Indio, California – Lucky Brand Desert Mirage held a one-day pop-up event on April 15th and it was one of the hottest day parties during Coachella Weekend 1. The event showcased Lucky Brand’s festival collection, and The Trading Post, a festival fashion experience with Frye and Vince Camuto.
Victoria Justice
Guests enjoyed interactive experiences like a VIP Lucky Brand dressing suite, an artist lounge, and a beauty station by Upkeep that featured hydrafacials and red light therapy. They snacked on Candy Pop and Cookie Pop popcorn featuring Sour Patch Kids and Nutter Butter and drank cocktails by 818 Tequila, NUTRL canned cocktails, Sunnylife vodka paired with Q mixers, and the newly debuted Heineken Silver beer. The day ended with a live performance by GAYLE, who rocked Lucky Brand on stage. Partygoers relaxed poolside on Lovesac and Sunnylife pool floats.
Celebrities such as Paris Jackson, Victoria Justice, Natalie Alyn Lind, Skeet Ulrich, Delilah Belle, Kai Caster, and more wore Lucky Brand festival collection pieces, including custom painted festival denim jackets. Lucky Brand Desert Mirage was the hottest spot during Coachella Weekend 1 and a must-attend event for festival-goers.
Cordae
Lucky Brand is a globally recognized fashion brand that combines denim heritage with the spirit of rock ‘n’ roll. The event was a true reflection of the brand’s style and spirit, and guests had a blast experiencing it all. It showcased the brand’s festival collection in a fun and engaging way, with interactive experiences and activations for guests to enjoy. It was the perfect place to celebrate fashion, music, and culture all in one place. Anyone looking to experience the best of Coachella Weekend 1 had to attend Lucky Brand Desert Mirage.
