Last Wednesday night SiriusXM hosted a secretive party to announce their Dial-Up the Moment campaign.
For the most part, guests were kept in the dark about what to expect from the party. The event was hosted at the Penn Plaza Pavilion in midtown Manhattan. Guest started their experience by being greeted with cocktails in a waiting area, then they were moved up to the party in small groups. Prior to entering the main room a brief interactive skit was performed where guests were encouraged to pick up landline style phones and listen to the other end of them as the voice of Jenny McCarthy spoke. After a moment the gambit was dropped. Jenny McCarthy popped out of a secret room and ushered the guest into the main party entrance after taking a photo with each person.
The sizable room was lined with various rotary phones, pay phones and phone booths where guests could place a free payphone call, take photos with the phones or receive a small edible treat depending on the respective station. In addition, a full bar and dance floor were open for guests to enjoy and a selection of hors d’oeuvres were passed around throughout the night.
Headphone stations were placed throughout the party. A guest could walk up to any station and take a moment to listen to what was playing at either a music, comedy, sports or entertainment station. In addition were floating, listening booths that guest could step into if they wanted to completely immerse themselves in the radio station.
All of these stations were promoting aspects of SiriusXM’s Dial Up the Moment campaign, which is a month-long experiential program that SiriusXM is hosting for people to access moments that are similar to the highlights that happen every day at the SiriusXM studios. This idea is further being promoted through their Moment Hotline which is an interactive phone questionnaire where customers will be paired with a real person and have their SiriusXM radio station curated to their liking. A big note is that sometimes when a customer is conducting their questionnaire they could be possibly paired with Andy Cohen, Jenny McCarthy, Chris “Mad Dog” Russo, Nikki Glaser, Michelle Collins, the Hits 1 Morning Mash Up and others.
A live marching band performing was the first surprise moment of the party. Next the SiriusXM Hits1 Morning Mash Up made a brief on stage appearance. Later cupcakes were brought out on giant balloons, sailors served champagne and a live concert was performed by Charlie Puth.
Photo’s courtesy of SiriusXM.