Colgate released a new product to the Optic White line, Radiant by Colgate Optic White Beauty. The advanced formula goes beyond the surface to whiten teeth from the inside and out, allowing your natural radiance to shine through for a brighter, more radiant you. Radiant includes Pro-Oxide Complex, which contains hydrogen peroxide, the professionally recommended whitening ingredient to both whiten below the tooth surface and remove surface stains. This premium toothpaste is also formulated with a new unique cooling technology so that you may enjoy an intense freshening experience. It also has the highest level of fluoride in an everyday toothpaste to prevent cavities, and zinc to help prolong freshness. They recently sent us a sample to try out.