Tequila Herradura Launch Ignites the Senses at Pebble Bar

This season Tequila Herradura hosted a divine dinner to celebrate the newest asset in their brilliant portfolio – Legend.

The newest release is truly a unique Añejo tequila that showcases the brand’s sophistication in barrel-making.  Invited guests gathered a NYC hotspot Pebble Bar to experience a dinner that highlighted specialty Legend cocktails and grand tasting sips. 

Tequila Herradura’s Global Brand Ambassador, Ruben Aceves, hosted the special dinner where he discussed  the historical and fascinating background of Tequila Herradura. At the soiree the new super premium expression, Legend brought out joyous expressions in the luxurious setting. 

Based in Guadalajara, Mexico, Aceves has served as the Global Brand Ambassador for Tequila Herradura since 2000. He is an entrepreneur that has played a critical role in the development of Tequila Herradura and el Jimador, as well as served as the brand’s global tequila brand ambassador, educating distributors, retailers, and other key partners on Casa Herradura’s tequila portfolio.

After over 22 years of dedicated service to Casa Herradura, Mr. Aceves has decided to retire on February 28, 2023.  Of his retirement, a spokesperson for Tequila Herradura said, “Given Mr. Aceves’s unparalleled knowledge of the over 150-year-old history of the distillery, his unofficial job title also includes historian for Casa Herradura. Mr. Aceves’s passion and long connection with Tequila Herradura’s brands and his spirit of collaboration and dedication leave an indelible mark on Casa Herradura’s legacy.”

 To learn about his amazing storied career is to truly understand that passion that has given roots to the fantastic sips of Legend. Made from the finest 100% blue agave, naturally fermented, distilled and then matured for 12 months in heavily charred, new American White Oak barrels. These special barrels have been deeply grooved, exposing the tequila to more layers of toasted oak, as it patiently ages resulting in a special Añejo tequila with an incredibly rich, deep color and a luxurious and velvety smooth taste.