The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch
LifestyleThe Latest

“You Need PR” Yes, we’re talking to you…

Top NYC Publicist Jenna Guarneri Releases Debut Book

by Sanjana Sarna May 17, 2022
by Sanjana Sarna May 17, 2022 0 comments
2.2K

Are you an early-stage company? You Need PR is a quintessential, easy-to-follow guide for all things public relations. Its step-by-step instructions for creating a unique media strategy prove beneficial for young and seasoned entrepreneurs.

Order your copy here.

This approachable guide to PR presents the key principles and practices behind good PR, showing you how to:

  • Establish your brand, including how to humanize interactions to build a loyal following
  • Build your press materials to develop the best possible story
  • Formulate a strategy to launch your PR initiatives
  • Deliver on the media interview and follow up appropriately

Jessica Cirz @jessicacirzphotography

The do-it-yourself approach to publicity is a tool for any entrepreneur or small business owner to build a strong reputation and facilitate long-lasting business momentum.

Jenna Guarneri, Founder, and CEO of award-winning firm, JMG Public Relations, releases her innovative business book, from the official publishing imprint of Inc. Magazine known as An Inc. Original, distributed by Greenleaf Book Group. With years of first-hand experience under her belt, she offers unique insight that promotes creative thinking, strategizing, and unmatched public relations implementation.

The NYC launch at Coyote Ugly Saloon included many notables in attendance: Jenna Guarneri, author of You Need PR and founder of JMG Public Relations, Jawan M. Jackson, Actor/Broadway’s ‘Ain’t Too Proud’, Vanessa Coppes, BELLA‘s Owner, CEO + Editor-in-Chief, Andrea Lopez, Media Personality, Comedian & Host, Anna Roisman, Comedian & Host, and Nick Smeriglio, Comedian.

 Presenting sponsors included BIGGBY Coffee, C4 Energy Drinks, KYVAN Lip Balms, Thank You Cards from CardCraftUS, No-Slip Hair Ties from KAPAZATION LLC, Protein Bars from Unite Food, Candy Bars from Simply Gum, Nail Polish from Nacionales Nails, Sprouted Buckwheat Crunch from Lil Bucks, Beverage from Wheyward Spirit, and items from Republic.

Jessica Cirz @jessicacirzphotography

You Need PR has received rave reviews from many publications and industry leaders:

“Jenna Guarneri has written a must-read for all entrepreneurs needing PR for their startup. Read this book—and learn from one of the best.”
—Michael McFall, co-CEO and co-founder of Biggby Coffee and author of Grind

“This book is a distillation of the wisdom and techniques Jenna used to get my startup covered by some of the biggest names in media: the Wall Street Journal, the New York Times, NPR, the Economist, and others. With the strategies outlined in this book, she helped me craft the story and spread the word—to great effect!”
—Kathy Hannun, founder and president of Dandelion Energy

“PR can be a daunting undertaking for any entrepreneur, especially those who are in the hectic phase of exponential growth and tends to fall to the end of the to-do list. Paradoxically, it’s also probably the most powerful level-up tool a business builder has in their arsenal. In You Need PR, Jenna shares her formidable expertise and makes this crucial practice approachable and executable for every startup.”
—Nicole Portwood, C-level brand builder

…and many more.

pr
0 comments 0 FacebookTwitterPinterestEmail
Sanjana Sarna

previous post
HBO Max’s LEGENDARY Celebrates “Into the Future of Fashion” in honor of the Smithsonian’s 175th Anniversary in Washington, D.C.
next post
Exclusive: Netflix Hosted and Celebrated the Screening of ‘Stranger Things’ Season 4

Related Posts

Janelle Monáe and BACARDÍ Rum Haunt Santa Monica...

October 31, 2025

Bun B on 20 Years of Trill, Working...

October 31, 2025

Meet GOOD JUJU, the label that could redefine...

October 31, 2025

Mango Cart Mas is Stronger Than Yesterday

October 31, 2025

Penfolds Brings a Taste of Australia to the...

October 31, 2025

Port Sa’id: Restaurant Review

October 30, 2025

From House Made Pasta to Tiramisu Espresso Martinis:...

October 30, 2025

Bardstown Bourbon Company Plays Notes of Bliss in...

October 29, 2025

World of Hyatt and Peloton Host Ultimate Day...

October 29, 2025

Earn Your Leisure Talks Foundation Forward & Financial...

October 29, 2025

Digital Cover No. 19

The Knockturnal Merch

Follow Us On The Gram

theknockturnal

Lifestyle. Music. Entertainment.
Info@theknockturnal.com
New Cover Out Now ⬇️

We spoke with @truewhitaker last night at the prem We spoke with @truewhitaker last night at the premiere of @hbomax’s I Love LA!
We spoke with @holtlauren last night at the premie We spoke with @holtlauren last night at the premiere of @hbomax’s I Love LA!
We attended @hellosunshine’s 3rd annual Shine Aw We attended @hellosunshine’s 3rd annual Shine Away event, held at @universalstudioslot in Los Angeles! 

🔗: https://theknockturnal.com/hello-sunshines-third-annual-shine-away/

✍️: Katherine Wright

-
#HelloSunshine #Universal #LosAngeles
We spoke with @treaclychild last night at the prem We spoke with @treaclychild last night at the premiere of her brand-new show, I Love LA!
Step inside the chaotic world of The Chair Company Step inside the chaotic world of The Chair Company, where office life meets absurd comedy. 🪑 
Stream it now on @HBO. 

🔗: https://theknockturnal.com/la-premiere-hbos-the-chair-company/

✍️: Katherine Wright
-
#TheChairCompany #HBO #HBOOriginal #HBOShow #BingeWorthy #MustWatch #StreamingNow
@justinbieber led @skylrk to a standout win at The @justinbieber led @skylrk to a standout win at The Leag, one of LA’s most talked-about underground sports events. With celebrities, athletes, and creators filling the sidelines, the night captured the energy of competition and culture colliding under the lights. 🏀

🔗: https://theknockturnal.com/justin-bieber-leads-skylrk-to-victory-at-las-underground-sports-phenomenon-the-league/

✍️: Parris Rose

-
#JustinBieber #SKYLRK #TheLeag #LosAngeles #SportsCulture #Basketball #UndergroundSports
@nmixx_official spoke with The Knockturnal about t @nmixx_official spoke with The Knockturnal about their journey as six members, a long, inspiring adventure that’s led them to a major milestone: their first-ever full-length album, Blue Valentine. 💙

The project dives deep into the complexity of human emotions, wrapped in NMIXX’s signature MIXX-pop sound. 🎶

“The story of NMIXX is still unfolding.” 

Full Article 🔗 https://theknockturnal.com/nmixx-blue-valentine/

By @EmmaSalehi 

#NMIXX #BlueValentine #NMIXXBlueValentine #MIXXPOP #NMIXXComeback #KpopInterview #TheKnockturnal #Kpop #KpopNews #KpopGirlGroup #NMIXX_BlueValentine #HAEWON #LILY #BAE #JIWOO #KYUJIN #SULLYOON #엔믹스
Want to immerse yourself in the wonderful world of Want to immerse yourself in the wonderful world of @beetlejuicebway? Now you can! From now until Halloween, @tempotimessquare hosting an unforgettable Beetlejuice Suite experience where every corner is bursting with spooky charm, strange surprises, and a whole lot of Netherworld flair. 💀✨ 

Whether you’re a die-hard fan or just a little strange and unusual, this is your chance to step into the world of the ghost with the most. 👻 #BeetlejuiceBroadway #TempoTimesSquare #BeetlejuiceSuite
#ParkChanWook new film might make you laugh when y #ParkChanWook new film might make you laugh when you least expect it — and flinch when you do. 👀💥

Full review out now.

🔗: https://theknockturnal.com/park-chan-wooks-no-other-choice-is-dark-gripping-and-bitingly-funny/

✍️: Ishan Wankavala 

-
#NoOtherChoice #KoreanCinema #Cinephile #FilmReview #NewRelease #MustWatch
📸 WOODZ (@woodz_dnwm) — the artist redefining 📸 WOODZ (@woodz_dnwm) — the artist redefining boundaries with each track, image, and evolution. Dive into our exclusive to uncover the artistry behind the name. 

🔗: https://theknockturnal.com/woodz/

✍️: Emma Salehi

-
#Woodz #Kpop #ArtistSpotlight #Editorial
EXCLUSIVE: STAYC take the Stay Tuned tour to elect EXCLUSIVE: STAYC take the Stay Tuned tour to electrifying new heights, bringing “I WANT IT” to life with unmatched energy, confidence, and flair. Every beat, every move, every note is a reminder that STAYC don’t just perform—they command the stage. 🌈💥

From their glowing visuals to powerhouse vocals, @stayc_highup deliver a night that’s equal parts spectacle and soul.

🔗: https://theknockturnal.com/stayc/

✍️: Emma Salehi

-
#STAYC #StayTunedTour #IWANTIT #STAYCgirls #STAYChighup #Kpop #ConcertHighlights #ExclusiveFeature
Park Chan-wook shares how The Ax inspired his new Park Chan-wook shares how The Ax inspired his new film, exploring its unique darkness. 🌟

#ParkChanWook #NoOtherChoice #TheAx #KoreanFilm #KDrama #NYFF #NYFF26
Big sci-fi dreams ahead 🔥🤖Park Chan-wook tea Big sci-fi dreams ahead 🔥🤖Park Chan-wook teases his probable upcoming project Genocidal Organ! 

#ParkChanWook #GenocidalOrgan #NYFF #NYFF26
Dark humor and deep tragedy with @byunghun0712 in Dark humor and deep tragedy with @byunghun0712 in his latest film @nootherchoicefilm. 🖤🎬

#LeeByungHun #NoOtherChoice #KDrama #NYFF #NYFF26
Two worlds, one screen 🌏🎥 Lee Byung-hun refl Two worlds, one screen 🌏🎥 Lee Byung-hun reflects on 20 years of film, from South Korea to Hollywood! 

#LeeByungHun #Hollywood #KoreanCinema #Film #NoOtherChoice #NYFF26 #NYFF
Brighter days ahead 🌞 @cix.official share what Brighter days ahead 🌞 @cix.official share what it means to move forward together in their latest comeback. 

🔗: https://theknockturnal.com/cix/

✍️: Emma Salehi

Photo Credits: C9 Entertainment 
-
#CIX #GOChapter1 #GOTogether #TheKnockturnal #KpopInterview #KpopNews #CIXComeback #CIX2025 #KpopFeature #CIXFans
It’s going down! @stayc_highup is in North Ameri It’s going down! @stayc_highup is in North America on their ‘Stay Tuned’ tour! 💖

Watch their energetic and fun filled show near you 👀🌟

#stayc #kpop #kpopconcert #iwantit #staycstaytuned #staytuned
Who runs the world? Girls! 🩷 We had the most a Who runs the world? Girls! 🩷

We had the most amazing day of inspiring panels, activations and networking at @femalefounderworld, with @eyebuydirect! 👓
Eskil Vogt reunites with longtime collaborator Joa Eskil Vogt reunites with longtime collaborator Joachim Trier for their sixth cinematic journey, co-writing Sentimental Value, a poignant exploration of family, memory, and reconciliation. 

-
#Screenwriting #Storytelling #WritingForFilm #FilmWriting #NYFF2025 #NewYorkFilmFestival #IndieFilm
At @thenyff , @renatereinsve brings Nora Borg to l At @thenyff , @renatereinsve brings Nora Borg to life in Sentimental Value, portraying a character whose journey through family complexities and personal discovery resonates deeply. 

-
#RenateReinsve #NYFF #SentimentalValue #NoraBorg #FilmFestival #Actress
Follow on Instagram

About The Site

We are a collective of creative tastemakers made up of fashion, music and entertainment industry insiders. It’s all about access. You want it. We have it.

Terms Of Use

Privacy Policy

Meet The Team

CONTACT US

For general inquiries and more info on The Knockturnal, please contact our staff at:
info@theknockturnal.com
fashion@theknockturnal.com
advertising@theknockturnal.com
editorial@theknockturnal.com
beauty@theknockturnal.com

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube

© Copyright - The Knockturnal | Developed by CI Design + Media

The Knockturnal
  • Home
  • Entertainment
  • Music
  • Lifestyle
  • News
  • Videos
  • Covers
  • Merch