fullbeauty.com has partnered with Meghan Trainor to help lead the plus size fashion movement and validate body confidence worldwide.
The Grammy nominated popstar will star in fullbeauty.com Fall 2015 #OwnYourCurves ad campaign. Meghan Trainors’ debut hit ‘All About that Bass’ quickly rose to #1 on the Billboard Hot 100 Chart in 2014 and has created a positive body image and caught the attention of plus size market leader, fullbeauty.com.
The #OwnYourCurves ad campaign aims to empower women across the globe to not only love their curves, but to OWN them.
“From the moment we heard ‘All About That Bass,’ we knew Meghan Trainor was the perfect ambassador for fullbeauty.com,” said FULLBEAUTY Brands President Stephanie Sobel. “Meghan Trainor is a beautiful woman who truly embodies our commitment to inspire confidence in all women by helping them to look and feel their best.”
Fullbeauty.com combines lifestyle and shopping to celebrate all shapes and sizes. It offers the world’s best and largest selection of women’s apparel, lingerie, shoes, combined with a high level of fashion and fit expertise.
“In my music and in life I strive to encourage and inspire all women to love who they are and how they look,” added Meghan Trainor, Pop Superstar. “The #OwnYourCurves campaign aligns perfectly with my work and my beliefs, and I am proud to be a part of it.”
#OwnYourCurves will run on leading fashion and lifestyle websites beginning October 14, 2015.
Full Beauty Brands umbrella for plus-size women and men include: Woman Within® (WomanWithin.com), Roaman’s® (Roamans.com), Jessica London® (JessicaLondon.com), swimsuitsforall (swimsuitsforall.com), KingSize® (KingSizeDirect.com), BrylaneHome® (BrylaneHome.com), and fullbeauty.com®.