There’s way more to NYFW than just the runway shows. While the runway shows are one of the most important parts of NYFW, they’re not the only NYFW activity that brings the crowds.
This past season had some major celebrity sightings all week, exciting events insta-worthy photo booths, and “NYFW The Talks” with some of the most notable designers and fashion icons.
NEW YORK, NEW YORK – FEBRUARY 11: NYFW: THE TALKS – Maude Apatow (R) in conversation with Kate Mulleavy (C) & Laura Mulleavy (L) of Rodarte presented by Afterpay at Spring Studios on February 11, 2022, in New York City. (Photo by Bryan Bedder/Getty Images for IMG Fashion)
Day one of NYFW kicked off with some major events! This NYFW Afterpay sponsored the “Art Of Rodarte” exhibition as well has presented NYFW: The Talks with Rodarte designers Kate & Laura Mulleavy. The Art of Rodarte talks was moderated by HBO ‘Euphoria’ star Maude Apatow in front of a live crowd where Kate and Laura shared insights into their journey creating the now-iconic brand, ‘Rodarte’.
NEW YORK, NEW YORK – FEBRUARY 11: A general view of 11 Honoré’s See Now, Buy Now Spring 2022 Collection Presentation in Partnership with Afterpay – Friday, February 11, 2022, in New York City. (Photo by Bryan Bedder/Getty Images for IMG Fashion)
The day continued with the 11 Honoré NYFW presentation and cocktail party in the Spring Studios restaurant presented by Afterpay. 11 Honoré set the tone for NYFW with their incredibly inclusive runway presentation and cocktail party. Their return to runway since their last NYFW show in Fall 2019, showcased their in-house brand designed by their design director, Danielle Williams-Eke. “Lately, I’ve been so inspired by print, and we’ve been working with an incredible textile designer who has been able to bring our ideas to life. You see color and—bright pink skirts, dresses in shades of tangerine—throughout the collection.” Danielle shared with Vogue. The 11 Honoré runway featured model Candice Huffine with Nicolette Mason, Grievy Lou, and Fern Mallis in attendance.
Also celebrating the first day of NYFW with a spectacular event was the celebrity loved Yoga and Wellness brand Alo Yoga.
NEW YORK, NEW YORK – FEBRUARY 11: Amy Julliette Lefevre attends the Alo NYFW Party on February 11, 2022, in New York City. (Photo by Craig Barritt/Getty Images for Alo)
Also celebrating the first day of NYFW with a spectacular event was the celebrity loved Yoga and Wellness brand Alo Yoga. The Los Angeles-based lifestyle brand, Alo Yoga, saw fit to celebrate their continued partnership with NYFW with a cocktail party at their Flatiron NY location. The celebration was packed with celebs and influencers like Amy Julliette Lefevre, Joy Corrigan, Tyler Cameron, and more. Guests were sipped on a rendition of NYC’s staple drink, espresso martini shots by Casamigos. Attendees also enjoyed catered hors d’oeuvres curated by Matthew Kenney Cuisine.
NEW YORK, NEW YORK – FEBRUARY 11: (L-R) Vice President Marketing NA EMEA-Afterpay, Natalie McGrath, Rodarte designers-Kate Mulleavy and Laura Mulleavy, Samantha Eisen and General Manager of North America- Afterpay, Zahir Khoja attend “The Art of Rodarte” Presented by Afterpay and NYFW The Shows, Opening Night Event – Friday, February 11, 2022, in New York City. (Photo by Roy Rochlin/Getty Images for IMG Fashion)
Day One of NYFW ended with the celebration and opening of ‘The Art of Rodarte’ exhibition that was sponsored by Afterpay. The exciting celebration brought out a crowd of celebrities and fans of the iconic American fashion brand. In attendance at the exhibition opening night were Maude Apatow, Maye Musk, Jack and Josie Dupont, and more. The event alongside ‘The Art of Rodarte exhibition which was set at Spring Studios took the place of an NYFW runway show. ‘The Art of Rodarte’ exhibition highlighted some of the brand’s greatest moments like an illustration of the crown worn by Natalie Portman in the 2010 film “Black Swan”.
