Yes, we wore eyeliner while munching on Macaroni and Cheese balls. Don’t come for me.
David Yi, the man behind Very Good Light, hosted a fun-filled Friday evening at Samsung’s hip 837 outpost, a massive stack of twisted steel and glass in the posh Meatpacking District. The party, held on the terrace and the full third floor of the building took advantage of its choice locale: guests were invited take part in a massive scavenger hunt. To win, guests needed to fulfill each task by way of social media postings, namely the Instagram stories feature. But here’s some background info. Very Good Light is actually a men’s beauty blog, not an easy scene to break into. However, Yi brings a high quality approach, bringing an element of analytics to the art of getting ready.
At Samsung, guests could check out a variety of products from Rudy’s haircare to skin products from Glossier and even Korean skin treatment masks. They were all part of the scavenger hunt, which necessitated everything from getting ready in the bathroom to snapping a portrait under the floral wall. Out on the terrace, guests sipped custom cocktails as lobster tail hors d’ourvres went around. Cardi B’s pumped from the speakers of DJ Venus X to keep the party particularly fresh.
Yi’s calling it a Boy Beauty Bash. It’s the first one he’s hosted and it seemed like a total success. If anything, look at the guest list: designers like Richard Chai, Timo Weiland; downtown teens from Eddy LeRoy and Jamont Hanshaw; influencers like Ian Michael Crumm.
Glow Recipe, the Korean beauty brand, asked guests to try out their sheet masks while testing their facial hydration levels (part of the hunt, if it wasn’t on your Instagram story, did it happen?)