The GRAMMYs got a smashing twist courtesy of Smirnoff! This weekend, celebrities were spotted sipping on their classic No. 21 Vodka, the tangy Spicy Tamarind, and the refreshingly vibrant SMASH Vodka Sodas in flavors like Watermelon Lime and Raspberry Peach.
Southern California-based beverage company Passion Tree, the pioneer of the world’s first-ever mini-hard seltzer, hosted their official launch party for their new line of Passion Tree Minis in NY on October 7, 2023. Originally scheduled for an October 8 launch, Passion Tree Minis are now available in select Target stores including New York, Illinois, Florida, Texas, and California as of Monday. The seltzers come in five flavors, including Guava, Dragon Fruit, Boysenberry, and two new flavors exclusive to the minis variety pack: Lychee and Coconut.
Photo Courtesy of Passion Tree
Despite the immediate downpour, the event was a success. Make Believe, the rooftop venue where the event was hosted, offered a fantastic experience. The rain may have been falling outside, but it didn’t dampen the spirits of those inside. The room was filled with influencers, beverage enthusiasts, and Passion Tree co-founders Andy Kuklock, & Jake Ryder, who took the time to connect with attendees, sharing their brand’s vision for the future. The drinks had a subtle sweetness perfect for a housewarming matching the intimate and friendly atmosphere of Make Believe. The 7.5oz cans, with an ABV of 5.5%, are available in a Variety 10 pack for $18.99, or Guava and Coconut 6 packs for $11.99. Store locators can be found at drinkpassiontree.com.
Photo Courtesy of Passion Tree
Passion Tree takes pride in offering a friendly beverage option tailored to a conscious and responsible drinking crowd. It’s not about seeking intoxication during a night out; so much as it is a refreshing drink that doesn’t come with the lingering effects of a hangover. The lower alcohol content can strike a balance that allows for easy social drinking without taking a toll on your well-being. Their compact size is convenient for on-the-go activities, such as picnics, outdoor events, or carrying in a purse or bag. Passion Tree Minis empowers consumers to enjoy every moment in a precisely portioned, guilt-free package while reducing the risk of health concerns associated with excessive alcohol consumption. With their compact size, signature light carbonation, premium brewing process, gluten-free and kosher certification, and 70 calories per serving, these mini hard seltzers are sure to disrupt the seltzer market in a huge way.
For more information please visit drinkpassiontree.com and follow @PassionTree on social.
