We’re getting the ultimate trench experience just in time for a NYC winter!
NYFW is officially in full swing. This twice-a-year fashion extravaganza, held once in September and again now in February, is replete with runway shows and popups throughout the city. Influencers and fashion celebrities alike transform the streets of SoHo into their canvas, strutting down them in the latest designer collections to create content for social media.
Alessia Merzlova – What Comes Around Goes Around NYFW
It’s not just individuals tuning in to the fashion conversation – stores around the city eagerly capitalize on these opportunities as well. This past Thursday, to celebrate the start of NYFW (and the latest installment of its monthly event series), vintage store What Goes Around Comes Around, known for its luxury resale and custom vintage pieces, hosted an evening pop up in the iconic SoHo neighborhood.
Yves Mathieu – What Comes Around Goes Around NYFW
Invited actresses, models, and influencers were treated to sweet and savory treats and fruitful conversations about up and coming collections. Servers clad in all black gracefully offered guests sips of champagne and wines and rotating spreads of canapés. Tucked away in a discreet corner were portrait artists on site, giving guests an opportunity to go home with an inked version of themselves.
As guests shuffled in, DJ Jordy Spice curated a mix that matched the effortlessly cool and chic looks of the guests themselves. The event was hosted by content creators Fiffany Luu and Maya McHenry.
Attendees included:
- Seth Weisser, Co-Founder at What Goes Around Comes Around
- Gerard Maione, Co-Founder at What Goes Around Comes Around
- Alessiya Merzlova, Model
- Leo Skepi, Influencer
- Tatiana Price, Influencer
- Olivia Washington, Actress
- Yves Mathieu, Model and Activist
- Myles Loftin, Photographer
- Danielle Bernstein, Influencer
- Selyna Brillare, Influencer
- Izzi Allain, Influencer
- Rayvin Huger, Influencer
- Ian Michael Crumm, Influencer
- Lana Johnson, Owner, Orseund Iris
- Cassie Thorpe, Influencer
All images provided by BFA.
Vivien Yi – WHAT GOES AROUND COMES AROUND NYFW ICONIC THURSDAY EVENT
Ash Forde, Tatiana Elizabeth – WHAT GOES AROUND COMES AROUND NYFW ICONIC THURSDAY EVENT
Gideon Dunns, Mimi Demirdjian – WHAT GOES AROUND COMES AROUND NYFW ICONIC THURSDAY EVENT
Every year, NYFW introduces many new and exciting designers and organizations to the fashion landscape, and on Wednesday, February 7, the Sakura Collection made its official debut by holding a reception party at the famous Pierre Hotel.
Sakura Collection, launched by Noriko Tabata (now Representative Director of the brand), was intended to bring the “rich cultural heritage of Japan to the world” through the distribution of traditional Japanese materials to an international audience. Every year, they provide opportunities for young designers by supporting their endeavors, allowing them to create their art with these materials, and helping them learn how to utilize dyeing techniques stemming from all over Japan. Since 2012, they’ve collaborated with thirty-eight fashion designers from fourteen countries.
The Collection also strives for many of these materials to be sustainable, and they continuously promote recyclable fashion to their students. They’ve held over thirty-four award ceremonies, and through their Fashion Design Award, they further advance their Sustainable Development Goals with the intention of “creating a better world.”
After check-in, guests were led to the Wedgewood room, where they sipped on cocktails, ate delightful hors d’oeuvres, and mingled with other attendees before the main event began. A fashion show commenced; The show featured the creations of three of their designers, all of the outfits ranging in structure, fabrics, and colors/patterns. There was a dramatic dance performance, where they showcased the designer’s handmade costumes, and passed around scarves for guests to feel and admire.
When the show concluded, attendees were able to speak to vendors in the room and buy various items from bow ties and archive dresses, to custom-made jackets and dresses; All the funds would be used to further The Sakura Collection’s mission of nurturing their fashion students’ aspirations.
If you’re interested in donating to Sakura Collection, click this link here.
Photo Source: Sakura_Collection.Gram
The trendy online retailer coming to NYC may just be the gift of the season!
A bathhouse launch party seems like the most natural move for the ‘escape wear’ brand’s newest collection!
Just a block away from glittering Christmas tree-lined Park Avenue, the beloved NYC-based denim brand Still Here opened their second storefront in the Upper East Side.
In a night of nostalgia, beats, and style, the ECKŌ UNLTD 30th Anniversary Celebration: Dear1993 brought together fashion enthusiasts, music lovers, and fans alike for an unforgettable journey through the brand’s illustrious history and exciting future. Held on Thursday, November 16, 2023, at THE RISE HOLLYWOOD, the event was a spectacular ode to three decades of ECKŌ UNLTD’s groundbreaking innovation.
The highlight of the evening was the launch of the collaborative capsule “Dear1993.art” by streetwear icon and ECKŌ UNLTD co-founder Marc Eckō. The collection, paying tribute to the “World Famous Rhino Brand” and the year it was born, seamlessly blended the essence of the past with a bold glimpse into the future. Limited-edition pieces from this exclusive collection became available on ECKO.com the same night, allowing fans to take home a piece of history.
The beats curated by renowned DJ MUGGS from Soul Assassins/Cypress Hill and Blondie Beach set the perfect ambiance for the celebration. The soundscape was a masterful blend of old and new, reflecting the essence of ECKŌ UNLTD’s evolution.
As guests explored the venue, they had access to an archive pop-up museum featuring rare collections from the “ECKŌ HEADS” era (Circa 1993-2003). It was a walk down memory lane, showcasing the brand’s evolution and impact on streetwear culture.
Complimentary beverages flowed generously, providing the perfect accompaniment to toasts raised in honor of three decades of style, creativity, and innovation. Uncle Paulie’s Deli catered for the evening, providing the ideal snack for attendees.
The Dear1993 event wasn’t just a celebration but a living testament to the brand’s journey through time, a fusion of past and future that left an indelible mark on everyone present. As the night unfolded, it was clear that ECKŌ UNLTD’s legacy is not just a story of the past, but a vibrant narrative that continues to shape the future of streetwear.
Watch our Instagram Reel of the event, here.
We found perfect holiday cheer all in one place.
On November SIXth, the Museum of Broadway officially opened its special exhibit, “SIX: The Royal Gallery,” honoring Toby Marlow and Lucy Moss’s esteemed show, SIX The Musical.
The renowned SPANX brand debuted a creative, shoppable art installation that showcased its incredible apparel that women have been wearing since 2000.
No matter your shape or size, SPANX has something for your body and is driven by a commitment to solve common wardrobe problems that we all have, and help women juggle the many roles we take on every day.
SPANX Retail Pop-up at Hudson Yards — Image from BMF
Founded in 2000, the brand has become synonymous with their feminine and redefined apparel, active, and shapewear, and now they are getting creative with pop-up installations. With a wide range of sizes and styles available, SPANX understands the body and has created apparel and activewear designed to effortlessly adapt a woman’s busy lifestyle, ensuring she feels seen, confident, and comfortable—no matter the occasion.
To showcase this, SPANX in partnership with global integrated creative marketing agency BMF, created a retail experience that allowed the public to immerse themselves and shop the expansive line of wardrobe-staple apparel.
SPANX Retail Pop-up at Hudson Yards — Image from BMF
The event took place at Hudson Yards in New York City, followed by a pop-up in Washington DC. The installation will head to Miami on November 11th. Additionally, it will head to London’s upscale department store Selfridges, where shoppers will be able to shop the collection ahead of the holiday season from November 20th – December 22nd and beyond.
SPANX Retail Pop-up at Hudson Yards — Image from BMF
Guests also had the opportunity to engage with Nigerian-Australian artist Nkosi Ndlovu‘s captivating artwork through interactive shopping art installations, while exploring the latest apparel collections from SPANX. Claudia Oshry from GirlWithNoJob was among those who attended the shoppable experiential retail space.
GirlWithNoJob, Claudia Oshry, at SPANX Retail Pop-up at Hudson Yards — Image from BMF
Founded by Sara Blakely, SPANX is a dynamic women’s brand that is now a powerhouse lifestyle brand. SPANX offers both innerwear solutions and figure-flattering outerwear, constantly identifying and solving problems from a women’s point of view. SPANX elevates women through product and empowers them to look and feel their best.