precedent in Las Vegas,” says Mr. Arnell. “It’s all authentic, just like this hotel, and we’re not just putting these artifacts on display but also providing the feeling behind them, creating a connection that will make this an extraordinary, and engaging, attraction.”
More information about Fontainebleau Las Vegas, its rooms and suites, dining, and entertainment offerings can be found at fontainebleaulasvegas.com.