Eight-time GRAMMY® Award-nominated, multi-platinum singer, songwriter, designer, and philanthropist Avril Lavigne recently announced her first ever alcohol partnership with ready-to-drink cocktail brand BeatBox, donned ‘The World’s Tastiest Party Punch.”
Avril’s 11.1% ABV Pink Lemonade special edition package is available at tens of thousands of locations nationwide, including 7-Eleven, Kroger, Circle K, Casey’s, Quik Trip, and many other valued chain and independent retailers around the country. BeatBox’s partnership with Avril is the latest in their wider “Creator Series.” The BeatBox Creator Series partners the rapidly growing ready-to-drink cocktail brand with globally recognized tastemakers to create exclusive, uniquely designed flavors and packaging that are distributed through the brand’s large retail network.
Consumers across the country now have access to enter to win exclusive signed Avril Lavigne merchandise from their favorite retailers. Retail activations will also include custom Avril displays, life size Avril Lavigne cutouts, and a national sweepstakes to meet Avril in person.
Avril’s continued fame and success show no signs of slowing down, with over 100 million social media followers to-date, 8 Grammy nods, and 6 World Music Awards.
“The partnership with BeatBox felt right from the start – I have never come across a brand that was as committed to providing their fans with a truly memorable experience, specifically pegged to music, than the BeatBox Team,” said Avril Lavigne.
BeatBox Beverages, one of the fastest growing RTD brands in the beverage market, is currently available in more than 45,000 retail locations. The brand maintains a large presence on social media and is heavily present at various domestic music festivals and events with 100+ music festivals dates througout 2023.
A little bit about BeatBox…who you may know from their Shark Tank success, which resulted in an investment by Mark Cuban.
United through a love of music and inspired by the entrepreneurial spirit of Austin, Texas, the founders of BeatBox Beverages set out to create something that could help everyone #PartyBetter. One year later, they made Shark Tank, walking away with the biggest investment the show had made at that time, $1million from Mark Cuban. Later adding on a team of industry veterans from InBev, MillerCoors, Deep Eddy, and Tito’s Handmade Vodka, to name a few. Boasting a roster of investors including Mark Cuban, Rob Dyrdek as well as DJs Party Favor, Louis The Child, Good Times Ahead, and many others, BeatBox Beverages’ reputation has definitely been secured in the Millennial and Gen Z consumer audiences.
Avril Lavigne has made history, blazing a trail of her own as an uncompromising force in music and culture. Beyond selling 50 million albums worldwide with 12.5 million units sold in the U.S. alone, she has notched eight GRAMMY® Award nominations in categories such as “Best New Artist” and “Song of the Year” twice for “Complicated” and “I’m with You.” In addition, she has received eight Juno Awards, including “Artist of the Year.” She earned a spot in the Top 10 of Billboard’s “Best of the 2000s” chart and holds a Guinness World Record as “the youngest female solo artist to top the UK chart,” while “Girlfriend” emerged as “first music video to reach 100 million views on YouTube.” She has also earned multiple #1‘s around the globe. Her social media following notably exceeds 93.8 million fans worldwide. Kicking off her biggest and boldest chapter to date, Avril made her debut for Travis Barker’s DTA Records on February 25, 2022 with the release of her seventh studio album Love Sux. The album debuted in the top 10 on the Billboard Top 200 Chart, marking Avril’s 6th top 10 album on the chart, and landed at #2 on Billboard’s Top Album Sales Chart, Top Rock Albums Chart, and Top Alternative Albums Chart. The 12-track album features a slew of all-star collaborators including Travis Barker, Machine Gun Kelly, Mark Hoppus, blackbear, and more.
Avril is now touring, which started with her sold-out Canadian headline tour, followed by her American tour with co-headliner Machine Gun Kelly, Love Sux Japan tour and her latest headlining tour throughout U.K. and Europe.
On August 31, 2022, Avril was honored with a star on the Hollywood Walk of Fame. Avril shows no signs of slowing down, as she continues her reign as a female pioneer of the pop-punk genre.
Check out www.beatboxbeverages.com for more information on the collab and follow @beatboxbeverages and @AvrilLavigne for updates.
