Los York announces new feature documentary film: ‘Unbanned: The Legend of AJ1’.
‘Unbanned’ is a documentary that explores the story behind the Air Jordan 1, most notably, how it disrupted the National Basketball League, changed the social fabric of basketball and launching worldwide infatuation behind sneaker culture. Effectively speaking, how Michael Jordan’s rebellious endeavors of the past shaped Nike’s current public perception.
The controversy lie primarily in the NBA’s previous uniform regulations, which stated: “A player must wear shoes that not only matched their uniforms but matched the shoes worn by their teammates.” Jordan continued to wear the sneakers and Nike accrued the fees in earnest. More history behind this can be found here.
Unbanned features icons from all across the music and basketball spectrum, from Spike Lee to Michael B. Jordan, DJ Khaled to Lena Waithe, NBA stars, Carmelo Anthony and Russell Westbrook to legends like Chuck D, rising stars Christian Combs and Kid Ink, and many more. According to Los York: the film takes a raw and real look at a cultural movement that so easily shaped the culture of now.
Unbanned: The Legend of AJ1 is written & directed by Dexton Deboree, co-founder of the award winning creative agency, Los York, a pioneer in the content revolution. ‘Unbanned’ marks the feature debut and official launch of Los York Entertainment, which focuses on impactful long and short form entertainment with social impact and cultural significance.
Trailer for the documentary can be seen below. More information can be found here.