Over 300 music lovers and flavor fanatics scored the ultimate appetizer before yesterday’s Lollapalooza festival, as the Takis Intense Nacho Tour converted Lake Michigan into a nautical nacho wonderland.
The exclusive boat experience delivered attendees a one-of-a-kind pre-fest celebration that blended high-energy performances, signature snack moments, and breathtaking panoramic views of Chicago’s downtown.
Developed alongside Medium Rare—the entertainment production company responsible for marquee events like Shaq’s Fun House, Travis Kelce’s Kelce Jam, Barstool’s One Bite Pizza Fest, and John Summit’s Experts Only Fest—the Takis experience marked the largest activation outside Lollapalooza’s festival perimeter. The partnership converted a standard boat into a completely customized, adrenaline-fueled entertainment destination, creating what can only be described as an epic, cheesy celebration.
One of the voyage’s standout features showcased an enormous melted cheese fountain that doubled as both a gourmet spectacle and an Instagram-worthy backdrop. Attendees flocked to the towering centerpiece, snapping ideal shots while sampling the hands-on experience that perfectly captured Takis’ signature fierce taste adventure.
Photo Courtesy: LFDC Studios for Medium Rare Activations
The sonic backdrop came from BUNT, whose energetic set elevated the celebration’s intensity as the vessel navigated Chicago’s scenic shoreline. The musical performance created an ideal festival warm-up soundtrack, delivering rhythm that complemented the weekend’s musical anticipation while passengers soaked in spectacular city views.
Photo Courtesy: LFDC Studios for Medium Rare Activations
Beyond the musical entertainment, the voyage featured several engaging hubs crafted to elevate the attendees’ journey. A specialty “Takis To-Go Bar” served tacos packaged directly inside Intense Nacho bags, while a personalization station allowed participants to customize their Takis-themed souvenirs. An open bar also helped maintain the celebratory energy, ensuring guests stayed refreshed for their upcoming festival adventures.
The pre-Lollapalooza voyage successfully merged music festival culture with innovative snack branding, creating a memorable experience that showcased Chicago’s iconic lakefront alongside Takis’ distinctive bold identity. As passengers departed with personalized memorabilia and countless digital memories, the waterfront celebration demonstrated that some of the most impactful festival moments can often occur before the headliners even take the stage.
Photo Courtesy: LFDC Studios for Medium Rare Activations
