Oh, Peaky Blinders fans we are raising our glasses to you in the most wonderful way.
Fore more than 400 years Bushmills Irish Whiskey has been renowned for a world-class smooth taste. And now they have added an even sweeter note to their incredible portfolio.
Bushmills Prohibition Recipe Irish Whiskey in collaboration with Endemol Shine North America and Caryn Mandabach Productions is bringing together before the June 10 launch of season 10 of Peaky Blinders a perfect drink to celebrate.
Bushmills Prohibition Recipe boldly takes the lucky drinker back in time to the iconic Garrison pub, run by the Shelby family. The limited release is a tribute to the infamous leader of the Peaky Blinders, Tommy Shelby, and his notorious family. One sip and you feel as empowered as the character. You feel strong and rich tastes that are undeniably fantastic from start to finish.
“With this new release, we celebrate Bushmills’ long history and the continued aging of whiskey during Prohibition,” said Master Distiller, Colum Egan. “As the world’s oldest licensed whiskey distillery and one of only a handful of distilleries to survive the 13 long years that preceded
The bottle, a recreation of the vintage Bushmills Irish Whiskey bottle used as a prop within several Peaky Blinders episodes, features design elements authentic to the 1920s era such as a visible cork lid and blue-tinted glass. As a product of the Shelby Company Ltd., the label showcases the family emblem alongside that of the 400-year-old distillery, which are positioned above a sketch of Tommy Shelby himself. An iconic quote, “whiskey is good proofing water, it tells you who’s real and who isn’t” adorns the back label and epitomizes the pivotal role of the drink within the show.
Bushmills Prohibition Recipe Irish Whiskey is currently available on e-retailer site, ReserveBar, and in wine and spirits retailers across the country at a suggested retail price of $29.99. Fans of Peaky Blinders and whiskey enthusiasts alike can look forward to a national advertising campaign, co-branded retail suite, influencer campaign and Garrison-inspired pop-up events. For more information about Bushmills Prohibition Recipe Irish Whiskey visit bushmills.com/shelby and follow along on Instagram @Bushmillsusa.
