The final installment of the Wicked movies is finally flying into theaters on November 21, and my heart simply can’t handle it. They say there’s no rest for the wicked — but there’s also no rest for the marketing teams at every brand enjoying the ride on the Wicked: For Good broom.
The partnerships last year were downright spellbinding, and I’m still wearing my H&M, Forever 21, and Vera Bradley pieces while beautifying with my Beekman 1802 lotions, R.E.M. Beauty, OPI polishes. Naturally, I had to cast my own spell and round up the brand collaborations falling from the sky faster than Dorothy’s house. Whether you’re first in line at the theater, deep in the social media Wicked spiral, or planning a watch party at home as an Amazon Prime member, one thing’s for sure: you need products that sparkle with the same energy as Oz itself.
Wickedly Wearable: Everyday Looks for Oz Fans
The Naadam Wicked: For Good cashmere collection brings a little cozy movie magic to everyday life. The classic Wicked Cashmere Sweater pairs crisp white cashmere with the bold pink-and-green logo, while the Defying Gravity Sweater channels Elphaba’s fearless spirit with embroidered details. Glinda’s Charm Cashmere Sweater adds a touch of pink perfection with her crown and wand. Wickedly soft and luxurious, each piece lets fans wear the enchantment of Oz—perfect for stealing the spotlight on and off the screen.
The Wicked x LoveShackFancy collection brings the theatrical magic of the film to everyday fashion. LoveShackFancy, the global fashion, beauty, home, and lifestyle brand founded by Rebecca Hessel, captures the thrilling beauty of Wicked’s iconic costumes in its designs. The collection features standout pieces including the Lia Tee, , Palo Pullover, and the Ruffle Mini Skirt each blending the brand’s whimsical, romantic aesthetic with a playful nod to the beloved characters. Red carpet worthy is the magnanimous Wilona Skirt — pink, sparkly and everything Glinda would love. Inspired by the film’s unforgettable style, these pieces celebrate color, texture, and the enchantment of storytelling through fashion. The Wicked x LoveShackFancy Mini Octavia Pouch brings a touch of floral magic to your glam routine. Embroidered with the Wicked logo and dreamy blooms, this soft, compact bag is perfect for stashing your essentials—proof that even your makeup pouch can be totally spellbinding.
Sock Candy, a fashion-sock brand founded by former fashion influencer Mary Gui, celebrates unconventional personal style with whimsical prints, bold colors, and quirky combinations crafted from premium mercerized and combed cotton. In celebration of Wicked: For Good the movie, the brand has launched a limited-edition Wicked x Sock Candy collaboration featuring eight enchanting styles and six spellbinding bundles inspired by the magical world of Oz. Meant to be paired with sandals or heels, the collection includes standout designs like the Elphaba Silhouette Sheer Crew Sock, showcasing Elphaba’s iconic silhouette against a sheer nude base, and the Glinda Upland Bundle, which brings together three dazzling Glinda-inspired styles—the Glinda Silhouette Ruffle Sheer Crew Sock, Glinda Land Butterfly Shimmer Sheer Crew Sock, and Get Ready with Glinda Sheer Crew Sock. Whether feeling Good, Wicked, or somewhere in between, this collection lets fans
Step into the spotlight with the Wicked x Diff Eyewear collection! I have so many friends rocking the collection including the Elphaba Wire Frames—classic black wire with emerald-tint gradient lenses. Academic cool meets fierce individualism in these perfectly circular, antique-gold-accented frames, a nod to Elphaba’s early days and her spellbinding transformation. For a lighter touch, the Glinda Upland Butterfly Frames dazzle in iridescent pastel blue fading into radiant lilac, with opalescent pink lenses that capture Glinda’s sparkle and optimism. Even the glasses cleaning cloth gets an Oz twist, making every detail of this collection magical. Whether you’re walking the bright Yellow Brick Road or just stepping into your day, these Wicked-inspired shades are designed to keep you looking fantastically good—because when the world is this bright, you definitely need glasses!
Everyday wardrobe, wickedly reimagined. I had never come across By Samii Ryan before, but once I started exploring their Wicked: For Good capsule, I’m obsessed—it’s everywhere I look! This lifestyle-focused streetwear brand, known for its mix of nostalgia, femininity, and positivity, has teamed up with Universal Pictures’ Wicked: For Good to create a limited-edition collection that feels as magical as the story itself. From bomber jackets almost as cool as a letterman from Shiz University to playful tops that put a spell on your outfit, each piece blends streetwear ease with storybook charm. Inspired by friendship, empowerment, and destiny, every item captures the spirit of Wicked while staying true to Samii Ryan’s playful-yet-elevated style—perfect for adding a touch of magic (and a dash of mischief) to your everyday wardrobe.
I’ve always loved how epic PUMA partnerships are—my old roommate works with the brand, and I recently grabbed a HYROX sweatshirt after racing. Now, Puma has cast its magic on Wicked with the new PUMA x WICKED collection, featuring sneakers, ballet flats, hoodies, and tees for adults, big kids, and little kids. Slip into something whimsical with the upgraded Speedcat Ballet slippers, featuring a striking silver outsole and bold embroidery that adds a touch of sparkle to any outfit. Magic is a reality with the Wicked-inspired cropped hoodie, complete with ballet-style lace-up sleeves and PUMA x WICKED graphics on the front and back—perfect for channeling your inner Glinda — and be comfortable but cute whether at home or out shopping. From the lilac-toned Speedcat Goodness sneakers to the forest-green Speedcat Elphie pair, plus cozy hoodies and tees, this limited-edition capsule lets fans of all ages bring a little Oz-inspired style into their everyday lives.
The Gap X Wicked For Good collection brings a touch of everyday magic to your wardrobe for fans of all ages. The limited-edition capsule features VintageSoft Wicked Crop Wedge Sweatshirts in pale periwinkle blue or black for adults, while kids can enjoy cozy CashSoft Relaxed Sweaters inspired by Glinda and Elphaba. With soft fabrics, playful colors, and whimsical Oz details, this collection makes it easy for both adults and kids to celebrate their favorite witches in style—perfect for lounging at home, running errands, or adding a little magic to everyday life.
Lug Life brings fun, functional, and thoughtfully designed bags and accessories for those always on the go, proving that organization can be magical. The Wicked x Lug collection includes the Tip Toe Crossbody Bag, Double Decker Cosmetic Case, and Paddle Carry-All Tote, all available in enchanting colors like FRIENDS FOR GOOD, DREAMS SOAR, and Wickedly Green, inspired by the story of friendship and courage. With hidden pockets, secret compartments, and playful interior prints, each piece turns every discovery into a magical moment. Perfect for carrying everything from wands to school books, these bold, roomy designs let you express your unique style while sprinkling a little magic into your everyday adventures.
We CAN all Come and Go By Bubble with OLAY, Secret and Farmacy Products
As Elphaba so famously remarks, “We can’t all come and go by bubble.” But what we can do is have a wickedly good bubble bath — and come out smelling (and feeling) magical — thanks to Olay, Secret, and Farmacy’s enchanting Wicked collaborations. Start with Olay’s Limited Edition Serum Body Washes, available in Glinda’s “Couldn’t Be Lovelier” (sweet raspberry and bubbly notes) and Elphaba’s “Wickedly Wonderful” (cashmere woods with a twist of lime). Follow up with Secret’s matching deodorants for long-lasting freshness that lets your scent reflect your inner witch — good or wicked. Then make your skin silky-smooth with Farmacy’s “Wicked Clean” Cleansing Balm Duo, featuring one pink and one green version of the cult-favorite formula. Each balm magically transforms into a milky oil that melts away makeup, SPF, and impurities, leaving skin soft, hydrated, and ready for curtain call.
And if you really want to shine from head to toe, don’t forget the teeth. The Wicked x Ordo collection brings a touch of Oz-worthy magic to your smile with its special-edition Sonic Lite Electric Toothbrushes. Choose Elphaba’s version, a deep iridescent green design etched with a subtle Grimmerie pattern, or go full Glinda with a shimmering pink finish perfectly paired with the Bubble Travel Topper. Each brush adds just the right amount of sparkle to your bathroom shelf — and your daily routine. Honestly, anything that makes me less terrified of the dentist feels like magic, and this might just do the trick.
Give your hair the power of a Lion’s mane — brave and bold, even if the Lion himself would be scared — with the Wicked X Wet Brush collection. Inspired by the iconic story, these brushes glide through tangles effortlessly—no matter your hair type—leaving every strand ready for its moment in the spotlight.
Defy Gravity From the Comfort Of Your Own Home with a Watch Party
Guests will love stepping into the magic with the Ruggable x Wicked Black & Coir Doormat! Inspired by the witches of Oz, this machine-washable mat brings a touch of Elphaba’s edge and Glinda’s glam right to your doorstep.
Transform any living room into a personal Emerald City for a Wicked: For Good watch party on Amazon Prime. Get “Wickedly cozy” under the Vera Bradley Wicked Beautiful green or She’s So Good pink Light Plush Throw Blanket, and let the VOLUSPA Wicked Candle Collection set the mood with its enchanting scents. Glinda’s pink Cherry Blossom Bubble candle blends coconut water, cherry blossom, peony petals, and soft vanilla for a sweet, uplifting aroma, while Elphaba’s emerald Palo Santo Spells candle conjures a rich mix of crushed clove, palo santo, smoldering incense, and mountain oak moss. Each candle is housed in a spellbinding gem-lidded vessel that doubles as dazzling décor. Complete the scene with the Wicked Emerald City Candle Holder from Pottery Barn Kids, crafted from blown soda lime glass with a striking emerald-green finish and produced in a Fair Trade Certified™ factory—bringing a touch of Oz-inspired magic and mindful craftsmanship to any space.
Le Creuset’s Wicked™ collection brings a touch of Broadway magic to the kitchen with limited-edition Dutch ovens inspired by Elphaba and Glinda. The Elphaba Embossed Signature Round Dutch Oven commands attention in bold matte black with a black nickel knob, celebrating strength and individuality, while the Glinda edition shines in soft pink enamel with a light gold knob, radiating warmth and optimism. Expertly crafted with exceptional heat retention, each piece locks in flavor and elevates any table. I may not turn my oven on a lot living in NYC, but this Dutch oven still puts a little “wicked” magic in my cooking.
No at-home watch party is complete without magical treats and drinks. I already conjured up the Dunkin’ Donuts X Wicked Munchkins Tin on my way home from Universal Orlando—perfect for a Wicked Munchkin like me, since my height practically qualifies me to live in Oz! A little sprinkle of “Emerald City sweetness” goes a long way, and Pillsbury’s Elphaba- and Glinda-shaped cookies bakes in a “crown- and hat-worthy” touch. Indulge in the amazingly packaged Compartés Wicked: For Good Chocolate Bars, from brulee-toffee caramel to pink-and-purple “Glinda” swirls, and the Wicked™ x Williams Sonoma Assorted Candies featuring gourmet chocolates, hard candy, caramels, and gummies—every bite as enchanting as a spell. With blankets, candles, chocolates, cocktails, and treats, your living room turns into a Wickedly magical Emerald City celebration—broomsticks optional, but highly encouraged.
Your guests will love stepping into the magic with the Ruggable x Wicked Black & Coir Doormat! Inspired by the witches of Oz, this machine-washable mat brings a touch of Elphaba’s edge and Glinda’s glam right to your doorstep.
Bling for the Wicked: Accessorize Your Oz Adventure
I first discovered By Aris at the public library gift shop—fitting, since Wicked began as a beautiful book! This Wearable Myths jewelry is full of sculptural, high-fashion jewelry that feels as enchanting as the Emerald City. From the Theia Earrings, with delicate bead chains and marquis-shaped crystals that float feather-light, to the Spira Ring, a golden spiral crowned with Austrian crystals that shimmer in every shade of light, each piece tells a story. Layer up the Anna Necklace, with its five chains and asymmetrical crystal placements, or go bold with the customizable Crystal Rock Necklace, a celebration of glamour and sparkle. Sculptural elegance continues with the Phoebe Crystal Cuff, while the marquise-cut brooch nods to timeless classics. I find myself wearing one of these pieces weekly, and with so many that feel perfectly Wicked-inspired, there’s always a little myth, magic, and sophistication to carry wherever you go.
The Girls Crew: Wicked Witch of the West Stud Set is spellbinding. Featuring the witch’s hat, flying monkey, hourglass, and broom, this collection captures the fierce determination and iconic style of Oz’s most notorious witch—perfect for anyone who loves a touch of Wicked flair. On the lighter side of Oz, the Glinda the Good Witch Stud Set sparkles with all the charm and grace of the beloved fairy godmother. Featuring a delicate crown, magical wand, elegant heel, and fluttering butterfly, this set is a subtle nod to the light and kindness that guides Dorothy on her journey. Available in Gold, Rose Gold, and Silver, these studs are perfect for adding a touch of classic magic and hope to any loo
I’ve been in love with Alex and Ani since the brand’s inception—they always tell such a story, and their Wizard of Oz® collection is pure magic. From the Cowardly Lion Cuff to the Scarecrow Toggle Bracelet and Tin Man Linear Bracelet, each piece celebrates the iconic characters of Oz, while the Glinda Wand Bypass Cuff, Wicked Witch Broom Bypass Cuff, and Dorothy & Toto Basket Pendant bring a touch of whimsical charm. Stack the Emerald City Bangles, mix in the “There’s No Place Like Home” Necklace, or explore the themed bundles to wear a little Emerald City magic on every wrist, finger, and neckline—perfect for fans who want to carry a bit of Oz wherever they go.
