When one thinks of Epson, black printers and tech gadgets come to mind; but last night at the Digital Couture Project, there was a much more colorful side to the Japanese electronics maven.
On February 7th the leader in global textile printing innovation, hosted its third annual Epson “Digital Couture” Fashion event at the IAC Building in New York City. Guests were an eclectic mix of the typical New York City crowd, including Kelly Rutherford and Dove Cameron, Dorinda Medley, Karen Erickson, Jay McCarroll, Luz Wang, Marc Englander, and socialites Chelsea Leyland, Chloe Norgaard, Emma Snowdon-Jones, Haya Maraka, and Stacy Engman.
The event served as a double platform to unveil the work of 13 designers from North and South America that were possible only with the power of Epson digital textile printing technology, and to celebrate Epson Digital Couture Fashion Panel featuring the WSJ and fashion executives to discuss technology’s role in the industry.
Right in the entrance of the venue, there were two of Epson’s Digital Textile Printing Solutions: Epson SureColor F-Series and Epson SureColor F2000 Series. One is a massive printer with better tonal transitions and color to fabric technology. The other one is a direct-to-garment ink jet that allows designers to print directly on top of the already made piece.
When thinking of the incredible role that technology has in the future of the fashion industry, it is only natural for Epson to have acquired Robustelli, an Italian company focused on textile printing. The two will work in improving digital inkjet textile printing.
The new technology, new company, and new focus has definitely paid off for Epson. After looking at the intricate patterned fabrics, it is certain that the designers were able to add pops of color and vibrant fabrics to their designs, because they were using the latest technology provided by Epson. This initiative is worth keeping an eye on to see what wonderful things it will accomplish next.
Guests enjoyed cocktails from Devotion Vodka, Hottie Tottie, Jose Cuervo Classic Margarita, and Zamaca as well as water from Sparkling Ice, Sixpoint Beer, and wine from Voga Italia. Erickson Beamon, Fine Jewelry by Armante, MakeUp Pro New York, Yukie Beauty Spa, & Hair Lounge all made the event possible.
