Yesterday in Houston, FANATICS, the global leader for licensed sports merchandise, kicked off Super Bowl weekend with an exclusive invite-only party at The Ballroom at Bayou Place.
The stars were out for the hottest party of the day. Flo Rida performed a phenomenal set that had the crowd dancing to the beat as gusts enjoyed lovely hors d’oeuvres and cocktails all against a breathtaking view of the Houston skyline. Taking to the stage, musical-sensation Flo Rida performed a medley of hits, including “My House,” “Who Dat Girl,” and “In The Ayer.”
New England Patriots owner Robert Kraft greeted the crowd as Meek Mill wished him good luck at the game. Erin Andrews was sighted with fiancé Jarret Stoll. New York Giants wide receiver Odell Beckham Jr. arrived with high energy, dancing his way through the packed party and caught up with former New York Yankee Alex “A-Rod” Rodriguez and NBA legend Shaquille O’Neal. Alyssa Milano arrived in style in a custom t-shirt as she made her way into the big game bash.
Other notable attendees included: Adrian Peterson, Todd Gurley, Connor Barwin, Todd Gurley, Rod Woodson, Eddie Lacy, basketball legend Julius “Dr. J” Erving, gold medalist Mary Lou Retton, Hall of Famer Jim Brown and Jonathan Ogden, Sports Illustrated model Haley Clawson, and tennis star Caroline Wozniacki.
Fanatics is the market leader of authentic officially licensed sports merchandise and offers the world’s largest collection of timeless and timely gear from every pro and college team. A top 50 Retailer Company, Fanatics comprises the broadest online assortment by offering hundreds of thousands of officially licenced items via its Fanatics and FansEdge brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic. A multi-channel company, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 150 collegiate and professional team properties. The company’s in-venue and event retail portfolio includes the NBA, NHL, NASCAR, Texas Longhorns, LSU Tigers, Arizona Coyotes and New Jersey Devils, allowing fans to experience a seamless shopping experience across online, mobile, and physical store locations.
There was simply no better way to get ready for the big game.
Photos by Robin Marchant and Joe Scarnici | Getty Images for FANATICS