Anheuser-Busch Unveils Michelob ULTRA Pure Gold

The next innovation of beer has arrived with the launch of “Pure Gold” by the Anheuser-Busch Michelob Ultra brand.

Made with completely organic grains, 2.5 carbs, 85 calories, and free from any artificial flavorings Pure Gold is something to be excited about.

Pure Golds target audience is someone in their late twenties, active, healthy, who shops in high-end stores (like Whole Foods), and is focused on the things they put into their bodies.

Because Pure Gold is inspired by nature it is only fitting that the launch and toasting would be revolved around healthy living.

We started the afternoon at Wattles Mansion and Gardens with a check-in and stretch before making our way to Runyon Canyon. As the group hiked Runyon Canyon uphill (during the golden hour) to the perfect viewing spot overlooking Los Angeles, we were greeted with yoga mats and yoga instructor Adee Pigg. Yoga on Runyon Canyon was AMAZING. 

After an awesome yoga session with Adee, we made our way back to the Wattles Mansion and Gardens for the Pure Gold happy hour with Vice President, Azania Andrews and Michelob Ultra’s Brewmaster, Chrissy Davenport. As the Brewmaster Chrissy is in charge of the entire brewing process from the very beginning to the labels and packaging, she spoke about being most excited that Pure Gold is completely organic and the process of making a beer of such was an amazing learning opportunity for her.

Michelob Ultra “Pure Gold” is crisp, clean and refreshing. The perfect beer to grab while outdoors with friends and family soaking up all that nature has to offer.

-Trivinski Taylor

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