Brides have long relied on Zola to create customized wedding registries for their big days. Zola has now launched an interactive, two-floor pop-up shop in Soho that models the perfect home. The experience creates a shoppable home that allows couples to shoo everything from bath, bedding, and home decor. The Townhouse follows the trend that many online shops have taken over the past few years. Online shops have long tried to bride the gap between online services and their customers by launching brick and mortar locations. The Townhouse creates an experience, it sells a lifestyle. Couples can see the items displayed in unique and comfy displays, allowing them to see how the items would fit into their own homes. The launch event Thursday night included both editors and newly engaged couples, who were invited to create their own registries.
Brands on display included Anthony Zollo, Stumptown,Minted Artwork, Waterford, Cuisinart, Kitchenaid, and Chasing Paper. Gorgeous designer gowns were shown by Lanvin, Lakum, Roland Mouret, Vivianne Westwood, Mark Zunino, Dennis Basso, Pnina Tornai, Tony Ward, and Zuhair Murad.
The Zola Townhouse is located in Soho for a limited time from Thursday, March 10 to Monday, April 25. It’s located on 43 Crosby Street in the heart of Soho. Check out images below and be sure to visit the pop up shop soon.[slideshow]