FanDuel, North America’s premier online gaming company, and Spotify, the world’s most popular audio streaming subscription service, teamed up for the third year to host the FanDuel Party Powered by Spotify.
On Thursday we had the pleasure of attending Spotify’s annual Best New Artist Party at The Lot at Formosa in Los Angeles. This annual celebration spotlights the 8 artists nominated for The Grammy Awards’ Best New Artist category. The night was filled with amazing musical performances by this year’s nominees, complimentary cocktails, multiple photo booths and delicious food, but the highlight was by far the innovative Spray Bar courtesy of Magnum Ice Cream.
We caught up with the Magnum Ice Cream team to shed some light on this engaging activation, “Magnum Ice Cream is bringing indulgence to the spotlight with an exclusive spray bar experience at Spotify’s iconic Best New Artist 2026 Party. At one of the music industry’s most high-profile events, guests have the opportunity to personalize their own Magnum Ice Cream Bars with the name of their BNA nominee pick. The interactive activation allows attendees to treat themselves to a moment of luxury and creativity, perfectly complementing the celebration of emerging musical talent. Magnum continues to celebrate self-expression and enjoyment, making every experience a little more memorable.”
Not only did guests enjoy customizing these sweet treats, it provided a nice cool down in between the high-energy performances. Additionally there were a plethora of food stations including mini pizzas, tacos, burgers and limitless drinks. Hilton had an entire suite dedicated to their partnership with Spotify including complimentary key cards, a photo booth, custom cocktails and lite bites.
The performances kicked off with Grammy-Award winning Leon Thomas, up for 6 nominations this year. The audience went crazy for his live version of “Mutt,” followed by a stunning performance by Lola Young and an amazing set by The Marias. Lola Young’s emotional live performance of “Sad Sob Story” was everything and more. Alex Warren, Katseye and Sombr did not disappoint. Katseye slayed with their impeccable choreography and high-energy dance moves for hits like “Gnarly”. Addison Rae turned up the heat with her back-up dancers and performed breakout hit “Diet Pepsi.” Olivia Dean closed out the night and sang her viral record “So Easy (To Fall In Love)” leaving guests wanting more.
In addition to the stellar performances there were many special guests in attendance including PinkPantheress, Shaboozey, Kaytranada, Diplo, Zara Larsson, Larray, Murda Beatz and many more.
On August 17, 2025, Spotify transformed Los Angeles into Maison ENHYPEN, a one-night-only fan haven celebrating the U.S. tour finale of global K-pop sensation ENHYPEN’s Walk the Line tour, which included stops in New York, Chicago, Houston, and Los Angeles.
The FanDuel Super Bowl Party Powered by Spotify lit up New Orleans with a strong beat.
There’s no better way to commemorate Black Music Month than an evening dedicated to Black excellence and artistry throughout history.
Born and raised in Wales, independent artist and singer-songwriter Ben Ellis is most certainly one to watch.
Christmas came early this year: Tyler, the Creator’s GOLF WANG has opened *TWELVE* pop-up holiday shops worldwide, alongside their permanent locations in Los Angeles, New York City, and London!
The stores feature portions of the FW23 collection of utilitarian-inspired tops and bottoms and outerwear pieces with mixed media details, as well as a variety of playful accessories that correspond to apparel pieces from the collection. Each pop-up location will also feature a graffiti airbrush-inspired art piece that can be seen across different items like tees, fleece, jackets, accessories, and—the best part—Converse Chuck 70’s!
In addition to the FW23 items, the stores carry your favorite pieces from the essentials collection, and of course, Tyler, The Creator’s entire music catalog to purchase on vinyl.
And, if you’re an American Express cardholder, you’re in luck! As the GOLF HOLIDAY SHOPS’ official partner, American Express is offering special card member-only perks, including:
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An Amex Card Member-only entry line to the Shop.
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Access to purchase dedicated apparel available exclusively to Amex Card Members.
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An exclusive 5% discount on purchases made in stores.
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And a complimentary gift with purchase when using an Amex Card!
(Terms and conditions apply to these card member benefits. Visit https://golfwang.com/pages/holidayshops to learn more!)
Not an Amex card holder, but one of Tyler, the Creator’s top fans on Spotify? Spotify is also continuing their partnership with GOLF WANG—fans have access to exclusive archival GOLF WANG merch items as part of the Spotify Capsule Collection here!
You can find GOLF HOLIDAY SHOP pop-up locations in Austin, Atlanta, Bay Area, Chicago, Phoenix, Washington, D.C., as well as internationally in Amsterdam, Berlin, Hong Kong, Tokyo, Seoul, and Melbourne. To explore more about what each pop-up shop has to offer, and store hours and other information, you can visit the official website here!
On November 15th, Miami turned up the heat as Spotify cranked the volume on its Most Necessary Live series! Picture this: palm trees swaying, beats booming, and the hottest emerging rappers igniting the stage.
Dubbed as the ultimate playlist come to life, Most Necessary Live took over Miami, transforming it into a haven for hip-hop enthusiasts. The lineup? Oh, just the next big wave of rap royalty, bringing the 305’s flavor to the forefront.
Miami’s Finest on the Mic:
The stage was on fire with high-energy performances from the likes of Luh Tyler, Real Boston Richey, Danny Towers, Wizz Havinn, Loe Shimmy, C-Stunna, Icandy, and Lil Crix. These rising stars didn’t just perform; they owned the night, turning the crowd into a sea of swaying bodies and bobbing heads.
Special Guests Turn Up the Heat:
And if that lineup wasn’t hot enough for you, brace yourself for the surprise of the night! Kodak Black and Nardo Wick crashed the party as special guests, sending the excitement levels through the roof. The crowd went wild as these heavy-hitters took the stage, proving that in Miami, the surprises were just as sizzling as the weather.
Most Necessary Live: Hitting the Road!
This isn’t just a onetime affair, folks. Most Necessary Live is on a mission to spread the love across the U.S., showcasing the hottest emerging talents in every nook and cranny. So, if you missed the Miami madness on November 15th, don’t worry. The party is hitting the road, bringing the beats to a city near you.
In the world of Most Necessary Live, the only rule is to expect the unexpected. So buckle up, music lovers, because Spotify’s bringing the heat, one city at a time!
Tolliver wakes up like the rest of us–by splashing some water on his face and getting his morning cup of coffee on the way to pick up cat number two. That was the start of his day as we interviewed him to discuss his background, music, and journey of self-discovery.
NEW YORK, NEW YORK – OCTOBER 08: A guest attends CultureCon NY 2023 on October 08, 2023 in New York City. (Photo by Arturo Holmes/Getty Images)
Saturday, October 7, 2023. Duggal Greenhouse, Brooklyn, New York. — Saturday morning rain showers fell hard and heavy in the borough of Brooklyn; but it didn’t stop the main event from happening on Flushing Avenue. The annual cultural mecca for Black and Brown creatives, CultureCon, opened its lines to the likes of designers, brand influencers, culture benders, film talents, small business owners, media press outlets and many more. CultureCon, founded in 2019, is the fastest growing conference and brings together creatives and changemakers of color that aim to elevate their social and professional networks. These bountiful creatives intend to make a mark on the culture and within the communities they serve. In an effort to keep the focus “community centered” the conference sets its sights on celebrating prominent and innovative voices leading the way. It is their hope to inspire attendees to make notable impacts in their respective lanes, creative causes and to become an infectious impact on the world at large, as a BIPOC creative-thought leader.
NEW YORK, NEW YORK – OCTOBER 08: A guest attends CultureCon NY 2023 on October 08, 2023 in New York City. (Photo by Arturo Holmes/Getty Images)
This year’s CultureCon presented by Creative Collective included presenting partners: Max, Amex, Shea Moisture, Amazon PRIME, Freevee, Clinique, Google, Ciroc, Bullet Bourbon, Seedlip (Non Alcoholic Spirits), Patreon, Paramount (Content For Change), KickStarter, NBCUniversal,Spotify, Walmart, Tubi, School For Experiential Education in Design, The Startup Collection | Aveeno, Ben & Jerry’s, Coca Cola, LTK, Visible by Verizon, Dotdash Meredith, LCKR, Getty Images, Nielsen, TikTok, #CultureTags, NPR, and The Tillary Hotel- Brooklyn.
NEW YORK, NEW YORK – OCTOBER 08: (L-R) Simone Jordan, Laura Stylez and Jacob Lattimore speak on stage during CultureCon NY 2023 on October 08, 2023 in New York City. (Photo by Arturo Holmes/Getty Images)
CultureCon encourages the creative collective body by honoring notable influencers, industry trailblazers, tastemakers and celebrities. The two day event featured panelists that discussed navigating and managing the pressures in the film and entertainment industries; obtaining careers in the growing field of tech and various degrees of corporate spaces. Other major topics offered insights on personal branding; overcoming the socio-economic factors that impede or inspire creativity; investments, crowdfunding for business and managing personal finances with financial gurus such as Financial Educator and New York Times Bestseller, Tiffany “the Budgetnista”; as well as discussions on maintaining self care while launching brands and building empires.
This year the 2023 CultureCon brought on a new facet to their ever growing pilgrimage, now including in its activation booths, a Creative Career Job Fair that allowed the attendees to meet one on one with recruiters from: Amazon Studios, Clinique, Max, NBCUniversal, Google, Walmart, Shea Moisture, and Kickstarter. Career hopefuls had the opportunities to provide or upload their digital resumes within the talent submission pool for further consideration and a chance to land their dream jobs.
NEW YORK, NEW YORK – OCTOBER 07: Issa Rae speaks onstage during How to Find Your People Brand: American Express panel at the CultureCon NY 2023 on October 07, 2023 in New York City. (Photo by Arturo Holmes/Getty Images)
Day one of the CultureCon event included the prolific and legendary American Actress and Writer, Issa Rae (Insecure, Rap Sh!t, The Photograph, The Lovebirds, Barbie) discussed her organization, ColorCreative, and how it cultivated its initiative, the Find Your People Program (FYPP), to mentor aspiring creatives of color through an intensive creative program.
NEW YORK, NEW YORK – OCTOBER 07: Issa Rae speaks onstage during How to Find Your People Brand: American Express panel at the CultureCon NY 2023 on October 07, 2023 in New York City. (Photo by Arturo Holmes/Getty Images)
Emmy-Award winning actor and rapper, Jharrel Jerome (When They See Us, Moonlight, Full Circle) sat down with podcast host and entrepreneur, Bimma Williams to share his creative process in music and his career journey. Sharing insights on “When They See Us” and providing more insight on his new album “I’m a Virgo”, inspired the crowd who remained engaged during his interview with Bima.
Actress and Film Producer, Marsai Martin (Blackish, Little, Fantasy Football), at the blossoming age of 18 years, took to the stage to share her newest venture as the global brand ambassador for Clinique and shared her creative evolution in beauty after partnering with the high-end beauty brand. Marsai spoke on her numerous achievements, multiple NAACP Image Awards, BET Awards, her historic role as the youngest executive producer in Hollywood, and founding her company Genius Entertainment.
NEW YORK, NEW YORK – OCTOBER 07: Teyana Taylor and Eric Jones Jr. speak onstage at CultureCon NY 2023 on October 07, 2023 in New York City. (Photo by Arturo Holmes/Getty Images)
This year’s CultureCon honoree, was the illustrious superstar, Teyana Taylor(A Thousand and One, Coming 2 America, The Breaks). The multihyphenate shared the stage in an intimate discussion with Emmy-Award winning journalist, Eric Jones, to discuss her incredible career and was rightfully presented with the CultureCon 2023 award by her mother and children. Teyana dazzled the crowd with her star studded aura. She handed out pearls of wisdom to the attendees; mentioning that her faith in God kept her strong in mind and spirit; and reminding us that the wait for our promise is actually our time of preparation for a great outcome and to learn to give ourselves flowers by being our own glade plugin; further exemplifying why she earned the right to be acclaimed as a cultural icon.
NEW YORK, NEW YORK – OCTOBER 07: Ziwe speaks onstage at CultureCon NY 2023 on October 07, 2023 in New York City. (Photo by Arturo Holmes/Getty Images)
TV host and internet icon, Ziwe closed day one with a hilarious conversation alongside, DeAndre Brown AKA The Corporate Baddie. “Black Friend: Essays,” and her journey from being an intern with big dreams to a certified boss in the midst of her dream career.
NEW YORK, NEW YORK – OCTOBER 07: Lola Brooke speaks onstage at CultureCon NY 2023 on October 07, 2023 in New York City. (Photo by Arturo Holmes/Getty Images)
On day one, I found myself richly inspired by panelist, Rap recording artist, Lola Brooke, who eagerly shared her love of performing on stage. The “Don’t Play With” lyricist lit up as she discussed that she knew in her heart she’d always wanted to perform; she said that before bed at night, she recalls falling asleep with music in her ears and dreaming that she was on stage. She expressed staying grounded and knowing that every decision that she’d made “fell on me” and that remaining centered was above all else, priority for her.
Day one of CultureCon lunch consisted of jollof rice ( a tomato and rice-based dish that is widely eaten across West and Central Africa) sweet plantains, gold coast slaw, grilled peri-peri chicken with a Bissap Hibiscus juice from African Chop House, and yes it was delicious. Other featured restaurants included the Crabby Shack, Ras Plant Based, OxKale, Cafe Rue Dix, File Gumbo Bar, Aunt Et uncles, Charles Pan Fried Chicken, the James Beard nominated chef and Harlem icon’s soul food for the soul pick, and Chef Kwame’s Patty Palace.
By the close of Day one’s festivities, my black mesh CultureCon tote was full to the brim with goodies. I collected my goodies from Clinique whose volumizing mascara and skin moisturizer has instantly become a new favorite in my makeup arsenal; magazine giveaways (and cookies) from the largest publisher in North America, Dotdash Meredith; free beverages from CocaCola and SmartWater; and an adorable “Black Men We Love You” men’s care kit from Shea Moisture.
Let me know, did you get your Culture on this weekend or are you planning to attend the Fourth Annual Culture Con? Let me know your thoughts and stay tuned for Day 2 of Culture Con!
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