Jared Jewelers painted the town with sparkles this week during a dazzling affair.
“A Diamond Is Born,” a new short film from Oscar winner Luc Jacquet, premiered at The Frick Collection on Sept. 17 with a grand event that celebrated the wonderful world of Jared Jewelers.
J.K. Symancyk, Bogolo Joy Kenewendo, Ambassador Charles Masole, Claudia Cividino
Beauty and sophistication embodied the night that showcased starry sightings from the likes of Antonia Gentry, Brendan Fallis & Hannah Bronfman, Will Kahn, Mimi Cuttrell, Taylor Hill, Devin Apollon, Natalie Lim Suarez, Dylana Lim Suarez, Jordyn Woods, Karl-Anthony Towns, Jenna Rennert, Jasmine Tookes, Flaviana Matata, Julia Hackman Chafé, Vera Wang, and more. Honorary guests for the evening also included Botswana Dignitaries such as Minister Kenewendo, Ambassador Charles Masole and Mr. Karabo Mokoto.
Jasmine Tookes, Taylor Hill
“A Diamond Is Born” captures the romance, allure, rarity, and impact of natural diamonds. The premiere coincides with the launch of Storied Diamond Desert Sands of Eternity™, an innovative, natural diamond traceable collection that was designed by and is exclusive to Jared Jewelers. The collection follows the complete journey of a diamond from its origin in Botswana to its final setting in Jared’s jewelry collection.
“For life’s most meaningful moments, natural diamonds hold a special significance,” said Claudia Cividino, President of Jared Jewelers and Diamonds Direct. “Through A Diamond Is Born, we’re bringing to life the remarkable journey of a diamond from Botswana’s natural wonders to the milestones our guests celebrate. To make this journey even more tangible for our guests, our new block-chain enabled platform will launch with the collection Storied Diamond Desert Sands of Eternity™. This collection provides a unique digital passport for each diamond allowing for a deeper understanding of, and appreciation for, each stone’s journey from rough to polished, showcasing its uniqueness, rarity, beauty and positive societal impact.”
Vera Wang
Leading the Storied Diamond Desert Sands of Eternity™ campaign is Gentry, who is championing both the transparency and the timeless significance of natural diamonds.
“Every diamond tells its own story—this one started deep in the earth in Botswana, was shaped by skilled hands, and now lives on with the people who wear it and love it,” said Gentry. “This campaign with Jared Jewelers shares the story in a way that’s never been done before, helping people connect with diamonds and see them in a whole new, beautiful way.”
Enabled by Jared’s bespoke digital blockchain – each diamond in the collection is digitally recorded —from discovery in Botswana through transformation, setting, and certification — allowing consumers to scan a QR code and view the full story of their jewelry’s components and journey. Each unique digital experience provides access to over 40 data points and images, including the diamond’s rough shape, country of origin, design and transformation journey, setting dates, and final Gemological Institute of America-certified documentation of its color, clarity, carat, and cut specifications. This journey brings trust, confidence and transparency, adding a deeper and shareable story to such meaningful diamond purchases.
Each piece in the collection is set in 100% repurposed gold and platinum and is priced from $1,700 to $22,999 across semi-mounts, anniversary bands, engagement rings, loose stones and select finished fashion pieces. Spanning a radiant color spectrum of white, light yellow, champagne and light brown, the collection celebrates the natural beauty, wonder, and diversity that shapes every natural diamond.
This program was made possible through the facilitation and partnership of De Beers, whose longstanding presence in Botswana has helped enable this initiative. Botswana’s diamond revenues are vital contributors to its education, healthcare, infrastructure, and conservation efforts.
To watch the glorious documentary today, please visit HERE.
