This year’s ONE Music Fest didn’t hinge on new trends or viral moments. It was all about the classics. The festival’s lineup leaned heavily on legacy acts whose hits still soundtrack cookouts and car rides decades later. From ’90s icons to early-2000s chart-toppers, the energy across both days proved that nostalgia still holds the strongest pull in music.
Atlanta’s creative scene all came together this past Saturday to meet in West Midtown for Heat Index, a prelude event to the upcoming Heat Wave ATL experience on July 12.
May 17 marked a major milestone for founder and CEO Ebonie Ward. The grand opening of 11th & Co.’s new headquarters, 550 RMG, in Atlanta’s Old Fourth Ward brought out some of the city’s most influential figures in entertainment, media, and tech for a celebration of a new creative hub for black entrepreneurs.
At Super Bowl this year The h.wood Group and Uncommon Entertainment took over the Las Vegas Strip with a custom built 45,000 sq ft megastructure that brought incredible thrills to the Big Game weekend was presented by Taco Bell
David Guetta
Friday was headlined by David Guetta and Future with a surprise performance by Travis Scott. Guetta wrapped up the night with the nostalgic hit “I Got a Feeling” as The Black Eyed Peas frontman Will.i.am danced along beside the booth.
Celebs on hand for the great night included: Machine Gun Kelly, Megan Fox, Alix Earle, Braxton Barrios, Tyga, Shaina Shaik, Odell Beckham Jr., David Dobrik, Brittany Mahomes, Jackson Mahomes, Sam Hartman, Johnny Manziel, Joe Burrow, The Chainsmokers, LP Giobbi, Zack Bia, Devonte Adams, Morgan Riddle, Zay Flowers, Robert Griffin III, Alex Bregman, Trey McBride, Karrueche Tran, Justin Jefferson, Joe Jenkins, Kat Stickler, Suede Brooks, Kayla Simmons, Jeff Ross, TJ Ward, Sophie Flay, Sebastian Topete, Ronnie Singh, Carter Gregory, Adin Ross, Cameron Jordan, Raissa Gerona, Brian Toll, John Terzian and more.
Future
On Saturday, Amika Akaya opened for DJ Zack Bia, who brought out Rich the Kid for a surprise performance. The evening featured headliners Kaytranada and Jack Harlow, who closed the night with his Grammy-nominated hit “What’s Poppin,” Billboard chart topper, “Lovin’ On Me,” and more.
The second night was just as big an starry with the likes of Diplo, Victoria Monet, Vic Mensa, Lamar Odom, Leon Bridges, Taylor Lautner, Charli D’Amelio, Isaac Rochelle, Allison Kucharczyk, Zay Flowers, Dreezy, Damson Idris, India Love, Jeff Ross, Jackson Mahomes, Davante Adams, Russell Westbrook, Nina Westbrook, Armani White, Siobahn Bell, Tana Mongeau, Jasmine Daniels, DJ Tay James, Westside Gunn, Kevin Miles (Jake from State Farm), Alexander Mattison, Ming Lee Simmons, Nick Barrotta, Druski, Sidequest, Raissa Gerona, Craig Billings, Brian Toll, John Terzian and more.
Guests on both nights go to enjoy great tastes from Taco Bell. Taco Bell is going big in 2024 with more bold and intentionally Mexican-inspired flavors. Making their way out of the Test Kitchen available for fans for a limited time in participating locations are food innovations including the Cheesy Chicken Crispanada, Crispy Chicken Nuggets, Cheesy Street Chalupas, MTN DEW BAJA BLAST™ Gelato, Cheesy Enchilada Dipping Taco and Dulce de Leche Cinnabon Delights.
Here is to an amazing weekend.
Photos courtesy The h.wood Group
During Grammy weekend, UnitedMasters hosted a Celebration of Independence concert featuring performances by Russ, Grammy nominated Tobe Nwigwe and Brent Faiyaz. Steve Stoute’s UnitedMasters partook in Grammy weekend festivities by celebrating the power of independent music and the innovative artists who are pushing culture forward. UnitedMasters and its guests completely packed out the Hollywood Palladium.
The new world of music creation has arrived.
Future’s One Big Party Tour landed in Atlanta on January 14th with special guest appearances from producer Metro Boomin, Lil Durk and more.
Billboard celebrated the unveiling of the much-anticipated 2022 Billboard R&B/Hip-Hop Players list and issue with an exclusive reception and Billboard Live: R&B/Hip-Hop concert at Academy LA featuring City Girls and Flo Milli.
In what is undoubtedly the largest Hip-Hop festival in the world, the ground shivers for miles, roads are blocked and barricaded, and the nearby air brushes you to the stroke of seemingly familiar beats. Rolling Loud returned this year to Miami with none other than the loudest industry-leading names that require no introduction.
Day 1 hosted artists such as Kid Cudi, Playboi Carti, Don Toliver, and Lil Durk with surprise guest Kanye West. While Kanye was set to headline the Ciroc stage on Day 1, he announced he would not make an appearance and Kid Cudi would take his place on the Ciroc stage. This unquestionably ensued a very unhealthy dose of hydration during Cudi’s performance, as some attendees were not pleased with Kanye being replaced, and resorted to throwing numerous water bottles to express their unamusement. While Cudi decided to cut his performance short, Kanye made a very unexpectedly expected Kanye-like appearance with Lil Durk on the GoPuff stage. Many speculated he would certainly show while others feared their most anticipated artist would not walk the stage. While the controversy of spectacular performances and notably undeserved crowd’s judgment left many wondering what is to come of Day 2 and 3, Rolling Loud brought the heat without hesitation.
In the midst of misused vodka-filled hydration packs and insta-worthy outfits ready to lose their glow in a spontaneous mosh pit, Day 2 applied pressure with the heaviest line-up of the weekend.
Admirably so, with all the adored chaos that was showcased, Rolling Loud actionably expressed hydration as a priority for their guests with strategically located water stations, concession stands, and water packs thrown (lightly) from the stages to the crowd. Seemingly quite the opposite that occurred the previous night with our ill-fated headliner.
Future, Lil Uzi Vert, Dababy, Polo G, Kevin Gates, and many others appeared on the festival stages on this day with undoubtedly the most attendees of the weekend. Becoming an absolute rager as Future brought out both Travis Scott and Lil Durk as surprise guests. Durk who had previously headlined on the GoPuff stage the day before, entertained no sleep. The festival was a cinematically electric wildfire with fireworks piercing as far as the stratosphere. If all this wasn’t enough, the infamous Rolling Loud Ferris wheel also made its return if the view from the front row didn’t suffice. Travis, who many believed would not continue to perform after previous concert fatalities, stole the show with Future and delivered a truly elevated experience to remember.
On October 30th, OVO® x BAPE® launched their second collaboration with the Rapper, Future, as the face of their latest campaign.
For the second time, Drake’s lifestyle and clothing brand, OVO, collaborates with the streetwear brand BAPE. This time around rap-star, Future is the face of the OVO x BAPE co-branded FW2021 collection. The OVO x BAPE co-branded collection includes pieces that incorporate the OVO Owl woodland camouflage print with BAPE’s signature patterns. Along with Future being the face of the campaign, NBA star Amari Bailey models in the collections editorial lookbook. Prices for the collection start at $49 and go up to$905. Look below to view Future in OVO X BAPE’s latest collaboration.
