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Launch Party

EventsLifestyleThe Latest

On the Scene: Celebrating the Launch of So.Gay at Bar Cima

by Kyle Mattone June 18, 2024
written by Kyle Mattone

This weekend, the LGBTQ+ community came together to celebrate the launch of So.Gay, the newest publication making waves in queer culture.

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June 18, 2024 0 comments
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EntertainmentEventsThe Latest

On The Scene: Sydney Sweeney Partners with Bai to Launch Brand New Flavor and Immersive Tasting Experience in NYC

by Sydney Hargrove March 21, 2024
written by Sydney Hargrove

Growing up, Sydney Sweeney spent many days picking berries in the pacific northwest, many miles away from her current city life between New York and Los Angeles. The Euphoria star has always had a love of wellness, and has been highly vocal about her love of Bai, the “wonder water” flavorful antioxidant infused beverage.

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March 21, 2024 0 comments
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EntertainmentEvents

Inside ‘Charlie at the POM Springs Hotel’s’ Furry Launch Pawty

by Brittany Skyler November 4, 2023
written by Brittany Skyler

Soho’s Animal Haven housed the cutest paw-ty you’ve ever seen for the most anticipated children’s book, Charlie at the POM Springs Hotel; at least that’s what Amazon says.

Brittany Aubain

The #1 book on Amazon’s New Releases, written by Lara Eurdolian King and illustrated by Chamberlin Newsome, tells the story of the real-life Pomeranian, Charlie, whom King adopted on a trip to Palm Springs with her husband. Charlie went from living in the lobby to starring in his own story (and wine bottles from ONEHOPE.) *ONEHOPE offers a platform to donate 10% of the proceeds to benefit nonprofits chosen by customers.*

Brittany Aubain

Last time, we checked out the Poms and PJs party on Fifth Avenue, and this adorable “Launch Pawty” was just as fabulous as the last. Dog owners toured around the different vendors presented by the FIT Foundation, like BondVet. Charlie spent most of his time hanging out on the shelves of Royce and Rocket. We also spotted the coziest dog beds from LeSure Pets, and all of your dog grooming needs by PetLife Unlimited.

Brittany Aubain

When not looking at all the sweet doggie gifts, guests occupied themselves for the two-hour event with TapSnap 1165’s photobooth, Reiki with Kesaine, food by Williamsburg Pizza, Baked by Melissa,  Soiree, and Blobs.

Wait. Did we even mention that star-studded lineup of hosts? We met up with Chris Redd (Saturday Night Live), Patricia Field (Oscar-nominated Emmy Award-winning costume designer), Orfeh (Tony and Grammy-Award nominee), Andy Karl (Olivier Award-winning, Tony Award Nominee Broadway legend/TV Star), Natalie Negrotti (Big Brother/The Challenge Finalist), KhrystyAna (America’s Next Top Model), and Alicia Quarles (GMA3).

On the way out, guests were treated to the most adorable custom Charlie gift bags by Print All Over Me. Inside were go-to goodies from Thrive Cosmetics, RPZL blowouts, and Powderful.

As fun, as it is to mingle at a party as fun as this, it is all the sweeter when a great cause is involved, as the night raised awareness and funds for animal adoption. Additionally, 100% of the proceeds from book purchases throughout the night went to Animal Haven. It doesn’t stop there; at least $1 from the book’s proceeds will go toward animal welfare groups.

When discussing Charlie at the POM Springs Hotel ahead of its November 7 release, author King stated, “We’re thrilled and humbled to see the warm reception of Charlie’s story. This book is all about embracing different families and the love that unites them. It’s been an incredible journey, and we’re honored to share it with the world.”

As we approach the holiday season, Charlie at the POM Springs Hotel is the perfect gift for the little dog lovers. You can get your copy at Amazon, Barnes & Noble, Walmart, and Pretty Connected. 

November 4, 2023 0 comments
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EventsLifestyleThe Latest

The Macallan Partners With Bergdorf Goodman To Celebrate The Launch of Goodman’s New Second Floor

by Vinesh Vora June 28, 2023
written by Vinesh Vora

Both brands embody luxury, quality, and class

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June 28, 2023 0 comments
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EntertainmentEventsThe Latest

Mayenda Tequila Hosts Global Launch in New York City

by Rebecca Eugene May 16, 2023
written by Rebecca Eugene

Mayenda Tequila, the new luxury sipping tequila from Campari Group, hosted its global debut in New York City on May 11th. 

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May 16, 2023 0 comments
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EntertainmentFashion & BeautyThe Latest

Behind The Scenes: How Odile Gilbert and Jonathan Simkhai Achieved Their Show-stopping Hairstyles on the Runway This NYFW with TRESemmé

by Sydney Hargrove February 16, 2023
written by Sydney Hargrove

This NYFW was all about fluidity, and the sleek runway hairstyles showcased the versatility of all that hair can become. For Jonathan Simkhai, fluidity played many parts in the intricate aspects of both his runway designs, and the styling that takes place behind the scenes. Backstage, hairstylist Odile Gilbert worked to create two incredible styles with the help of TRESemmé. For Rodarte, Odile created The Gothic Fairy; and for Jonathan Simkhai, she created The Sleek Side Part.

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February 16, 2023 0 comments
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EventsLifestyleThe Latest

Festive Launch Party at Gordon Ramsay’s Restaurant

by Britt Trachtenberg January 29, 2023
written by Britt Trachtenberg

Gordon Ramsay addressed a cheerful, hungry crowd. He encouraged attendees to ‘work their magic.’ As soft music played, free and delicious menu samples delighted attendees. With a smile, Ramsay thanked the line cooks and shook the restaurant manager’s hand. At the VIP launch party, New Yorkers learned about the new casual food spot.

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January 29, 2023 0 comments
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EntertainmentThe Latest

CÎROC Vodka Spritz Launch Party

by Hakeem Animashaun April 8, 2022
written by Hakeem Animashaun

On Tuesday April 5th, CÎROC celebrated its launch of CÎROC Vodka Spritz, a suite of ultra-premium, crafted Vodka cocktails in a can that are ready to be enjoyed.

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April 8, 2022 0 comments
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Fashion & BeautyLifestyleThe Latest

Livari, The Colloboration Launch Party

by Tanu Vasu November 29, 2018
written by Tanu Vasu

Livari, a brand that brings together fashion, art and activism founded by three hardworking women who celebrate their passion for ethical and sustainable goods.

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November 29, 2018 0 comments
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Fashion & BeautyLifestyleThe Latest

Abercrombie & Fitch Hosts #GetUltra Event

by Lenique Vincent October 22, 2018
written by Lenique Vincent

In honor of their new collection of Ultra Puffer and Parka jackets, Abercrombie & Fitch threw a launch party in the William De Kooning Loft in NYC on October 18th. Partygoers enjoyed music from Rock Nation DJ, Ross One, got portraits taken by fashion photographer Micaiah Carter, and complementary jackets from A&F with customized embroidery as an option.

The event, just in time for winter, went on in three rooms each with mini appetizers awaiting guest. One room had the wine bar and couches, another mirror-filled room for the DJ, and the last room held the jacket and portrait areas which remained crowded for a majority of the night. Amongst the press and influencers, were Bobby Berk and Karamo Brown from “Queer Eye,” Australian actor Keiynan Lonsdale (Love, Simon), and more.

The brand, known for their outerwear fashion, has managed to create a new line of laid-back sophistication for men and women while keeping up with trends and maintaining the warmth and comfort of their coats. They offer coats in styles Ultra Parka, Ultra Mini Puffer, Ultra Puffer, and Ultra three-in-one Parka.

Be sure to head to the A&F website to purchase a coat for the winter that will keep you warm and trendy.

October 22, 2018 0 comments
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Inspired and energized by the powerhouses at this Inspired and energized by the powerhouses at this year’s @nywift Muse Awards. ✨

🔗: https://theknockturnal.com/nywift-muse-awards-serves-up-inspiration-at-annual-luncheon/

✍️: ElizaBeth Taylor

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#NYWIFT #MuseAwards #WomenInFilm #WomenInMedia #NYWIFTMuseAwards
We attended a screening of The Pout-Pout Fish at t We attended a screening of The Pout-Pout Fish at the Aquarium of the Pacific in Los Angeles! 

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#StayAfloat #ThePoutPoutFish #Film
Spotted a transformer by Wall Street! cc @complete Spotted a transformer by Wall Street! cc @completeplayground
We’re smoothing out the details! 🎤✨ @EuropeanWax j We’re smoothing out the details! 🎤✨ @EuropeanWax joined forces with the iconic @Bravoandy and @johnarthurhil on @SiriusXM for a deep dive into grooming, glow ups, and all things smooth.

🔗: https://theknockturnal.com/european-wax-center-smooths-it-out-with-andy-cohen-john-hill/

✍️: ElizaBeth Taylor

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#EarWaxCenter #AndyCohen #JohnHill #SiriusXM #Bravo
The road to 2026 starts with a massive leap. ⚽️🔥 The road to 2026 starts with a massive leap. ⚽️🔥

We touched down in NYC for the exclusive listening event of “JUMP,” the official @CocaCola @FIFAWorldCup anthem.

From the stage to the speakers, the energy was unmatched as @JBalvin and @TravisBarker led a global sound that’s ready to take over the stands. 🎤

🔗: https://theknockturnal.com/coca-cola-2026-fifa-world-cup-anthem-listening-event-for-jump-in-nyc/

✍️: Nova Bajamonti

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#CocaCola #CokePartner #FIFAWorldCup2026 #JBalvin #TravisBarker
Spotlight on @joysunday. 🌟 Talking all things DTF Spotlight on @joysunday. 🌟 Talking all things DTF St. Louis at the @hbo premiere in Los Angeles. 📸
Live from the @hbo red carpet! 🌟 Richard Jenkins b Live from the @hbo red carpet! 🌟 Richard Jenkins breaks down his latest project, DTF St. Louis, at the Los Angeles premiere. 📸
An evening at @giuliettanyc An evening at @giuliettanyc
The @kpopsmovie cast answers some #KPOP themes ‘Th The @kpopsmovie cast answers some #KPOP themes ‘This or That’ 💜✨

Watch K-POPS! - Out Now 🎉

#kpopsmovie #yvettenicolebrown #kevinwoo #kpopedit
Save the Date: March 6th. ✨ We’re hosting The Ico Save the Date: March 6th. ✨

We’re hosting The Icon Edit and you’re invited! To ensure your spot on the guest list, please register via the link below before we hit capacity.

👇 Register Your Guests Here or the link in bio:
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Sunday Night Soccer has arrived in LA. 🌌 @LAGalax Sunday Night Soccer has arrived in LA. 🌌

@LAGalaxy provided the perfect backdrop for a night defined by fan passion and elite competition. With @SydneyLeroux on hand to ignite the crowd and @Continental_Tire fueling the experience, Carson was the epicenter of the soccer world this weekend.

🔗: https://theknockturnal.com/sunday-night-soccer-presented-by-continental-tire-kicks-off-in-carson-with-electric-fan-activation-and-hard-fought-galaxy-draw/

✍️: Sharafa Odusanya

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#LAGalaxy #MLS #Carson #SoccerCulture #SundayNightSoccer
Tony the Tiger just got a flow upgrade. 🐯✨ @jidsv Tony the Tiger just got a flow upgrade. 🐯✨ @jidsv reimagining the frostedflakes jingle is the collab I didn’t know I needed.

🔗: https://theknockturnal.com/j-i-d-and-kelloggs-frosted-flakes-collaborate-to-reimagine-hey-tony-jingle/

✍️: Shruthe Yoagen

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#Kellogs #JID #FrostedFlakes #TonytheTiger #Music
Another fabulous presentation by @aliceandolivia! Another fabulous presentation by @aliceandolivia! #nyfw @staceybendet
Backstage with @aliceandolivia and @sally_hansen d Backstage with @aliceandolivia and @sally_hansen designed by @misspopnails
Creativity as Power: J Bolin turned style into sys Creativity as Power: J Bolin turned style into system. Watch the full story of how fashion becomes infrastructure. 

Presented by Spectrum.

#webuiltthis #behindthebuild #blackbusiness #fashion #jbolin
Leadership as Impact: Romello and M.E. aren’t just Leadership as Impact: Romello and M.E. aren’t just running a business— they’re building a movement. Full interview on our site. 

Presented by Spectrum.

#webuiltthis #behindthebuild 
#blackbusiness #leadership #spectrum
@postmalone kicked off Super Bowl LX weekend in Sa @postmalone kicked off Super Bowl LX weekend in San Francisco with a Bud Light–backed concert 🎤🍺 Joined by special guests @tpain, @quavohuncho, and Dave Stamey, the high-energy set set the tone for the celebrations leading up to the big game 🏈✨

🔗: https://theknockturnal.com/bud-lights-post-malone-buddies-concert-rocked-super-bowl-lx/

✍️: Paul Chi

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#SuperBowlLX #SuperBowl #PostMalone #BudLight
Shaquille O’Neal’s Fun House made its Bay Area deb Shaquille O’Neal’s Fun House made its Bay Area debut with non-stop energy, celebrity cameos, and festival-style thrills that rewrote the rulebook on Game Week parties. ⭐🎪

🔗: https://theknockturnal.com/big-energy-bigger-beats-shaqs-fun-house-takes-over-san-francisco/

✍️: Serena Khahera

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#Shaq #ShaqsFunHouse #SF #BayArea #LiveEvent
Electric racing hits different⚡️ We spent the week Electric racing hits different⚡️
We spent the weekend in Miami with @jaguarracing for Formula E — from the garage to the grid to the podium. Follow our full recap from behind the scenes to race day, now live on Knockturnal!
Dominoes, dark rum, and deep roasts 🁢🥃☕️ @jimmybut Dominoes, dark rum, and deep roasts 🁢🥃☕️ @jimmybutler brought the Rum Room West to San Francisco with @bacardi and @bigfacecoffee, blending Caribbean rhythm 🌴, Bay Area energy 🌉, and a fan-favorite cocktail 🍹 into a culture-forward takeover that felt equal parts ritual and celebration ✨

🔗: https://theknockturnal.com/dominoes-dark-rum-and-deep-roasts-jimmy-butler-and-bacardi-took-the-rum-room-west/

✍️: Serena Khahera

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#RumRoomWest #JimmyButler #BACARDI #BIGFACECoffee
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