KCMConnect stepped into the limelight to show LA it’s ready for Coachella with their coveted “Desert Dreams” event that brought together influencers, creators and top brands like Pvolve, Tower 28 and DIFF Eyewear.
Yes, it’s festival season once again here in LA. That special season that is often heralded not by the calendar but by your social media feeds. And let’s face it, probably all of your friends’ social media feeds too.
One day, your Insta is filled with memes, and the next day, it’s become a scroll of sun-drenched palettes, outfit try-ons, beauty hauls, and “get ready with me” videos. Influencers are teasing looks, testing products, and building anticipation in real time.
And often, it starts at suites like KCMConnect’s — which kicked off even before guests made it into the showroom thanks to an Insta-ready car parked outside with “Desert Dreams” plates.
Once inside, guests moved through the space taking content, of course, while upping the ante for their festival wardrobes and beauty arsenals. Between touch-ups, accessory pairings, and product discovery, the experience was aimed at getting guests ready for the big weekends ahead.
DIFF Eyewear
Other brands that your favorite trendsetters were excited to check out included Ardell Beauty, Salon Perfect, LolaVie, Pink Palm Puff, Hollywood Fashion Secrets, and more.
