Celebrating half a century of innovation and cultural impact, Casio took over HYPEBEAST’S NYC Flagship location for an immersive exhibition featuring the unique eras of Casio creations.
G Shock is a brand that we all know and loved from their first release in 1983 and after 40 years, G shock is still the brand to watch. G shock has been a staple with their signature watch face shape, structure and durability, which makes them stand out from any other company. The vast expansion of their brand, is what consumers love the most about them and we are all looking forward for what’s to come in the near future.
Casio G-Shock’s 2020 Autumn & Winter watch collection contains several models under eight categories; Premium, Master of G, G-Steel, G-Shock Move, Fashion, G-Shock Women, Honda Racing Limited Edition Edifices, and Pro Treks.
A new decade is here and G-SHOCK is a timely choice to make the most of your new days ahead. The most durable digital and analog-digital watches in the industry, trusted by military personnel, law enforcement, surfers and outdoor enthusiasts around the world will make 2020 phenomenal with so many amazing selections.
Last week, we attended G-Shock’s Holiday press preview.
G-SHOCK celebrated its 35th Anniversary on November 9th at the Theatre at Madison Square Garden.
Last night, we celebrated G–SHOCK’s 35th anniversary with the announcement of a new collaboration with artist Eric Haze over an intimate dinner at the Michelin recognized bistro, Rider.
The event, located upstairs of the trendy Williamsburg restaurant, began with cocktails as the small group mingled with Casio representatives and designer Eric Haze. Guests also enjoyed hors d’oeuvres in addition to the appropriately named White Haze cocktails made with tequila, yuzu, and coconut; and Black Haze, made from black tea maraschino, white rum, rye, and charcoal.
After cocktails, guests settled around the dining table to begin dinner. Haze gave the initial toast to the dinner party, expressing his excitement for the 35th anniversary of the brand and his collaboration.
The new anniversary collection marks Haze’s seventh limited edition collab with the watch company, this time designed with white brush strokes overlaying a classic black monochrome face. Embossed on the watch strap is a 2017 print along with the artist’s signature star logo, the GA700EH-1A stlylistically follows its predecessors like the DW6900, G304, DW5600, GA100 and GA110 models.
During the speech, Haze described his relationship with Casio and G–SHOCK beginning in Japan 20 years ago as one of the most gratifying developments because of the trust between the brand and artist. The collaboration allowed the him to be involved in raising a voice, and to be part of something that is international and worldwide, regardless of age and demographics. For this project, the brushstroke was inspired by the desire to create things organically and as an antidote to the commercial world, bringing personality and human experience to an otherwise rigid project.
In order to reinvent the launch and translate it to a wider audience, the watch collaboration and 35 year anniversary will be showcased at the iconic Madison Square Garden in New York City. The showcase will most notably feature a series of paintings by Haze, organically painted from designs made digitally.
The family style dinner began promptly after a quick round table introduction – Main courses included savory Peking duck, pork belly, crab rangoon stuffed artichoke, and vegetarian options hot fried eggplant and cucumber & melon. Following, a second course was served including steak frites, chicken thigh, artic char, and roasted vegetables. Shortly into the dinner, Haze’s wife, actress Rosie Perez made a surprise appearance. The evening came to a close with dessert as each guest left with the limited edition collaboration watch in a chic G–SHOCK gift bag.
The GA700EH-1A will be released on 10/1 online and in select G–SHOCK retailers for $140 with features such as the legendary G–SHOCK technology, led light, and hand retract function.
Walking into the Robert Geller x G-Shock event, one couldn’t help but avert their eyes to the colorful visuals being projected onto the venue’s wall and the Deep House/EDM music being played in the background. The Robert Geller x G-Shock watch named the GST200RBG-1 is a part of G-Shock’s “G-Steel” collection, and properly so, as it integrates steel links, gold accents, 31 time zones, and a 200M water resistant feature. This watch is truly different from the traditional colorways and plastic/rubber build that the public has grown to appreciate from the brand.
We did a short interview with Robert and here’s what he had to say:
So how did the collaboration come about between you [Robert] and G-Shock?
Robert: We started working together, I think it was about 3 and a half years ago, and we met and kind of wanted to see where our brands aligned. Because I do all of my production in Japan and I’m there quite often, it just made a lot of sense, and then we started working on runway integration…
Oh, runway integration?
Robert: Yeah, showing G-Shock watches on the runway and just working together in ways leading up to this big launch. It takes a long time to make a watch.
The design is so intricate, what really inspired such an intricate design in the watch.
Robert: The watch is based on the watch that G-Shock launched last year, the G-Steel, and this is the first collaboration that they’ve done on the G-Steel, so I got to take the watch and make the Robert Geller version of it.
And because the name is “Midnight In Tokyo” (as named on the box the watch comes in) is that because you guys (Robert along with Tadashi Shibuya and David Johnson from Casio) are there so often?
Robert: I think that’s the cross section of our two brands, is Tokyo, and we started thinking what can this be, I wanted to talk about cities and textures and some of the most magical moments I’ve had in Tokyo was walking just through the streets at night, and the smells and the lights and the sounds. It’s just beautiful, its really like a big, very special atmosphere.
Thank you so much! I appreciate it!
Robert Geller has already made his mark in the fashion industry as a menswear designer whose focus is based on athletic wear. He began his career at Marc Jacobs in 2001 after graduating from RISD and has been making his way through the industry ever since. He is well decorated with awards from CFDA, Vogue, and other illustrious enterprises and continues to partner with other brands to make amazing products. The GST200RBG-1 will be available for purchase starting in July in the G-Shock’s website, Soho store, select Macy’s and select jewlers for $420.
Monochromatic style is in full effect for Summer 16′. The folks over at G-Shock are way ahead of the game with the debut of their new all white collection.
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