Tom Viertel’s career as a theatrical producer spans three decades, and the O’Neill Theater Center awarded the talented visionary with a Monte Cristo Award at the Edison Ballroom, fittingly located in Times Square – the heart of New York City’s Broadway scene.

Mama Anita and son Nir developed the first recipes in 1998 in their cozy Mediterranean kitchen much to the delight of their neighbors and friends. Although the ice cream shop has come a long way from its modest beginnings, the warmth and distinctiveness of Anita’s remains well-established. Morning Supervisor, Nicole Ramos, reveals that the secret to the charm is their daily affirmations with the team members, ensuring that each customer leaves not only with magnificent ice cream but a feeling of being a part of the Anita Gelato Family.
Over cocktails and bite size servings of the restaurant’s chops, steaks and skewers New Yorkers celebrated the restaurant alongside Broadway stars, including Purlie Victorious cast members, New York City Hospitality Alliance Executive Director Andrew Rigie, and more. Commemorating Broadway, resilience and good food, Mayor Adams, a plant based eater, came out to support the restaurant for what it symbolizes. “Their story is our story,” the Mayor said in a speech prior to the ribbon cutting.