Finding a truly raw talent is rare.
Discovering one that is unsigned to a record label and writes all of his own lyrics? Nearly impossible. West Coast rapper EaSWay has shattered expectations, with leading rap publications like Hypebeast, High Snobiety, and PAPER taking notice with exclusive track premieres and placing him among Migos and Travis Scott on Best New Artist lists. With new track “Same” dropping this Friday, and his second EP Nothing to Lose set for release December 14, EaSWay’s hustle extends to the holiday season.
EaSWay, born Easweh Harrison, stays humble through his newfound fame. Raised in the Bayview neighborhood of San Francisco, EaSWay began writing lyrics at a young age, and headlined his first show at 13 years old. EaSWay went on to later graduate from University of Southern California with a degree in Social Sciences. His intellect is evident in his rap lyrics, an iambic pentameter in itself. EaSWay charismatically raps about being a millennial African-American, weaving stories of his struggle with identity with politics of today.
EaSWay also extends his talent to studio art, hand painting canvases for each single and album cover art. Although currently living in Los Angeles, EaSWay never forgets his Bay Area roots, and donates profits of his sold canvases to local San Francisco public school Fine Arts programs.
EaSWay emphasizes authenticity and truth in his tracks.
EaSWay’s upcoming track “Same” epitomizes his message of authenticity and giving back. “‘Same’ is a song about consistency and truth,” EaSWay explained. “It’s just me reflecting on how in life, we all have to grow and live and learn but the goal is to always
remain the same person at your core; at your soul. I’ve always been able to
do that through a strong knowledge of self.”
The album Nothing to Lose similarly focuses on EaSWay’s personal journey. “The upcoming album is a reflection since childhood,” EaSWay admitted. “It was instilled in me at a young age that even though my mom and I didn’t have the best financial situation, I could do anything I wanted in life, and that I would be the only person that could hold myself back.”
EaSWay credits the strength of his single mother for his ambition. “I know I got lucky because not everyone is taught this mentality from an early age,” EaSWay continued. “This project is an exposure of my life and story as an example and motivation for anyone who wants to do anything but believe they can’t. I want them to leave the project feeling like they have Nothing to Lose.”
EaSWay’s style and approach to fashion attracted Calvin Klein.
EaSWay’s rising star status is cemented in an upcoming brand partnership with Calvin Klein Jeans Est. 1948. EaSWay was approached by the brand, currently helmed by Raf Simons, for his unique aesthetic. Like EaSWay, Calvin Klein has stayed true to its roots, albeit gaining a modern twist through the years. “Calvin Klein is a staple of the fashion world. They’ve survived trends and fads and have been around as a stronghold in the industry for decades,” EaSWay mused. “I see similarities in the brand and myself. We both have not changed in search of approval but instead stay the same and consistent because we know it’s good and it’s right. I’m honored that they saw something in me.”
But of course, the partnership is also a compliment to EaSWay’s swoon-worthy look. “What person isn’t a little more turned on when their partner has some Calvin Klein’s on?” EaSWay joked.
Through it all, EaSWay stays true to his upbringing. “God is always the most important constant in my life. The shortlist after that is my family, my music, my friends and my fans. Those are some of the precious things that keep me going every day.”
EaSWay looks towards the future, remaining characteristically humble and philanthropic. “I’m, thankful to be blessed enough that I can make music. A lot of people in the world don’t have the access, safety or ability to pursue creative endeavors so I am thankful that I can use my voice to impact the world. I’m thankful that I can speak for those who are unable to.”
EaSWay’s single “Same” will be released Friday, November 30th. His upcoming EP Nothing to Lose will be available to buy, download, and stream on December 14th.