This season in New York City CUUP hosted an early holiday bash that showcased the divine luxury and groundbreaking craftsmanship of the line.
The modern lingerie brand known for minimalist design and inclusive fit, opened its doors to a cozy, apartment-inspired pop-up in SoHo that was attended by hundreds.
They came out due to the incredible reputation of this must-have brand. To wear a piece – whether undergarments or their extended pieces you can mix and match as outerwear and evening attire – is to feel embraced by an elevated sensation. Each piece is crafted with the feel of a woman looking for comfort and refinement in the must superb way. It’s a treat to put on CUUP and on your body each and every piece is a work of performance art with her feelings put front and center.
No matter your size or age, CUUP has a something perfect for you. Feel supported and loved with fabrics and designs meant for real women in the real world. It’s a superb delight to wear any time of the day. Feel like you can accomplish your Manhattan pounding of the pavement during a work day in a bra cut for real curves. Take on a mighty stance as you prance at night wearing apparel meant to interlock elegance. Universally, the entire catalogue is a source of pride. CUUP IS the ultimate fashion statement of the season and beyond.
The event was designed as both a retail destination and a “Home for the Holidays” experience, the pop-up invites visitors to explore CUUP’s new Holiday Collection, enjoy complimentary fit sessions, and shop the brand’s signature intimates and gifting favorites.
(Courtesy CUUP)
Guests were treated to beauty touch-ups from Saie, wellness offerings from Moon Juice, refreshments by The Butcher’s Daughter, and gifts from Sidia all set within a warm, design-led space styled with pieces from Lulu and Georgia and Bed Threads.
“Most people don’t actually know their correct bra size,” says Yesenia Torres, Creative Director at CUUP. “Taking the time to find a fit that feels good is an act of self-care, and we wanted to create a space that makes that feel like a little indulgence.”
The pop-up welcomed a curated mix of influencers and tastemakers across fashion, lifestyle, and wellness, celebrating the season with conversation, community, and fit discovery which is core to CUUP’s ethos of confidence through comfort.
Additionally, CUUP recently unveiled its newest holiday-ready loungewear and apparel collection, an evolution of the brand’s modern, body-conscious design philosophy. The assortment features soft bouclé, refined sparkle textures, fluid satin, and sculptural sweater silhouettes designed for gifting, layering, and winter dressing.
(Courtesy CUUP)
For years, the CUUP community has styled their intimates beyond the bedroom. Layer under blazers, pair with sheer pieces, or integrate into everyday looks. This newest collection builds on that organic styling behavior.
“Lounge can be refined and expressive,” Yesenia Torres, CUUP’s VP of Design + Creative shares. “These pieces are about ease that still feels intentional, beauty that does not compromise comfort, and luxury that is lived in.”
This expansion also represents an important evolution for the brand.
“This is about dressing from the first layer out. We are giving our customer the tools to style her CUUP pieces with intention, building a wardrobe that feels personal, confident, and quietly luxurious.”
By stepping into apparel, CUUP is now offering a fuller expression of how their customer dresses and moves. It is extending the same principles that define their intimates: modern design, an intimate connection to the body, and effortless styling ease.
Explore the new holiday collection HERE.
