Parents had every reason to beam with pride at the 13th ANNUAL ROOKIE USA New York Fashion Week Show, held in the vibrant Chelsea area at IRON23. This dazzling event celebrated the world’s most fashionable kids on Wednesday, September 6th. The catwalk featured a diverse group of models, including notable Kidfluencers, and celebrity kids, who confidently strutted their stuff, leaving their parents in awe.
Presented by Haddad Brands, this exclusive event showcased the latest looks and must-have gear, featuring apparel, accessories, and footwear from top global brands such as Nike, Jordan, Levi’s®, Converse, and Hurley. Beyond the glitz and glamour, the show had a heartwarming purpose, benefiting Moms for Moms NYC on behalf of NY Knicks star Julius Randle. The mission of Moms for Moms is to empower single mothers by providing essential support for their postpartum and newborn needs.
Hosted by the charming Kidfluencer Haileigh Vasquez, the event also featured captivating performances by Sophia Rita and the local Knicks City Kids, with DJ Sophia Rocks setting the musical tempo. Cincoro Tequila added a touch of sophistication, offering specialty cocktails for the adult attendees.
Among the celebrity families present were Law & Order: SVU star Ice-T, his wife Coco and their adorable daughter Chanel. Ice-T shared his thoughts on the event, saying, “It’s not about exclusive designer brands where parents are trying to go out of their way to show off. It’s simply about regular, cool clothes, and we like the kids to have a bit of flavor and style”.
The former Cheetah Girls star and E-News Host Adrienne Bailon-Houghton watched as her son Ever James walked for his first time and shared her enthusiasm, saying, “I absolutely love it, honestly. It’s my favorite fashion show at New York Fashion Week, hands down my favorite. I think there’s nothing cuter than seeing little kids come down a runway, strut their stuff, and give you the cutest poses at the end of the runway.”
Checkout our reel recap of the event below: