Last night, Olvera Street in Los Angeles was transformed into a vibrant celebration of MΓΊsica Mexicana.
Global sensation Becky G teamed up with PATRΓN Tequila to launch their highly anticipated PATRΓN CRISTALINO. The exclusive event honored the rich traditions of Mexican culture while highlighting the innovative future of both music and tequila.
The night began with an intimate tasting session featuring PATRΓN Anejo and PATRΓN Cristalino, paired perfectly with chocolates and tacos. Guests were treated to a unique culinary experience that set the tone for what would be an unforgettable showcase.
Becky Gβs Electrifying Performance
As the main event unfolded, Becky G took the stage and delivered a showstopping performance. She wowed the crowd with an unreleased single, βBluetooth,β and performed hits like βChanelβ and βShower.β Her energy was contagious, and the audience was fully engaged throughout the night.
For the first time ever, Becky G was joined by fellow Mexican artists Gabito Ballesteros and Tito Double P. Together, they raised a glass of the new PATRΓN Cristalino in a special toast to Mexican culture and the future of MΓΊsica Mexicana.
Collaborations That Stole the Show
Gabito Ballesteros performed his hit singles, βLADY GAGAβ and βNeta,β while Tito Double P captivated the audience with βEL LOKERONβ and βDOS DIAS.β Their collaborations with Becky G made the night even more memorable, showing the unity of MΓΊsica Mexicana and its promising future.
The event was attended by an array of VIP guests, including influencers and stars from reality TV. Their presence added to the overall excitement of the evening, making it a night to remember.
PATRΓN Tequilaβs Commitment to Tradition and Innovation
Throughout the event, PATRΓN Tequila showcased its dedication to both tradition and innovation. D-J Hageman, VP of Marketing, spoke about how PATRΓN CRISTALINO sets a new standard for tequila. βItβs bold and modern, yet deeply rooted in tradition, just like the MΓΊsica Mexicana weβre celebrating.β
Becky G also shared her pride in her Mexican roots and the importance of this collaboration. βPATRΓN CRISTALINO is a testament to our cultureβs future, just like the music weβre celebrating today,β she said.
A Celebration of the Future
As the night came to a close, it was clear that PATRΓN CRISTALINO and MΓΊsica Mexicana are both poised to make waves on a global scale. The event was more than just a launchβit was a celebration of culture, creativity, and the bold future ahead.
- PATRΓN Tequila | Instagram: @patron & TikTok: @patron
- Becky G | Instagram: @iambeckyg & TikTok: @iambeckyg
- Gabito Ballesteros | Instagram: @gabitoballesteros & TikTok: @gabitoballesteros
- Tito Double P | Instagram: @titodoublep & TikTok: @titodoublep
ABOUT PATRΓN CRISTALINO
Rooted in Mexican craftsmanship and tradition, new PATRΓN CRISTALINO pairs a time-honored, handcrafted production process with modern techniques to remaster the finest PATRΓN AΓ±ejo, delivering a tequila thatβs distinctly clear, deliciously smooth and proudly additive free. Cristalino tequila is still relatively new to the U.S., and in a time when tequila drinkers are demanding more β more luxury, sophistication, unique experiences β PATRΓN CRISTALINO is a game-changer, setting a new standard for the category. As a testament to our artisanal house practice, PATRΓN CRISTALINO is crafted with the highest quality ingredients β including 100% Weber Blue Agave crushed using both the roller mill and the Tahona methods β and filtered through wood charcoal to produce a sweet and velvety smooth tequila, clear as crystal. PATRΓN CRISTALINO is available in U.S. retailers for an SRP of $79, and the superior choice for tequila drinkers looking for a sipping tequila served neat or on the rocks. Learn more on the website.
