Meanwhile, over at Spring Studios, this year NYFW sponsors did not disappoint in making Spring Studio’s lobby an exciting place to relax in between shows and even get some fun insta-worthy content. For NYFW FW22 alongside Afterpay, Lovesac, UPS, and Alo Yoga had tons of exciting things to offer NYFW attendees at Spring Studios. While walking through the Spring Studios lobby attendees were able to check Lovesac’s “cloud-like comfort” for themselves.“I am thrilled about our debut at New York Fashion Week as an official sponsor where we can not only showcase, but also acknowledge the world’s most creative designers at America’s most critical fashion industry event,” said Shawn Nelson, Lovesac CEO, and Founder. “We’re excited to offer the audience an opportunity to experience cloud-like comfort in an elevated setting that brings the feeling of sitting in a Sac to life.” Of course, there was a cute photo moment to accompany the Lovesac showcase.
Afterpay sponsored a small but adorable pop-up shop for Rodarte, where attendees had a chance to shop some of Rodarte’s comfy athleisure sets. If you weren’t shopping you could sit down, relax, and enjoy a latte from Bluestone lane in their café. Also in the morning was NYFW: The Talks New Standards of Beauty,” a conversation moderator by Jae Joseph featuring Christella De Castro (Director & Photographer, Co-Founder of Ground Work), Patrick Starr (Beauty Guru & One/Size Founder), Drew Elliott (SVP & Global Creative Director, MAC Cosmetics), Aweng Ade-Choul (International Model) about historical, cultural, and social contexts of beauty, and modern awareness and acceptance within the industry.
Day two of NYFW ended with a celebration with Pat Bo x TRESemmé at Zero Bond. Guest like Joy Corrigan, Carrie Berk, and Megan Puleri danced to the DJ styling of Mei Kwok and enjoyed specialty cocktails by Cincoro tequila.