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Four spirits were the highlight of the Lobos 1707 Tequila Tasting and Pairing on October 26 in NYC. Hosted by Founder, Diego Osorio, the evening was dedicated to appreciating the Lobos 1707 Joven, Mezcal Artesanal, Reposado and Extra Añejo expressions as both beverages and ingredients via cocktails and tasty h’ordeuvres. While entertaining guests in the Lobos Headquarters, Diego was able to explain how the brand came to be.

“Everything goes back to a story,” Diego explained to the Knockturnal. “The story told is my great-great-grandfather went from Spain to Mexico with some sherry wine barrels, drank them, filled them up with agave liquor; and then realized it tasted a lot better.” Often used to age whiskeys and bourbons, Diego’s family decided to partner sherry and Tequila. Each expression contains this special ingredient, also known as Pedro Ximenez, despite their contrasting flavors.

What started out as a creative outlet and something for friends to enjoy, turned into a company thriving in partnership with Lebron James. “We’re building something to stay,” Osorio asserted. “I think other brands are trying to capitalize and make just a moment, and sell something. We want to make something that’s  here to stay.”

Check out Lobos 1707 for the next Taco Tuesday or gathering with friends. Like the company slogan says, “Protect your pack. Drink responsibly.”