FRESHMILK LAB is a movement that highlights rare, new and unconventional trends in Fashion, Art & Music. The creative studio provides exposure and a platform for underground artists. “FRESHMILKLAB 001” is the latest offering from the brand. With the multi-talented Odalys at the Creative Director helm (VOGUE, Yeezy Season, i-D, VFILES, The Weeknd, Boiler Room) the studio chose Toronto’s DATA-X to curate their second mix, one that’s sonically in the “Future R&B” genre. No stranger to the sound, he’s played alongside Chase B, Soulection’s Da-P and CYBER69 along with being featured on Hypebeast for his remix work.
To be sure, the mix is filled with rare gems from an underground culture that continues to heavily influence mainstream Hip-Hop, Pop and R&B. Boston’s Che Ecru is first on the mix with “Satisfied,” a fireball of a track with Cardo crushing the instrumental, inevitably setting the mood for a stress-free listening session: Drew Howard & Birthday Boy’s “Benny & Lil’ Ze”and Aidan O’Brien’s unreleased “New Fuzz” form a lush mini-bridge, a nihilistic rev up for a seductive vibe dictated by the rest of the artists that follow: Roy Woods, Derek Wise, Sha Hustle, Majid Jordan, Plaza, TRIPSIXX, Black Atlass and a host of Canadian youth you’ve probably never heard of. Don’t end the mix without a significant other though as seduction takes a sonically deeper turn. Listen above or on Soundcloud.
