CASIO presents its newly developed Fall/Winter 2015 collection of mid-luxury range time pieces at an intimate presentation appropriately staged within the Four Seasons restaurant on the Upper East Side in Manhattan.
CASIO’s decision to enter the luxury watch market was a critical one. The G-SHOCK brand has been donned by sporty teens since the early ’80’s. Since then, they have watched their consumer base grow out of their Converses and into a board room suit. Adaptation is necessary in any market; however, in this case it materialized in two forms: both in design aesthetic and technological advancements. Three styles were unveiled this morning and several different price points, each with their own unique aesthetic and functional complications.
Made for the “active gentleman seeking G-SHOCK’s legendary performance and technology standards,” G-STEEL, has been released in six color ways constructed of resin and steel. ($280-450 USD)
One step up from the G-STEEL comes in the form of the MT-G, or “Metal Twisted G-SHOCK”. Ranging from $900-1,000 USD, the MT-G features a GPS based atomic timekeeping system, solar powered battery, triple G shock resistance, a composite band, and water resistance up to 200m.
For the avid G-SHOCK lover and watch collector, the MR-G Atomic Solar Hybrid Basel Special Limited Edition has been released for a staggering $6,000 USD. Entirely constructed by hand, the MR-G Basel Edition lives up to its price point, featuring features congruent to the MT-G, with the exception of its Titanium 64 construction.
For a complete list of features, please visit the official G-SHOCK website
The level of refinement and practicality of these watches is unparelled in competing watches. It is rare to find a brand that is uncomprimised in company standards that can remain true to its original vision. CASIO has done exactly that with this new line of G-SHOCK’s and will continue to expand its foothold on the watch industry with further luxury collections.