During Fashion Week and the month of love (February), Jinx, the pet wellness brand, celebrated the launch of its first-ever cat food line at Jac’s on Bond in New York City, hosted by Tinx, cultural tastemaker, podcast host, and devoted cat parent. The event, titled “The Purrfect Match,” brought a playful, fashion, cat-first lens to dating.
Notable attendees included Tinx herself, Hilaria Baldwin, Ally Lewber from Vanderpump Rules, Olivia Flowers from Southern Charm, and other cat-loving influencers and celebrities, all coming together to celebrate both the brand and the joys of cat parenthood.
Jinx was founded on one simple philosophy: all dogs deserve to eat well. The brand tapped the experts to revolutionize kibble and craft premium, all-natural food, toppers, and treats with the highest quality proteins, superfoods, and zero fillers. Now, with the launch of their cat food line, Jinx is bringing the same high quality care for your feline best friend, combining thoughtful nutrition with ingredients that cats—and their pawrents—can trust.
Everyone dressed to impress, with lint rollers available on-site to make sure attendees left without any cat hair. Upstairs, the centerpiece was a massive red table showcasing the new cat food products, a gorgeous cake, and cozy cat beds—creating a striking focal point that combined style, playfulness, and the star of the night: Jinx Cat Food. The cocktails were the cat’s meow, each with playful names and perfectly paired bites, elevating the celebration with both style and flavor.
Guests were greeted downstairs by adoptable kittens from Animal Haven NYC, highlighting the event’s charitable component and giving attendees the chance to meet furry friends while supporting rescue and adoption efforts. There was purr-lenty of fun to be had, including a DJ spinning the hottest tracks, a claw machine loaded with playful prizes, and the cutest pet portrait station where a cat illustrator transformed attendees’ fur babies into pocket-sized works of art. Adorning the walls were ostentatious and adorable pop-art–style portraits of pets, adding a whimsical and vibrant backdrop to the festivities.
Jinx Cat Food has just launched exclusively at Walmart, bringing the brand’s commitment to accessible, premium pet nutrition to cats for the first time. Each recipe features high-quality proteins like Cage-Free Chicken, Atlantic Salmon, and Ocean Fish, infused with nutrient-rich bone broth. The line includes dry kibble with added TruMune® postbiotics and wet options in hand-filleted Shreds and Patés, all thoughtfully crafted to meet the standards that discerning cats—and their parents—expect. Free from corn, soy, wheat, artificial colors, or flavors, the new cat line allows pet parents to feed with intention without compromising quality.
The atmosphere was playful yet meaningful, celebrating not just a product launch, but a lifestyle: cat owners as confident, independent, and thoughtful individuals who bring the same care to relationships as they do to their pets. The Purrfect Match wasn’t just a cat food launch—it was a cultural moment that combined fashion, love, and the unshakable charm of cats.
