If you’re a beauty and wellness enthusiast, the NewBeauty Live event was made for you!
The NewBeauty Live 2026 event, hosted by Lara Eurdolian, was absolute paradise for anyone who loves to discover, and try out the latest beauty products on the market. As soon as you walk in, you’re met with back-to-back brand activations that introduce their products, explain the benefits, and you get to leave with the product and give it a go yourself. The Balance, Beauty & Beyond themed event, which was hosted at Lavan Midtown, was a meeting of the minds for consumers who want to experience a hands-on way to find new products that they’ll love and spread the word about.
Photo Courtesy: Melvis Mescudi
There was a plethora of brand activations to explore including, Merz Aesthetics, which featured live Ultherapy device demos, Artemis, which demonstrated its state-of-the-art T-Shape treatments, and Color Street, which provided chic manicures on the spot. EltaMD featured its popular UV Daily Hydration+ SPF 50, which was awarded as one of NewBeauty’s 2026 Readers’ Choice Award winners, and Xtressé provided its rich shampoo and conditioner to go. The NB100 beauty bar gave eventgoers the option to choose products from Hydrinity, ERLY, DAISE, being, MONDAY Haircare, Xtressé and LYS Beauty, which were all Readers’ Choice Award winners as well.
Photo Courtesy: Melvis Mescudi
While fashionistas enjoyed making their rounds, they mingled and enjoyed Soiree mocktails and delicious desserts. And as an absolute cherry on top of the already luxurious, informative and generous event, guests took home a jaw-dropping gift bag worth over $1,5000. The gift bag offered incredible buzz-worthy products such as Saints & Sinners Velvet Divine Hair Masque, Avène Tolerance Foaming Facial Cleanser, Revision Skincare Revox Line Relaxer and much more.
Photo Courtesy: Melvis Mescudi
