If you’re as pumped about the FIFA Club World Cup 2025™ as I am, then Michelob ULTRA’s Pitchside Club in New York City is an absolute must-visit from July 8 through 13. As the official beer sponsor of the tournament, Michelob ULTRA has transformed a Midtown courtyard and second-floor event space into the ultimate Superior Soccer Social Club—a vibrant pop-up that brings together soccer, culture, style, and community for a one-of-a-kind fan experience.
