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Branda Ayo

Branda Ayo

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VFILES: A Decade of Influence, Creativity, and Transformation at NYFW

by Branda Ayo September 10, 2023
written by Branda Ayo

The New York Fashion Week events kicked off in style at the iconic VFILES SoHo location on 12 Mercer Street. Steeped in fashion history, this venue has been at the forefront of nurturing young talent since its inception in 2012. Opening its doors with a bang, featuring Hood by Air and ASAP Rocky in June 2012, the VFILES Store quickly became a cherished space for emerging designers to establish their brands in the heart of NYC. Julie Anne Quay, a driving force behind the VFILES Foundation, highlights the organization’s mission to elevate young designers and artists. She explains, “We are reestablishing a showcase at 12 Mercer and establishing the new VFDA (VFILES Designer Alumni) to further support those designers and artists who have been featured in VFILES Runway and in many iterations of the store over the past decade.”

Guests including Rebecca Black, VFILES fellow and professional ballet dancer Gabe Stone Shayer and 88 Rising artist Spence Lee joined the NYFW opening to see a stunning array of designs by talented individuals, including Kim Shui, Sami Miro, Elena Velez, Leaf Xia, Seokwoon Yoon, Hubane Cozy, Celine Kwan, Ari Serrano, Gypsy Sport, Skdrow fashion, and the iconic VFILES namesake brand. This exciting announcement coincides with the celebration of the tenth year anniversary of VFILES RUNWAY, which made its debut in 2013. The runway has seen the spotlight on celebrated designers like Gypsy Sport, Sam MC, Steven Tai, and Ammerman Schlossberg.

Aliza Kelly at VFILES NYFW Opening Night and Manifestation

 

To commemorate this milestone, VFILES Fellow Aliza Kelly, led the gathering in group affirmations, encouraging everyone to drop their thoughts into the Affirmation Wheel. Later in the night, VFILES continued the celebration by hosting a special NYFW edition of their beloved Pass The Aux series at Bowery Electric. The stage came alive with performances by Rebecca Black and Delly, accompanied by Godspeed.

Rebecca Black on stage at VFILES Pass The Aux

 

SCHEDULE OF NYFW EVENTS:

  • Sept 7th: Opening VFILES FOUNDATION @ 12 MERCER Fashion Week Manifestation with Aliza Kelly** VFILES Lab Fellow
    •  Sept 3rd: Gypsy Sport casting @12 Mercer studio – 1:00-5:00 pm ET
    • Sept 4th -10th : Sami Miro residency @12 Mercer Studio
    • Sept 8th – 12th: Ari Serrano’s Sweatshop – Upcycle sewing classes in the basement @12 Mercer Studio
    •  Sept 11th: Hubane Cozy Show @12 Mercer Studio
    • Sept 12th: “Love Kelly” @12 Mercer Studio

The VFILES NYFW schedule is packed with dynamic events, including a casting session by Gypsy Sport, a residency by Sami Miro, Ari Serrano’s Sweatshop offering upcycle sewing classes, Hubane Cozy’s much-anticipated show, and “Love Kelly,” a creative gathering at 12 Mercer Studio.

 

Checkout our reel recap of the event below:

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September 10, 2023 0 comments
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EventsEventsFashion & BeautyThe Latest

Fashion’s Next Generation: Highlights from the 13th ANNUAL ROOKIE USA NYFW

by Branda Ayo September 9, 2023
written by Branda Ayo

Parents had every reason to beam with pride at the 13th ANNUAL ROOKIE USA New York Fashion Week Show, held in the vibrant Chelsea area at IRON23. This dazzling event celebrated the world’s most fashionable kids on Wednesday, September 6th. The catwalk featured a diverse group of models, including notable Kidfluencers, and celebrity kids, who confidently strutted their stuff, leaving their parents in awe.

Presented by Haddad Brands, this exclusive event showcased the latest looks and must-have gear, featuring apparel, accessories, and footwear from top global brands such as Nike, Jordan, Levi’s®, Converse, and Hurley. Beyond the glitz and glamour, the show had a heartwarming purpose, benefiting Moms for Moms NYC on behalf of NY Knicks star Julius Randle. The mission of Moms for Moms is to empower single mothers by providing essential support for their postpartum and newborn needs.

Hosted by the charming Kidfluencer Haileigh Vasquez, the event also featured captivating performances by Sophia Rita and the local Knicks City Kids, with DJ Sophia Rocks setting the musical tempo. Cincoro Tequila added a touch of sophistication, offering specialty cocktails for the adult attendees.

 

NEW YORK, NEW YORK – SEPTEMBER 06: Chanel Nicole Marrow (L) walks the runway during the 13th Annual Rookie USA Fashion Show at Iron 23 on September 06, 2023 in New York City. (Photo by Bennett Raglin/Getty Images for Rookie USA)

Among the celebrity families present were Law & Order: SVU star Ice-T, his wife  Coco and their adorable daughter Chanel. Ice-T shared his thoughts on the event, saying,  “It’s not about exclusive designer brands where parents are trying to go out of their way to show off. It’s simply about regular, cool clothes, and we like the kids to have a bit of flavor and style”.

The former Cheetah Girls star and E-News Host Adrienne Bailon-Houghton watched as her son Ever James walked for his first time and shared her enthusiasm, saying,  “I absolutely love it, honestly. It’s my favorite fashion show at New York Fashion Week, hands down my favorite. I think there’s nothing cuter than seeing little kids come down a runway, strut their stuff, and give you the cutest poses at the end of the runway.”

 

 

Checkout our reel recap of the event below:

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NEW YORK, NEW YORK - SEPTEMBER 06: Adrienne Bailon-Houghton, Israel Houghton, and Claudette Balion attend the 13th Annual Rookie USA Fashion Show at Iron 23 on September 06, 2023 in New York City. (Photo by Bennett Raglin/Getty Images for Rookie USA)
NEW YORK, NEW YORK - SEPTEMBER 06: Sterling Shepard walks the runway during the 13th Annual Rookie USA Fashion Show at Iron 23 on September 06, 2023 in New York City. (Photo by Bennett Raglin/Getty Images for Rookie USA)
NEW YORK, NEW YORK - SEPTEMBER 06: A model walks the runway during the 13th Annual Rookie USA Fashion Show at Iron 23 on September 06, 2023 in New York City. (Photo by Bennett Raglin/Getty Images for Rookie USA)
NEW YORK, NEW YORK - SEPTEMBER 06: Sophia Rita Agresta performs on the runway during the 13th Annual Rookie USA Fashion Show at Iron 23 on September 06, 2023 in New York City. (Photo by Bennett Raglin/Getty Images for Rookie USA)
NEW YORK, NEW YORK - SEPTEMBER 06: Rajeiro Lee and Shenseea Lea attend the 13th Annual Rookie USA Fashion Show at Iron 23 on September 06, 2023 in New York City. (Photo by Bennett Raglin/Getty Images for Rookie USA)
NEW YORK, NEW YORK - SEPTEMBER 06: Royal Reign and Lil Kim attend the 13th Annual Rookie USA Fashion Show at Iron 23 on September 06, 2023 in New York City. (Photo by Bennett Raglin/Getty Images for Rookie USA)
NEW YORK, NEW YORK - SEPTEMBER 06: (L-R) Nate Burleson, Mia Burleson, and Atoya Burleson attend the 13th Annual Rookie USA Fashion Show at Iron 23 on September 06, 2023 in New York City. (Photo by Bennett Raglin/Getty Images for Rookie USA)

 

September 9, 2023 0 comments
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EventsEventsLifestyleSports

IHG’s US Open Kick Off Party With Mark Ronson Serves Tennis Luxury

by Branda Ayo August 25, 2023
written by Branda Ayo

In the heart of New York City, IHG Hotels & Resorts kicked off the 2023 US Open with a bang at the Kimpton Hotel Eventi. As the official hotel partner of the 2023 US Open, IHG Hotels & Resorts pulled out all the stops to create an unforgettable evening. Mark Ronson, the seven-time GRAMMY winner, performed live at the exclusive event.

Photo: BFA

The Grand Slam Social wasn’t just about tennis; it was a sensory experience. Interactive photo booths and installations encouraged guests to create lasting memories. The night lived up to its hashtag, #ExperienceIHG, offering an immersive and unforgettable journey. Hotel Eventi exuded ambiance with its industrial glam aesthetic. Racquet-themed decor and lush greenery transformed the venue into a tennis oasis, a visual reminder of the upcoming tournament’s spirit. A strategically placed ping pong table and captivating photo displays added to the overall allure.

 

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One of the evening’s standout features was the refresh station, a lush, green oasis with a doorbell that summoned a beautifully crafted drinking mug filled with a surprise drink. The novel concept resonated with attendees, enhancing the experience by seamlessly blending luxury with innovation.

Photo: BFA

As the night progressed, Hip-Hop luminary Common set the scene for Mark Ronson’s live performance. The dance floor came alive as Mark began his set. From Uptown Funk to his Barbie soundtrack single Dance the Night Away and 80’s classics like Tom’s Dinner, he made sure to play to every playlist type in that room, understanding the crowd’s pulse. He created a vibrant atmosphere blending different eras and genres that mirrored the prestige of the US Open. Under the spell of Mark, the night is etched in memory.

 

The 2023 US Open Tennis Championships will run from Aug. 28 through Sept. 10 at the USTA Billie Jean King National Tennis Center in Flushing, New York.

August 25, 2023 0 comments
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EventsThe LatestTV

Prime Video Premieres Harlan Coben’s Shelter in NYC

by Branda Ayo August 19, 2023
written by Branda Ayo

Prime Video has introduced the gripping eight-part TV series adaptation of Harlan Coben’s novel Shelter. Originally published in 2011, this suspenseful thriller was acquired by Amazon Studios in 2021. The show is part of a trilogy featuring the central character Mickey, and it is co-produced by MGM International Television Productions and Amazon Studios. Harlan Coben assumes the role of Executive Producer.

Jaden Michael, who portrayed a young Colin Kaepernick in Netflix’s Colin in Black & White, is joined by an ensemble cast including Abby Corrigan, playing his goth friend Ema; Adrian Greensmith, also known as Spoon; Constance Zimmer as his aunt Shira Bolitar; Tovah Feldshuh portraying Bat Lady; Sage Linder as Rachel Caldwell, the cheer captain; and Brian Altemus as Rachel’s boyfriend Troy Taylor. Samantha Bugliaro, a newcomer in the acting scene, portrays Ashley, a character who goes missing and assumes the role of a potential love interest for Mickey.

Photo: Prime Video

In the series opener, which premiered at a special screening in Nine Orchard’s, we follow Mickey Bolitar’s journey. Played by Jaden Michael, Mickey grapples with the sudden loss of his father in a car accident. He relocates to a quaint town in Kasselton, New Jersey, to live with his aunt Shira. The initial scenes glimpse his father’s death before the tragic incident, including a mysterious phone call to his sister Shira. His chilling reminder to look after Mickey hints at forthcoming events, casting doubt and suspicion on what lies ahead. Throughout the pilot episode, recurring symbols like the butterfly with menacing eyes and the haunting background song create an eerie atmosphere, signaling that things might not be as they appear.

Photo: Prime Video

The darkness looming over the town is mirrored in Mickey’s past, hinting that his father’s untimely death may not have been a coincidence. The presence of the Bat Lady adds to the local lore, her significance woven intricately into the story’s fabric. As Mickey navigates through the twists and turns, the concept of darkness takes on a multi-faceted meaning—both as a physical reality and as a metaphor for the obscured truths that underlie the town’s history. As secrets are revealed and the past is brought to light, Shelter takes viewers on an unforgettable journey into the heart of a community haunted by its own secrets, local legends, and the unknown.

 

Shelter premieres on Prime Video on August 18th, with new episodes every Thursday, with the season finale airing on September 21.

August 19, 2023 0 comments
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Uncategorized

BLACKPINK Born Pink Experience: K-Pop Fandom Meets NYC Pop-Up Reality

by Branda Ayo August 11, 2023
written by Branda Ayo

 

This week, American Express unveiled a magical collaboration, joining forces with Japanese designer Verdy and K-Pop sensation BLACKPINK. The NYC drop comes days before their performance at the Met Life Stadium on August 12, featuring an exclusive capsule collection designed by Verdy.  Located conveniently at 541 W 25th St, the pop-up is just a short distance from Hudson Yards and offers easy access to the High Line, making it a must-visit destination for both BLACKPINK devotees and pop culture enthusiasts. The exhibit is open for a limited time, providing a unique opportunity to experience the synergy between music, art, and fashion that defines BLACKPINK’s global influence

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Upon entering the pop-up, visitors are greeted by a captivating sight: a larger-than-life BLACKPINK bear named KRUNK, exclusively designed by Verdy. This iconic centerpiece sets the tone for the entire experience, symbolizing the fusion of BLACKPINK’s trendsetting aesthetic with VERDY’s distinctive artistic touch. The atmosphere exudes energy and excitement, resonating with the vibrant spirit of the K-pop phenomenon. As visitors continue their journey, a dedicated merchandise section awaits. From trendy dad hats and heart-shaped pillows to stylish tees, jackets, and a distinctive bike priced at $3,500, the collection lets fans own a piece of BLACKPINK’s magic. VERDY’s artistic touch is evident in every detail, harmoniously fusing the pop-up’s theme with BLACKPINK’s global influence.

As you explore further, the rear of the pop-up reveals an interactive wall adorned with captivating images of the Born Pink bear. A life-sized Born Pink BLACKPINK heart takes center stage, delighting fans with its visual charm. This interactive feature creates an immersive experience, bringing fans closer to the beloved K-pop sensations. For an added dose of fun, a photo booth area awaits, allowing fans to snap playful shots and have them printed out as treasured mementos. The BLACKPINK Born Pink Pop-Up experience encapsulates the essence of K-pop culture, uniting music, art, and fandom under one roof. Don’t miss your chance to explore this limited experience.

 

To learn more about BLACKPINK’s Born Pink pop-up experiences, including opening hours and additional details, please visit www.blackpinkmusic.com/amexpopup.

 

August 11, 2023 0 comments
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Full interview:
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#michaeljackson
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🎥: https://youtu.be/iYh-xquxzMc?si=Q3aUKgmwOFkUbuSS

📝: https://theknockturnal.com/big-mood-cast-talks-season-2/

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🎥: 
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🎥: 
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🔗: https://theknockturnal.com/unique-by-p1harmony-redefines-soun/

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🎥: https://youtu.be/2dpVM625v2k?si=H5meZka85162pPPr
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📝: https://theknockturnal.com/anne-hathaway-and-michaela-coel-at-mother-mary-premiere/
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🎥: @jm.rodrigueznyc 

https://youtu.be/j07ln9zeJMs

📝: https://theknockturnal.com/anne-hathaway-and-michaela-coel-at-mother-mary-premiere/
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