The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch
EventsThe Latest

Johnnie Walker Celebrates New ‘Joy Will Take You Further’ Campaign

by Andrew Jaisingh October 4, 2015
by Andrew Jaisingh October 4, 2015 0 comments
3.1K

On Sept. 27, 2015, The Knockturnal was invited to the Explorers Club on East 70th St. in Manhattan for a panel discussion put together by Johnnie Walker, inspired by the ethos of the new Johnnie Walker global campaign.

The panel featured athlete and TV personality, Michael Strahan, writer and producer, Doug Ellin, the world’s fastest female motorcycle rider, Eva Hakansson, and expert in the psychology of happiness, Dr. Matt Killingsworth.

As stated on their website, “The Explorers Club is an international multidisciplinary professional society dedicated to the advancement of field research and the ideal that is it vital to preserve the instinct to explore. Since its inception in 1904, the Club has served as a meeting point and unifying force for explorers and scientists worldwide.” Their headquarters is located at East 70th Street in New York City.

Screen Shot 2015-10-03 at 9.55.22 PM

The Explorers Club is built and decorated to show off historical artifacts deemed worthy. Flags and maps decorate the wall and a sense of adventure is felt upon entry. The panel discussion took place in a room within the building where the audience was seated and given a copy of Michael Strahan’s new book, Wake Up Happy, and a flash drive containing a copy of Dr. Killingsworth’s, Joynomics: The Study of Joy and Progress. After a few moments, the four speakers along with the host, a representative from Johnnie Walker, were seated in the front of the room on a small stage. The room quieted down and the speakers were all introduced.

The discussion was focused on Johnnie Walker;s new campaign, “Joy Will Take You Further.” Joynomics is the belief that “Blood, sweat and tears will get you there, but joy will take you further.” Johnnie Walker is funding the idea that no matter how hard you work, no matter what you do and where you go, you will never be satisfied unless you enjoy what you do and the path you walk to get there. They believe that joy and happiness are really the key to  success. The panel focused on talking about how joy led them and their careers and they answered questions pertaining to how their happiness and success were affected by this idea.

johnniewalker

The first guest to speak was Dr. Matt Killingsworth who opened up the idea of joy and explained his studies and experiments on happiness and how it affects people. He explained that happiness and success were shown in his studies to directly correlate and that people who were happy with what they do were altogether more successful in what they do. This was related to hedonic adaptation, or the basic idea that the more you have, the more you want. There is no real end to the path of success. Once you achieve your goals and have exactly what you want, you automatically create new goals and strive to achieve even more. Unhappiness with following your path only hinders your ability to do what you have to and need to in order to achieve those goals. Dr. Killingsworth spoke about his study which took golfers and gave them both positive and negative reinforcement to alter their happiness with what they were doing and overall affected the way that they played. He proved that positive reinforcement actually did equal better performance, citing that 100% of the subjects came closer to their targets and preformed remarkably better when they were given positive reinforcement during their attempts as opposed to being insulted on each try. He stated that “Working hard doesn’t equal happiness, but being happy equals success.”

12077119_10206976701967777_200854545_n

The next speaker on the panel was Eva Hakansson. Eva Hakansson is the woman holding the world record for fastest female on a motorcycle. She has a Masters in Mechanical Engineering (Yass!) and gets incredibly exited with new technology, especially battery and natural powered inventions, which was proven by her energetic tangent about the new solar panels on her home. Eva stated that the path to success is never straight. It is full of lots of turns and twists. If you don’t have those turns and twists, she claimed, you’re probably not moving at all. “The meaning of life is to leave better than when you arrived.”

The next speaker was Michael Strahan, who stole the show with his convection of joy. Strahan started off with saying that he’s grateful for everything he has in life. He stated that he started with nothing, and because he made his success doing exactly what he loved, he went even further. When asked what fueled him as an athlete, he stated that he “wanted to be good at something, make [his] parents proud and [his] children proud.” He said that whenever he wasn’t in the mood, he would think about it this way: Imagine how a child looks at you. They get so excited to see what you are, what you have, and what you’ve done. They’re excited about everything around them. If you take them to Disneyworld, their face says it all. But you may be thinking of all the negative things like how much you have to walk or even that you’ve already been here, nothing’s changed. Put your life into the perspective of a child. If they can be so happy, why can’t you? Once you can see things like that, you can do anything. Strahan went on to say that there is “never a problem. There’s only something that needs to be figured out.”

“Success for me is the ability to make sure my family is ok. I didn’t come from nothing you know. Success is being able to have an influence positively in any way on somebody. I don’t know what tomorrow holds. I live in the moment and enjoy what’s right now. There’s more value in your attitude than in your bank account,” stated Strahan.

Last but not least, there was the writer and producer of the famous show Entourage, Doug Ellin, who told a story about his life being mostly fueled by anger. Not the best example as he joked. However, he did talk about how there was an example of sexual harassment on one of his sets that made him not enjoy his job at all. After that he realized that he did take joy in what he did and went so much further when he did take joy in what he was doing.

12087429_10206976701767772_554280465_n

After the panel discussion, drinks were served at the bar set up by Johnnie Walker including their Blue Label, Gold and Red Label and certain versions of their Explorers Club Edition. The panel was interesting and the discussion was very eye opening. The Club was also open for exploration. We here at The Knockturnal send our thanks out to Johnnie Walker, The Explorers Club, and all the guest speakers of the panel. It was an awesome night!

https://www.youtube.com/watch?v=K9R9YtaoYAE

PHOTO CREDIT: Michael Simon, Startraks

 

Eva HakanssonJohnnie WalkerJoynomicsMatt KillingsworthMichael StrahanThe Explorers ClubWake up Happy
0 comments 0 FacebookTwitterPinterestEmail
Andrew Jaisingh

previous post
Exclusive: Chris Gibbs Talks Union LA x #Heineken100 Collaboration & More!
next post
Soho Contemporary Art Presents Rich Simmons’ ‘Misfits’

Related Posts

Inside the PEN America Gala

May 15, 2026

Madman Espresso and KnightLife Create Royal Chess Scene

May 15, 2026

HexClad Serves Up Night of Culinary Artistry

May 15, 2026

Paul Dano on the ‘Perverse’ Art of ‘The...

May 15, 2026

‘Off Campus’ Cast Breaks Down Love, Music, and...

May 15, 2026

Tia Mowry Shares Her Cookout Essentials With Bounty

May 15, 2026

NMIXX and the Ethereal Force of Latest EP...

May 14, 2026

EsDeeKid Performs New Song ‘Rock Wave’ on Rolling...

May 14, 2026

Destroy Lonely Shares New Songs on Rolling Loud...

May 14, 2026

Ken Carson Previews New Carti Features on Rolling...

May 14, 2026

Digital Cover No. 20

The Knockturnal Merch

Follow Us On The Gram

theknockturnal

Lifestyle. Music. Entertainment.
Info@theknockturnal.com
New Cover Out Now ⬇️

@nmixx_official is carving out their own distinct @nmixx_official is carving out their own distinct sound in the K-pop scene. 🎶

The group remains in their unique sound and message with their latest release, Heavy Serenade. 🎼

We sat down with the group to discuss everything from the practical effects used in the “Crescendo” music video to their personal connection to these new songs.

Full interview on The Knockturnal

#엔믹스 #HeavySerenade #NMIXX_HeavySerenade #nmixx
Looking back on ‘Big Little Lies’ Season 2- Full Looking back on ‘Big Little Lies’ Season 2-

Full interview:
https://youtu.be/zh_hcKCFS4Y?si=7HpbPItg2joJIDDu
Eating through Türkiye 🇹🇷 from Cappadocia to Istan Eating through Türkiye 🇹🇷 from Cappadocia to Istanbul, hand rolled dough, slow cooked lamb, decadent baklava, flavors worth traveling for #türkiye #gotürkiye #turkishfood
Exploring Cappadocia from above, below, and everyw Exploring Cappadocia from above, below, and everywhere in between ⛰️ #cappadocia #gotürkiye
Spring in Istanbul 🇹🇷 from Bosphorus views to Turk Spring in Istanbul 🇹🇷 from Bosphorus views to Turkish coffee, markets, and the nonstop rhythm of the city. #istanbul #gotürkiye
Throwing it back to Season 2 of Rue and Jules. In Throwing it back to Season 2 of Rue and Jules. In a 2022 interview with The Knockturnal, Hunter Schafer and Zendaya talked about the dynamics of Rue and Jules’ relationship- a full circle conversation following the latest episode in Season 3.

Full interview:
https://youtu.be/2jInhJqSUYE?si=dSKe6mh3LU0ZlQoR

#Euphoria #rueandjules
Cover stars ✨ The Knockturnal celebrates its 20th Cover stars ✨

The Knockturnal celebrates its 20th digital cover with the brilliant Kara Young and Mallori Johnson for ‘Is God Is’. A haunting, explosive story of sisterhood, rage, survival, and liberation.

Inside the cover story, the duo opens up about bringing emotional truth to the screen, their roots in theater, the power of vulnerability, and what it means to portray Black women in all their complexity.

“Rage is not one thing. It’s many, many things.” — Kara Young

‘Is God Is’ premieres in theaters May 15.
ALL(H)OURS on ‘No Doubt’: Diving Into Momentum and ALL(H)OURS on ‘No Doubt’: Diving Into Momentum and Goals ✨🧟

@all_h_ours returned from their first North American tour and immediately started channeling that momentum into their latest EP, No Doubt.

Full article on The Knockturnal 📰

#Kpop #AllHours #NoDoubt #KpopInterview
The cast of ‘Off Campus’ is talking about the impa The cast of ‘Off Campus’ is talking about the impact music had on their roles, both on and off set.

Full interview:
https://youtu.be/5CmkAYzVdFg?si=_fVvvvAPzzh3dNxK

@primevideo @offcampusonprime
Ella Bright, Belmont Cameli, Josh Heuston, Mika Ab Ella Bright, Belmont Cameli, Josh Heuston, Mika Abdalla & more talk new series ‘Off Campus’.

Full interview:
https://youtu.be/5CmkAYzVdFg?si=yuoSuEaQMv3wjQCv
Jonathan Saba praises director David Mackenzie’s w Jonathan Saba praises director David Mackenzie’s work on ‘Fuze’ film. 

Full interview:
https://youtu.be/cDGKWcNs8M4?si=6eoCXaNJzfKsRdYQ
Directed by David Mackenzie, starring Aaron Taylor Directed by David Mackenzie, starring Aaron Taylor-Johnson, Theo James, Gugu Mbatha-Raw, and Sam Worthington, ‘Fuze’ is a film about a criminal operation that uses the discovery of an unexploded WWII bomb in London as cover for a major heist.

Full interview:
https://youtu.be/cDGKWcNs8M4?si=6eoCXaNJzfKsRdYQ
Aaron-Taylor Johnson spoke about preparing for his Aaron-Taylor Johnson spoke about preparing for his role in heist thriller ‘Fuze’. 

Directed by David Mackenzie, starring Aaron Taylor-Johnson, Theo James, Gugu Mbatha-Raw, and Sam Worthington, the film is about a criminal operation that uses the discovery of an unexploded WWII bomb in London as cover for a major heist.

Full interview:
https://youtu.be/cDGKWcNs8M4?si=6eoCXaNJzfKsRdYQ
Molly Gordon talks about how heavier themes in fil Molly Gordon talks about how heavier themes in film are made digestible for younger audiences. 

The Sheep Detectives is in theaters May 8!

Full interview:
https://youtu.be/yLw1i5bQPkg?si=87BEXbXfXrIlAkir
Julia Louis-Dreyfus talks about making @thesheepde Julia Louis-Dreyfus talks about making @thesheepdetectives , premiering in theaters May 8th.

Full interview:
🎥-
https://youtu.be/yLw1i5bQPkg?si=87BEXbXfXrIlAkir
@everglow.offcl is indeed ‘crazy, sexy, cool’ 💃🎶 @everglow.offcl is indeed ‘crazy, sexy, cool’ 💃🎶

#kpop #kpopconcert #everglow
The crowd roared as @everglow.offcl performed thei The crowd roared as @everglow.offcl performed their song ‘LA DI DA’ at The Novo LA ✨ during their last performance of their U.S. leg for their [Re:CODE] tour 

✍️ Full write up coming soon… 

#everglow #kpop #kpopconcert #losangeles #concert
Jaafar Jackson, singer and nephew of Michael Jacks Jaafar Jackson, singer and nephew of Michael Jackson who stars as him in @michaelmovie , talks about working on the biopic alongside Nia Long and cast. 

The film is in theaters now. 

Full interview:
https://youtu.be/DxYFFTgPZgs?si=DfQ6rxKk6l4xOatq

#michaeljackson
‘Project Hail Mary’ puppeteer James Ortiz could wi ‘Project Hail Mary’ puppeteer James Ortiz could win an Oscar, as he’s now eligible for Best Supporting Actor!

Amaze amaze amaze! 

🎥:
https://youtu.be/SLTWBjUKEmE?feature=shared
Michaela Coel talks preparing for her role in ‘Mot Michaela Coel talks preparing for her role in ‘Mother Mary’, in theaters now. 

🎥: 
https://youtu.be/j07ln9zeJMs

📝: https://theknockturnal.com/anne-hathaway-and-michaela-coel-at-mother-mary-premiere/
Follow on Instagram

About The Site

We are a collective of creative tastemakers made up of fashion, music and entertainment industry insiders. It’s all about access. You want it. We have it.

Terms Of Use

Privacy Policy

Meet The Team

CONTACT US

For general inquiries and more info on The Knockturnal, please contact our staff at:
info@theknockturnal.com
fashion@theknockturnal.com
advertising@theknockturnal.com
editorial@theknockturnal.com
beauty@theknockturnal.com

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube

© Copyright - The Knockturnal

The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch