Sports Illustrated Beyond the Pitch New York kicked up a whirlwind of thrilling music and spectacular moments for partygoes on the eve of the World Cup final.
Headlined by 50 Cent and Diplo at the iconic Cipriani Wall Street, thousands gathered for an electrying night written for the memory books of sports history. Performances by both artists kept the crowd on their feet from midnight on. The dazzling room was full of sports lovers to the biggest names in the industry. Once again, the magic of Medium Rare sparkled bright with a team putting together a soiree full of sophisticated fun and edgy entertainment.
(Courtesy: Authentic Live, a Division of Authentic Brands Group)
Folks from the field to the court and the pitch joined the likes of who’s who of entertainment, music, fashion and culture for an unforgettable night with celebrity attendees including Gronk, Camille Kostek, Josh Hart, Jake Paul, Jordan Chiles, Cooper DeJean, FoodGOD, Eric Adams, Jutta Leerdam, Meredith Marks, Roger Clemens, and Paul Pierce.
(Courtesy: Authentic Live, a Division of Authentic Brands Group)
The high level of excitement elevated the weekend and was perfect way to celebrate the World Cup final between Argentina and Spain.
(Courtesy: Authentic Live, a Division of Authentic Brands Group)
The New York City event marked the final stop of Sports Illustrated Beyond the Pitch, SI’s first-ever multi-city event series surrounding the World Soccer Championship. Produced by Authentic Live and Medium Rare, the series traveled to Los Angeles, Dallas, Miami, Toronto and New York City throughout the summer.
