The second Wicked movie is upon us, and just like the first, it has reignited New York City’s enduring love affair with the iconic musical. For more than two decades, Wicked has captivated Broadway audiences with its story of friendship, ambition, and the untold tale of the witches of Oz—and the city has embraced it wholeheartedly. From themed pop-ups to immersive experiences, nods to the beloved story can be spotted everywhere, delighting both New Yorkers and visitors alike. Some of these moments are fleeting, while others—like the musical itself are here “for good.” It’s a celebration of magic, mischief, and the enduring power of a story that continues to enchant generations.
