Alberta Distillers announced the return of the famous Alberta Premium Cask Strength Rye on October 12. A call for celebration, on October 20, the brand hosted an exclusive tasting with a twist: a fitting for custom jeans by FITTED Underground.
Made from 100% Canadian Prairie rye grains and brewed in glacier-fed spring waters from the Rocky Mountains, the elixer took the U.S. by storm in 2020. Since, the brand’s Cask Strength Rye has received serval awards including Double Gold at both the 2020 and 2021 SIP Awards and the San Francisco World Spirits Competitions.
The award winning booze was sampled in two drinks the evening of the 20th on the rooftop at Sunset Park’s Brooklyn Grange. A rustic “Old Fashion” with Angostura Bitters, and a light “Rosemary’s Baby” with organic cider. In between sampling, guests received the opportunity to customize their fantasy jeans down to the logo on the buttons. A simple, but luxurious process. Through the customization of jeans, guests were also receiving a sneak peak of the whisky making process; which like jeans, requires patience and great craftsmanship.
This holiday season, treat yourself or the whisky lover you know to a bottle of Alberta Premium Cask Strength Rye while they’re still in stock.