Taylor Townsend kicked off the US Open in a fantastically sweet way with Grey Goose.
In Midtown Manhattan hotspot Sei Less, hundreds came out to celebrate the tennis superstar and one of the world’s most favorite Grand Slams. Legendary Honey Deuces flowed all night as guests dressed in lavish attire danced the night away at her Third Annual 40-Love Party.
(Photos Courtesy Grey Goose/ Brian Bosché)
Townsend thrilled at the sight of attendees who all showed up at the hot spot to honor her upcoming time on the court and to toast the love of the game.
For nearly two decades, the Grey Goose Honey Deuce cocktail has become far more than the Signature Cocktail of the US Open. Its influence extends well beyond the tournament, appearing on seasonal menus at bars and restaurants nationwide and inspiring official US Open merchandise. Following another record-breaking year, purchases of the Grey Goose Honey Deuce cocktail rose 32% year-over-year in 2025, continuing its rise as the biggest cocktail in sports.
(Photos Courtesy Grey Goose/ Brian Bosché)
This year, Grey Goose will have branded cocktail bars serving the pink-hued drink in several locations at the USTA Billie Jean King National Tennis Center: The Food Village, Grandstand, Louis Armstrong Stadium’s concourse, the promenade level of Arthur Ashe Stadium, and eleven mobile bars throughout the center.
For more information, including the official Grey Goose Honey Deuce cocktail recipe, please visit
www.greygoose.com.
