World Cup 2026 is here.
The playing field is kicking it up in style from hot celebrity sightings to events all over the planet. Things started with th U.S. Soccer roster reveal when Chobani surprised USMNT players Weston McKennie, Christian Pulisic, and Antonee Robinson with custom wearable jersey portraits commemorating their selection to the national team. Each piece was crafted using thoughtfully chosen fabrics that trace the player’s personal journey—honoring both the achievement itself and the path that led them there.
Handcrafted by renowned designer Heron Preston, the portraits incorporate materials inspired by former club jerseys, personal keepsakes, national colors, childhood teams, and subtle nods to family—transforming each garment into a deeply personal narrative.
United States Men’s National Soccer team player Christian Pulisic unboxing his custom shirt created by designer Heron Preston and gifted by Chobani – the Official Nutrition Partner of U.S. Soccer, June 4, 2026, Atlanta. (photo courtesy: Uncommon Creative Studio)
Games ignited and Raising Cane’s celebrity suite at SoFi Stadium saw starry sightings here as well as a private dinner hosted by Todd Graves at Alba in West Hollywood. Stars including Halle Berry, Christina Aguilera, Jamie Foxx, Teyana Taylor, Becky G, Shaboozey and Anitta, among others, were spotted in the celebrity suite at SoFi Stadium during the USA vs. Paraguay FIFA World Cup match in Los Angeles.
INGLEWOOD, CALIFORNIA – JUNE 12: (L-R) Halle Berry and Jamie Foxx attend the Celebrity Suite for USA vs. Paraguay hosted by Raising Cane’s Owner and Founder Todd Graves at SoFi Stadium on June 12, 2026 in Inglewood, California. (Photo by Phillip Faraone/Getty Images for Raising Cane’s)
With premium views of the action, the suite brought together top names from music, film, fashion and entertainment to cheer on Team USA. Guests also enjoyed exclusive Raising Cane’s hospitality, signature ONE LOVE® vibes and front-row access to the excitement, before continuing the festivities at a private dinner hosted by Graves in Alba in West Hollywood following the match.
Eater, the definitive authority on restaurant and food culture, today announced Eater World’s Fare, a first-of-its-kind global food festival celebrating the flavors, cultures, and communities that unite the world. Taking place during World Soccer Championship Weekend, the immersive experience is produced by Medium Rare and will take place at Pier 36 in New York City on Saturday, July 18. Eater World’s Fare is an all-ages, family-friendly event welcoming food lovers from every background to come together and celebrate global cuisine.
(Courtesy Medium Rare)
Inspired by the historic world’s fairs that brought nations together through culture, innovation, and international exchange, Eater World’s Fare reimagines that spirit for a new generation. More than 6,000 guests are expected as Eater transforms Pier 36 into a global culinary destination featuring international restaurant pop-ups, New York City’s finest bites, editorial programming, and interactive fan experiences thanks to brand partners including Cathay Pacific, Square, Maruchan, Milagro Tequila, Dole, San Pellegrino, Edible Arrangements, and Lifeway Kefir. Tickets are on sale now at eaterworldsfare.com.
NÜTRL is bringing the good stuff to FIFA World Cup 2026 as The Official Hard Seltzer Sponsor of the Tournament. A recent kick off took place at t Rocco’s Sports & Rec in New York.
(Courtesy Nutrl)
NÜTRL is turning every match into the ultimate party for fans whether they are watching from the stands, the bar or home. Beyond the matches, NÜTRL will bring people together to enjoy the excitement of the tournament at local bars across the country with watch parties, drink specials and limited-edition merch drops.
“The FIFA World Cup 2026 is a moment that brings together fans from around the world—whether they’re watching from the stadium, a bar, or at home,” said Steve Wolf, Vice President of Marketing for Beyond Beer at Anheuser-Busch. “NÜTRL is proud to sponsor the FIFA World Cup 2026 to create moments that bring great vibes and keep it tasty as fans share in the excitement of the matches and the joy of coming together all tournament long.”
Sushi by Bou East Village welcomed guests on June 11 for an intimate Summer Kick-Off Event and Karaoke party at the East Village rock-themed speakeasy omakase bar. The celebration brought together an electic crowd for an energetic night of Karaoke, cocktails, mingling, music, and signature sushi offerings presented by their talented omakase chefs, in the heart of the East Village.
(Courtesy by Richard Oliver)
Attendees such as Bachelorette Charity Lawson, Dotun Olubeko, Olivia Alboher, Augustah Allen, Derek Hedlun, comedians Chanel Omari, rapper Kosha Dillz, Travis Cronin, among many others, joined venue owner and partner Richie Romero for a fun East Village evening.
Coming to cities across the world is an epic line up of events. From the creators of Sports Illustrated The Party, comes Beyond the Pitch. New York, Los Angeles, Dallas, Miami and Toronto will serve as host cities for fantastic nights produced by Medium Rare. Catch Gordo June 20 in Dallas, The Chainsmokers in Miami on June 26, Kaytranada July 2 in Toronto and a close out bash for the books with Diplo and 50 Cent on July 18 in New York City.
(Courtesy Beyond the Pitch)
Featuring live performances by 50 Cent and Diplo, the night brings together top athletes, celebrities, and tastemakers for an unforgettable experience inspired by the energy of the summer’s biggest tournament. Guests will step into a world of immersive brand activations, premium hospitality, and electrifying production, as Sports Illustrated sets a new standard for the biggest sports moment of the summer. Tickets on sale now here.
Ahead of USA’s World Cup match against Turkey, celebrity guests including Ashton Kutcher, Jessica Alba, Joey King, Gabrielle Union, Dwayne Wade, Dave Franco, Allison Brie, Barbara Palvin, Malika Monroe, Camila Mendes and more joined Raising Cane’s owner and founder Todd Graves at the Brand’s welcome party at Lumiere at the Fairmont in Los Angeles to kick off the day’s festivities. Following the match, the celebration continued at an exclusive post-game party hosted by Raising Cane’s at Snoop Dogg’s Compound in Inglewood, where stars from music, sports, entertainment and culture came together to celebrate.
CENTURY CITY, CALIFORNIA – JUNE 25: (L-R) Todd Graves, Gabrielle Union, and Dwyane Wade attend a celebrity party hosted by Todd Graves, Owner & Founder of Raising Cane’s, at Lumiere in Los Angeles at Lumiere Brasserie Restaurant on June 25, 2026 in Century City, California. (Photo by Phillip Faraone/Getty Images for Raising Cane’s)
Throughout the evening, the Raising Cane’s Food Truck kept guests fueled with its signature Chicken Fingers, serving up ONE LOVE® well into the night, while they enjoyed musical performances by Snoop himself.
In Midtown, The Fifty Sonesta unveiled its “Ultimate Match Day Suite,” a custom-designed one-bedroom suite in partnership with stylist Heather Swanson, perfect for those wanting to take in the action during this summer’s anticipated tournament.
The Ultimate Matchday Suite features two separate outdoor terraces, a fully functional kitchen, a living room, a spacious dining area, and two queen beds in its bedroom. All spaces are re-imagined for the soccer tournament and themed accordingly. Reservations can be made here.
Other watch parties in town that we made quick pop up visits too during this exciting time included Clinton Hall that has expansive indoor and outdoor seating at their FiDi (90 Washington St.), 36th Street (16 W. 36th Street), E. 51st Street (230 E. 51st) and Bronx (601 E. 189th St.) locations. Enjoy great Supercraft beer, hard seltzers, wine and a full bar menu alongside delicious food like the signature Double Smashed Burger, Buffalo Cauliflower, Crispy Chicken Wings, Giant Pretzels and more.
Ainslie also was a ton of fun. Set to become one of downtown Manhattan’s most energetic destinations for soccer fans, Ainslie (199 Bowery) will host World Cup watch parties at its expansive 15,000-square-foot venue. Designed for large-scale gatherings, the restaurant and bar features two massive projection screens, 10 TVs throughout the space and a nightlife-driven atmosphere that will make every match a high-energy social experience. With its large crowd capacity, Ainslie’s Bowery location offers the kind of immersive setting where fans can come together to watch every goal, celebration, and last-minute victory in style. The restaurant boasts an airy beer garden that opens to the sidewalk in addition to its massive beer hall inside with a 50-foot bar and 32 beer taps, plus a massive outside street structure with service bars for alfresco style festivities as well as an area for games like foosball and shuffleboard making it the perfect social hub for engaging watch parties all World Cup season.
June 23 launches Gjøa Soccer Camp at Prospect Park Parade Ground. Hosted by the historic Norwegian-American soccer club S.C. Gjøa, founded in Brooklyn in 1911, the free week-long camp serves children ages 7-13 and is inspired by TINE Football School, one of the world’s largest grassroots soccer initiatives. By removing a participation fee that would typically cost families hundreds of dollars, the program aims to make soccer more accessible while fostering cultural exchange between Norway and New York.
In the spirit of good sportsmanship, folks in town are also finding other ways to get their fun action on while both watching and chatting about games.
On June 25, Cayman Jack is opening a first-of-its-kind margarita salt cave in NYC alongside a nationwide digital experience so office
Fans were able to visit and escape after a long day for the chance to score Cayman Jack Margaritas and a mini escape. And for those dreaming even bigger, Cayman Jack is also giving one lucky person a $25,000 getaway.
(Courtesy Cayman Jack)
When the workday is done, the only action item that matters is relaxing. Talk about World Cup action or just sit back and sip. This is the summer that we have all been dreaming about.
Cover art by Emilio Garcia on Unsplash
